1. CANDACE
BROWN
candace27@gmail.com
404.786.7723
L: linkedin.com/in/candacewilliamsbrown
F: Candace Williams-Brown
CANDACE
BROWN
DIGITAL
MARKETER719 Key Largo Pointe
Auburn, GA 30011
I am truly a child of the web generation. From editing the HTML of my GeoCities website (via dial-up connection) to
convincing my summer camp friends to start livejournals so we could stay in touch all year. From the early days of
Facebook (my school was one of the first to get access) to advocating for Twitter before it was cool - I’ve always been a
social media pioneer (ok, call me a hipster). Understanding the digital web inside and out, paired with my degree in
Journalism, has led me to a successful 10 year career as a digital marketing professional.
I would never call myself a digital media expert; I don’t think that anyone can. That’s one of the things I love most
about this field - much like fashion, it is always changing and reinventing itself, always searching for a new approach,
a new innovator or rising star. In the years I’ve spent online - both personally and professionally - I have learned many
valuable lessons on how to leverage digital media. I’ve learned to push boundaries and discover new ways to make the
Internet a successful personal and enterprise-level platform.
2. CASE STUDY
GOURMET ADS FACEBOOK
As the manager of the Gourmet Ads Facebook
page, I:
l Grew the fan base from 400 to over 1000
highly-engaged fans during my 2 year tenure.
l Leveraged internal and external thought lead-
ers to create valuable content.
l Utilized website tracking pixel data to create
retargeting content and paid marketing
campaigns to grow revenue.
l Provided industry insight and professional
development tools to network bloggers.
l Responded to and managed customer ques-
tions and complaints.
l Monitored engagement and growth and reported on trends and successes to inform future strategy.
3. CASE STUDY
VICTORIOUS LIVING CHURCH FACEBOOK
As the manager of the Victorious Living Church Facebook page, I:
l Grew the fan base from 0 to nearly 500 highly-engaged fans over 4
years.
l Utilized engaging content to help the church reach growth goals for
Sunday services.
l Created unique, rich content to drive impressions and promote
awareness.
l Utilized promoted content and Facebook ads to drive attendance in
Sunday services and special events.
l Responded to and managed fan questions.
l Monitored engagement and growth and reported on trends and
successes to inform future strategy.
4. INTERFACE FACEBOOK
As the manager of the Interface Facebook page, I:
l Grew the fan base from 500 to over 15,000
highly-engaged fans during my 3 year tenure.
l Leveraged internal and external thought lead-
ers to create valuable content.
l Conceptualized and executed contests to build
fan base and reward existing fans, while support-
ing overall marketing strategies.
l Collaborated with agency partners to develop
custom tabs to carry the Interface image through
the Facebook page.
l Promoted new product launches and industry
events.
l Responded to and managed customer questions and complaints.
l Monitored engagement and growth and reported on trends and successes to inform future strategy.
CASE STUDY
5. INTERFACE
PINTREST
As the Digital Marketing
Manager at Interface, I saw
an opportunity for growth
and launched a Pinterest
presence for the brand. I:
l Grew fan base from 0 to
over 400 in 2 years.
l Developed pinboards that
showcased and promoted
design and nature, along
with the company;’s product
lines, (directly reflecting the
company’s mission).
l Developed a strong traffic source from Pinterest to Interface.com averaging 400+ visits per week.
CASE STUDY
6. VICTORIOUS LIVING CHURCH
INSTAGRAM
As the manager of the Victorious Living Church
Instagram page, I:
l Grew the fan base from 0 to over 100 engaged
fans in less than 1 year.
l Leveraged internal and external thought lead-
ers to create valuable content.
l Promoted Sunday services and special events.
l Shared inspirational content to promote the
church’s mission.
l Monitored engagement and growth and re-
ported on trends and successes to inform future
strategy.
CASE STUDY
7. INTERFACE TWITTER
Using a blend of
engagement, authenticity,
and consistency I:
l Grew follower base from
900 to over 6500 engaged
followers over 3 years.
l Leveraged internal and
external thought leaders to
create shareable content.
l Monitored and utilized hashtags to build fan base and converse with industry professionals, while supporting overall marketing strategies.
l Promoted new product launches and industry events via live tweet.
l Responded to and managed customer questions and complaints.
l Monitored engagement and growth and reported on trends and successes to inform future strategy.
CASE STUDY
