I ran for the President of my school’s Graduate Student Council. I put to use the class teachings of campaign strategy and mainly Digital Marketing to be able to reach a wider audience and communicate my vision effectively.
There were 5 students competing for the same position. And although I didn’t win, I did gain some great insights on marketing through this experience.
4. I ran for the President of my school’s Graduate Student Council. I put to use the class teachings
of campaign strategy and mainly Digital Marketing to be able to reach a wider audience and
communicate my vision effectively.
There were 5 students competing for the same position. And although I didn’t win, I did gain
some great insights on marketing through this experience.
5. The purpose of this
governing body is to
represent all graduate
students at the School and at the
University level, to
build a School community,
to develop programs that
enhance student life, and to
oversee and fund graduate
student organizations.
Graduate Student
Council
01
.
02
I am an integrated marketing
student at NYU’s School of
Professional Studies. Over the
past year I have worked as
the marketing coordinator of
SPS’s Graduate Student
Council.
School of Professional
Studies (SPS)
6. Election Timeline ✔
March
15th
April
2nd
April
8th
April
9th-13th
Voting
Begins
Information on nominations
comes out.
Start adding/following
prospective voters on social
media and creating a
campaigning team.
Campaigning Begins
Use of social media and 3rd
party endorsements.
Facebook Page + 1st Campaign
Video
In-Person Campaigning Ends
Midnight.
Email Marketing + extra
efforts on Social Media
marketing
Timed emails, and social
media posts with tags and
shares.
Email Marketing + extra
efforts on Social Media
marketing
8. Facebook Page
Access to audience psychographics
Why?
• As digital marketers what sets us apart is the ability
to gain data, break it down and analyze it better to
be able to improve future trends.
• With the help of a Facebook page I could get the
exact location, age, sex and average view time of
my campaign videos.
• Create events within the page to update students
on important election related dates. .
9.
10. Email Marketing
With the use of MailChimp I was able to
design an Email which is more than just
text. Adding graphics increases
engagement and makes them a little
more inclined to click on that call to
action link!
Play Me
11. Instagram
Shares, Stories and Posts on Personal Profiles
1 2Taking advantage of my Social
Media Following
I posted Sneak-Peaks of campaign
videos and the behind the scene
action as stories and posts.
Shares
My campaign team posted different
graphics made especially for this
purpose on their personal Instagram
profiles as well as on their stories.
16. Campaign Video
I decided to create a video to effectively communicate my ideas
and strategies for the coming year. I also added a Bloopers reel to make
campaigning just a little less stressful!
Campaign Video:
https://www.facebook.com/RiyaForPresident/videos/2035285903462681/
Bloopers:
https://www.facebook.com/RiyaForPresident/videos/2041517186172886/
18. Final Results
• After the election results were in, I was contacted
by my school’s Student Affairs department for an
on-campus paid position especially designed for
me.
• They wanted me to help them design future
campaigns for school related events and assist in
the daily activities of the department.
• In addition they decided to use my campaign
hashtag #BeMore as the school official hashtag.
April 2nd: Campaigning Begins
April 8th Midnight: In-Person Campaigning Stops April 9th – 13th : Voting begins. Social Media campaigning and outreach is allowed
