SEO tutorial for beginners, Best SEO training tutorial, What is Search Engine Optimization, What is SEO, On Page seo, Off page seo, SEO Basics

1. What is Search Engine Optimization
(SEO)
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2. Gourav Manuja

3. • SEO [Search Engine Optimization]is a process to improve the
visibility of webpage's in search engine result pages (SERP).
• SEO is a method to improve overall performance of the
website like traffic maximization, Page Rank, site health and
speed etc.
SEO?
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4. Why SEO?
• An important aspect of Search Engine Optimization is making
your website easy for both users and search engine robots to
understand.
• Although search engines have become increasingly
sophisticated, in many ways they still can't see and
understand a web page the same way a human does.
• SEO helps the engines figure out what each page is about, and
how it may be useful for users.
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5. Who needs SEO
 Enterprise
 Small and medium business
 NGOs
 Online portal
 Professionals
Who Needs SEO??
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6. Almost 90% of web users use a search engine everyday to
find what they are looking for
Your website will constantly feature on page one of the
search results for terms that best describe your business
Make more sales
Reach the desired target audience
Helping the search engines make the right choice
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7. Types & Techniques of SEO
White Hat SEO
Black Hat SEO
Gray Hat SEO
Organic SEO
Paid SEO
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8. HOW SEO is Done?
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9. SEO Work Flow
Business
Goal
Keyword
Analysis
Content
Creation
Off page
optimization
On Page
Optimization
Maintain
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10. On Page SEO
• On Page SEO is the science of optimizing the contents of a
website such that it becomes friendlier to the search engines.
• In a simple definition On Page Optimization is what can be
done on the pages of a website in order to make it more
search engine friendly to achieve good search engine ranking
for targeted keywords.
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11. Main On Page SEO Methods
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12. Web Page in Search Engine
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13. Web Page Source
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14. What are Keywords
• A keyword is a simple word or word phrase entered in search
engines by user to search a particular information.
• Your SEO keywords are the key words and phrases in your web
content that make it possible for people to find your site via
search engines.
Examples:
SEO Training institute in Lajpat Nagar
BFIS Professional Course
CS Fourth Year Projects
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15. Keyword Optimization
 Choose the Right Keywords based on keyword length, search
volume and competition.
 Use keywords in Url, Title, H1 tag, Page Content, Image tag
and in Anchor Text.
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16. Url Optimization
 URL makes it clear what the page is about to your visitors and
the search engines.
 Use appropriate keyword in URL.
 Use a dash (-) to separate words rather than other signs.
 Don’t use slashes, underscores, any numeric value in URL.
Example of a Good URL-
http://www.example.com/green-dress.html
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17. Title Optimization
 A title tag is the technical term for text that describes a
document on the web.
Length: 60 Char(Range 50-60 Char)
Keyword Placement:
Use your Company Name:
DON'T DUPLICATE Title Tags:
Use Numbers:
Separate your keywords with hyphens (-) or pipes (|):
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18. Meta Description Optimization
The site description is the most important Meta tag. It is read by
the search engines Yahoo and MSN and still plays a significant
role in their searches.
 Use a maximum of 156 characters:(Range 150-160)
 Avoid Duplicate Meta Description Tags:
 Avoid keyword stuffing:
 Include your primary keyword:
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19. Content Optimization
Content is King in SEO
Only content can give the search engines a true indication of a
site’s content.
Content Location:
Content Relevance:
Content Density:
Content Change:
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20. Internal Linking
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21. OFF PAGE SEO
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22.  The off-site phase deals primarily with inbound link building.
Amongst the major engines Google places the greatest
emphasis on links.
 The process can take few months, and OFF page SEO is "never
end" activity.
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23. MORE OFF-PAGE SEO METHODS
 Social Bookmarking
 Directory Submission
 Blogging/Blog Submission
 Classified Submission
 Press Release Submission
 Forum Posting
 Article Marketing
 Business Listing
 Product Sharing
 Document Sharing
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24. BENEFITS OF OFF-PAGE METHODS
• Quality Back links.
• Higher Ranking.
• Traffic Generation.
• Frequent visits by spiders.
• Builds Natural Links.
• Provides exposure for your site and business.
• Make reputation of Your Company.
• Classified sites are always good to get business.
• Identify your brand .
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25. SEM (Search Engine Marketing)
 SEM (search engine marketing) includes things such as search
engine optimization, paid listings and other search-engine
related services.
 SEM uses the search engines to advertise your website or
business to Internet customers and send a more targeted
traffic to your Web site.
 Two Terms:
Google Ad words (PPC)
Google Ad sense
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26. PPC (PAY PER CLICK)
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27. PPC PROCESS
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28. GOOGLE ADSENSE
 Ad Sense (Google Ad Sense) is an advertising placement
service by Google.
 The program is designed for website publishers who want to
display targeted text, video or image advertisements
on website pages and earn money when site visitors view or
click the ads.
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30. SMO (Social Media Optimization)
 Facebook Page/Profile Creation.
https://www.facebook.com/manuja4
 Twitter Account Creation.
https://twitter.com/Manuja4
 Linked In Profile creation.
http://www.linkedin.com/manuja4
 Google Plus page creation.
https://plus.google.com/u/0/+GouravManuja/posts
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31. Benefits Of Social Media
• 89% of respondents said that social media marketing has
generated more business exposure.
• 64% saw lead generation increase by using social media 6
hours or less per day.
• 69% of marketers use social media to gather marketplace
intelligence.
• 62% of marketers using social media for 2+ years reported a
rise in search engine rankings.
• 62% of businesses with 10 employees or less reported that
social media has reduced marketing expenses.
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32. SEO TOOLS
There are lots of tools are available that help in SEO. But we
are only going to describe only 3 SEO tools:
1. Google Adwords
2. Google Analytics
3. Google Webmaster Tool
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33. GOOGLE ADWORDS
 Google Adwords is a service offered by Google that helps
people to research keywords.
 It is a free service offered by Google and shows average
search results on specific and relevant keywords.
 With Google Adwords, we can check the keywords with High
Search volume and less Competition. Highly searchable
keywords are more easy to rank well in SERPs.
 Keyword Research can be based on Country, Category,
Include, Exclude, Groups etc.
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34. GOOGLE ANALYTICS
 Google Analytics is a service offered by Google that generates
detailed statistics about a website's traffic and traffic sources
and measures conversions and sales.
 Google Analytics can track visitors from all referrers, including
search engines and social networks, direct visits and referring
sites.
 With Google Analytics, other than collecting data about traffic
from Google, you will also be able to collect data traffic from
MSN and Yahoo! search results with respect to your site and
use it to strengthen your stronghold on the search platform.
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35. GOOGLE WEBMASTER TOOL
• Google Webmaster Tools is a no-charge web service by
Google for webmasters.
• It allows webmasters to check indexing status and optimize
visibility of their websites.
• It is part of a marketing effort to reach out to Webmasters and
promote Google services.
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36. BASIC BENEFITS
• Access to search statistics on Google
• Latest data regarding incoming links and internal links
• Sends notification if your site has any crawl errors
(misdirecting) and/or malware (spam, viruses, etc)
• Shows you keywords you are targeting and how effective they
are
• Insights into crawling and indexing activity on the site
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37. Site Performance Metrics
Keyword
Ranking
Alexa
Ranking
Page
Rank
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38. SEO is an ever changing
field
SEO takes time
More players in the
internet are adopting SEO
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39. SEO Career and Salary
SEO Salary
• Fresher: 5K
•Exp (1 to 2): 10 - 15K
• Exp (3 to 5): 15 - 20K
• Asst. manager: 25K
• Manager: 40K
Source: Internet
Note: Salary depends upon
your knowledge and
experience
SEO Career
• SEO Trainee
• SEO Executive
• SEO Analyst
• Sr. SEO Excutive
• SEO TL(Team lead)
• SEO Manager
• Link building executives
• On page specialist
• Off page specialist
• ORM professional
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