5 businesses see increased Page likes in their target audience, higher quality comments and engagement, and increased brand awareness by using Promoted Page LIkes to reach more of their audience and find customers.
GoalsGrow brand awareness, lead generation, and driveengagement with customersApproachUse Promoted Page Likes to build audience base andpotential leadsGenerate brand awareness and lead gen withPromoted PostsUse conversion tracking pixels on Facebook Ads tomeasure conversions and Page Insights to analyzeengagementResults10,000 Page likes in February 2013 attributed toPromoted Page Likes87% daily average increase in Page post engagementfrom Promoted Page LikesSuccessfully connected with industry thought leadersand customers since using Promoted Page Likes“Facebook has proved to be a remarkably successfulmarketing platform for Teletrac. In our efforts toexpand our brand’s visibility and reach, we have reliedon Facebook to help cultivate our online presence andto support engagement with our target audience.”Dennis Jaconi, SEO & Social Media Manager, TeletracTeletrac is an industry-leading SaaS company, thatprovides GPS ﬂeet tracking and automation solutionsfor the U.S. and U.K. marketplaces.facebook.com/Teletracwww.teletrac.comU.S.A. and U.K. TechnologyGoalsDrive brand awareness and increase new businessleadsApproachUse Facebook Page as channel to replace direct mailerswith 2-3 educational posts per weekUse Promoted Posts to spread the word aboutcorporate events locallyRegularly use Promoted Page Likes targeting people inSouth Florida to ﬁnd new clientsResultsGrew from 4,000 likes to over 5,000 engaged likes sinceusing Promoted Page LikesRegularly see increased attendance at key local eventsfrom the same people liking their Promoted Posts“Facebook is a way for us to stay in contact withexisting clients and has helped us get the word outabout our events with Promoted Posts.”Marc Anidjar Esq., Managing Partner, Anidjar & LevineAnidjar & Levine is a full service law ﬁrm based in FortLauderdale, FL.facebook.com/Anidjar.Levinewww.southﬂoridainjurylaw.comFort Lauderdale, FL Professional ServicesPromoted Page Likes Success Stories | 1Knoxville, TNGoalsIncrease product awareness, drive sales, and buildloyal customer communityApproachCreate ongoing Promoted Page Likes campaigns tocultivate fan base for seasonal promotionsCreate Facebook Offers to drive product sales andgain customersGain product insights from feedback on Page postsResults$100,000 in revenue in 6 months exclusively fromFacebook2-5x their return on ad investment from PromotedPage LikesOver 18x increase in Page likes in 6 months fromFacebook Ads and Facebook Offers“Facebook has given our business a great avenuefor building our community and driving sales. Weparticularly like that we can control the timingand terms of our specials and advertising. With ourother marketing partners, we are reliant on theircalendar and terms.”Todd McCormick, Owner, PhotoBarnPhotoBarn specializes in unique, handcrafted photoproducts and is based in Knoxville, TN.facebook.com/myPhotoBarnwww.photobarn.comRetail
Promoted Page Likes Success Stories | 2Jackson, New JerseyGoalsDrive word of mouth about their Electric Adventuremusic festival and increase event attendanceApproachCreate Promoted Page Likes targeting people near NewJerseyUse Promoted Posts to drive event awareness andticket salesRun Facebook Ads targeting people who like electronicdance music DJs and live in states near New JerseyResults10x increase in Page likes in target demographic within3 months of running Promoted Page LikesIncrease in ticket sales using precise intereststargeting in Facebook Ads that reached people whowanted to dance at a music festival with their favoriteDJs while roaming a Six Flags theme park“Facebook has become an essential part of ourbusiness. Our Page has become just as relevantand sometimes even more so than a website forour electronic dance music event at Six Flags GreatAdventure.”John Dimatteo, Marketing Manager, Electric Adventure at Six FlagsElectric Adventure at Six Flags is an electronic dancemusic festival at Six Flags in New Jersey.facebook.com/ElectricAdventureOfﬁcialwww.electricadventure.comEntertainment Savannah, GAGoalsInﬂuence and bring potential visitors to Savannah,and grow annual fan base of potential visitors by15%ApproachUse Promoted Page Likes to increase fan base andnew visitorsCreate Promoted Posts on brand photos to driveengagement with audienceResults20% increase in fan base in 2012 attributed toPromoted Posts and Facebook AdsOver 18% increase in Page likes in less than 4 monthsfrom Promoted Page Likes and increased quality incomments and Page engagement“The ability to grow our fan base has really helpedour engagement increase. One Promoted Post hadover 5,000 likes and we were able to see that themajority of them were inﬂuenced into planningtheir trip. Love, love, love Promoted Posts.”Zeek Coleman, Marketing Manager, Visit SavannahVisit Savannah is a destination marketingorganization that brings people to the city ofSavannah, GA.facebook.com/VisitSavannahGAwww.visitsavannah.comTravel