The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
3 Mistakes Most IT Business Make
1. Presented by:
Frank Coker, CMC, MBA
CEO
CoreConnex, Inc.
Producer of the
CorelyticsTM Financial Dashboard
Top 3 Mistakes Most IT
Businesses Make
Managing Profit Margins and More…
2. Agenda
• Business Stages
• Models & Trends
• Top 3 Mistakes
• Management Tips
• Q&A
7. Experienced Team
Develop rhythm
• Client Portfolio
• Client service #1
• Line managers
• EBITDA
8. Building for Exit
The right fit
• Succession
• Most optimal
value with
smoothest
transition
• Valuation
9. Different models, different
style
Trends
• MSPs - the lure of
recurring revenues
• Blended services
complex to
manage, higher
profits
- Taken from Corelytics Industry Performance Report February 2011
10. Believe the hype about
RMM software
Trends
49% more profitable
if installed in more
than 72% of clients
- Taken from Corelytics RMM Industry Performance Report June 2011
12. Key Financial Metrics By LOB
Understand…
… revenues by LOB
… cost structure of each LOB
… how billable staff are contributing / consuming
… EBITDA: operating profitability
… are expenses for marketing/sales generating
results
14. #3: Lack of Clarity of Business Model
Have consistency
• Predominant
®
Business Model
(PBM®)
– Managed Services
– Product Resell
– Project
– 7 others…
• Variations
– Sell
– Manage http://support.coreconnex.com/corelytics/define-pbm
– Support
15. Types of Gross Margin
How do you Flat Fee
Less hours x
optimize? Rate per hour -
Cost per hour
T&M
More hours x
Rate per hour -
Cost per hour
Product
Price determined
by market -
Cost determined
by vendor
16. Solution
• Know your business model
• Know what to optimize
• Optimize each Line-of-Business
(LOB)
17. #2: Unable to Articulate Financial Goals
Pick a target
• Pick your goals
– Growth
– Percent of Revenue
• Track benchmarks
for your model
• Forecast
performance
– Know best and
worst case
scenarios
18. Solution
• Set goals for financial performance
– Company-wide
– By LOB
• Communicate goals
– show the picture!
19. # 1: No Management Process
• Link operational
priorities to
financial metrics
you track
• Assign ownership
(this may be you!)
• Visibility of
business
performance
Frank Coker has specialized in management consulting, business development and information systems technologies for more than 30 years. Frank is a Certified Management Consultant (CMC).Frank launched CoreConnex, Inc. in 2005 with Co-founder Tony Lael with the goal of creating a company that provides business resources to the IT solution provider market. CoreConnex began as a consulting firm to IT solution providers and then launched a Professional Services Automation product for IT solution providers followed by a financial dashboard product, the Corelytics Financial Dashboard. CoreConnex has sold off its PSA line of business in 2009 and is focused on building its financial dashboard business through partnerships with leading companies in the IT services market.
F: “So it pays to know your types of gross margin and how they work.”