MPULL is marketing software for lead nurturing, marketing operations management and marketing resource management. An end-to-end marketing solution for marketing automation.

1. MARKETING CHALLENGES
MPULL CAN RESOLVE
Daryn Smith
Product and Marketing

2. The leads the marketing team
generate are of a poor quality and
are not qualified
MPULL Features:
• Lead Nurturing
• Multi-Channel Marketing
Benefits:
• Improve Lead Quality
• Shorten the path to purchase
• Automate communications
• Make More effective use of Sales resources
• Real-time campaign optimization
Marketing Challenge: Lead Quality

3. Only a portion of marketing tactics
align to our marketing objectives
MPULL Features:
• Marketing Operations Management
• Marketing Resource Management
Benefits:
• Quickly identify misaligned objectives
• Reduce budget wastage
Marketing Challenge: Alignment to Objectives

4. Our team is not agile
enough, everything goes through
an agency
MPULL Features:
• Multi-Channel Marketing
• Webpage creation
• Create and send bulk messages
• Produce instant research surveys
Benefits:
• React quickly to opportunities
• Reduce production costs
Marketing Challenge: Not Agile

5. It’s difficult to combine all our
reports into a single meaningful
ROI report
MPULL Features:
• On Demand Reporting
Benefits:
• Evaluate performance of campaigns across
disciplines and management styles
• Reduction in time to produce reports
• Ability to compare to past similar campaigns
• Identify and focus on high performing campaigns
Marketing Challenge: ROI Reporting

6. We have many un-integrated
systems and places employees need
to go to get marketing support
MPULL Features:
• Single system for all Marketing functions
• Access to MPULL API
Benefits:
• No need for multiple license fees
• Not adding more un-integrated systems
• Use API to integrate existing systems like CRM
Marketing Challenge: Many Systems

7. We focus on the incorrect poor
performing campaigns
MPULL Features:
• On Demand Reporting
Benefits:
• Quickly evaluate campaign performance
• Track ROI
• Add and remove resources easily
Marketing Challenge: Incorrect Focus

8. There is minimal team collaboration
especially between business units
and regional branches!
MPULL Features:
• Social Collaboration
• Marketing Calendar
Benefits:
• Team members can identify projects to
collaborate on
• Provide feedback to each other
• Employees can pick up each others projects
Marketing Challenge: Low Levels of Collaboration

9. Need to do more with less, and
headcount is frozen…
MPULL Features:
• Marketing Automation
• Marketing Resource Management
• Lead Nurturing
• Multi-Channel Marketing
Benefits:
• Automate time consuming tasks
• Reduce duplication of work
• Identify high performing campaigns to focus resources on
Marketing Challenge: Do more with less

10. Branded Merchandise and Corporate
Gifts disappear quickly from
storerooms with no tracking
MPULL Features:
• Merchandise Online Shop
Benefits:
• Track who is ordering and receiving items
• Included in reports for cost to acquire and retain
customer
• Identify abuse of merchandise
• Maintain better stock levels
Marketing Challenge: Branded Merchandise

11. There is too much internal e-mail!
MPULL Features:
• Tasks & Notifications
Benefits:
• No e-mail communication required
• Important feedback and reverts
cannot be missed due to mailbox
issues
Marketing Challenge: Internal E-mail Volumes

12. We find our conflicting ads placed in
the same publications
MPULL Features:
• Marketing Calendar
Benefits:
• Identify duplication and resolve conflicts
• Reduce wastage of marketing budget
Marketing Challenge: Duplication between Units

13. Valuable knowledge is lost when
employees leave
MPULL Features:
• Marketing Operations Management
Benefits:
• All past campaigns are available to reference
• Company standards are maintained as new
employees simply follow the defined workflows
and processes
Marketing Challenge: Loss of Knowledge

14. Business Units and Regional
Branches buy identical stock
photography and market reports
MPULL Features:
• Digital Collateral Management
Benefits:
• Single place to go for company collateral
• Reduced duplication
• Report on effectiveness of collateral
Marketing Challenge: Budget wastage

15. There is no proof of Marketing
performance
MPULL Features:
• On Demand Reporting
• Lead Nurturing
• Marketing Operations Management
Benefits:
• Reports from past and current campaigns on demand
• ROI is easily calculated
• Poor performing campaigns can be corrected
Marketing Challenge: Performance Metrics

16. Everyone runs campaigns differently
MPULL Features:
• Tasks and Notifications
Benefits:
• All campaigns align to company standards
• Redundancy
• Governance
Marketing Challenge: Processes not followed

17. Performance reviews are too
subjective
MPULL Features:
• Marketing Resource Management
Benefits:
• On the job feedback
• Corrective actions can be taken for
poor performers
• Get more out of high performers
Marketing Challenge: Team Management

18. I need competitive intelligence to
make informed decisions
MPULL Features:
• Competitive Intelligence
Benefits:
• Cast larger net through crowd-sourcing
• Single reliable place to store and access
intelligence
• Make informed decisions
Marketing Challenge: Store for Competitive Intelligence

19. Status meetings take up time and
status reports become outdated
too quickly
MPULL Features:
• Marketing Resource Management
Benefits:
• Progress and next steps are in real-time
• More time for planning and innovating
Marketing Challenge: Timeous Status Reports

20. RSVP Management is time
consuming
MPULL Features:
• Marketing Operations Management
Benefits:
• Focus on other elements of the event
• Professional image is portrayed
• Remember guest preferences from past events
Marketing Challenge: RSVP Management

21. Our IT team does not allow us to
install new systems
MPULL Features:
• Cloud-based solution
Benefits:
• Access MPULL through a web browser of
any internet connected device
• Immediate deployment, no configuration
Marketing Challenge: IT Rules and Regulations

22. I’m not sure what collateral is used
and if it is effective
MPULL Features:
• Digital Collateral Management
Benefits:
• Identify collateral that is not used
• Identify popular collateral and replicate
similar pieces
• Calculate a ROI on each piece of
collateral
Marketing Challenge: Return on Collateral

23. What does the Marketing team do
to help us get deals?
MPULL Features:
• Marketing Calendar
• Lead Nurturing
Benefits:
• Track Marketing deliverables
• Measure lead quality vs. quantity
Marketing Challenge: Marketing Deliverables

24. I continually have to provide
Marketing with customer and
prospect data in many formats
MPULL Features:
• Marketing Operations Management
Benefits:
• Flag customers and prospects for
campaigns using simple online interface
• Spend less time doing administration
• Same format for all marketing tactics
Marketing Challenge: Sales Administration

25. MPULL… where Marketer’s live!

26. • Campaign Management • Project Management • Landing Pages • Trigger Management
Event and RSVP • Workflow • Bulk Email • Automated Messaging
Management • Team Performance & • Bulk Text Messaging
• Research Survey’s Appraisals • Form Development
• Collateral • Marketing Calendar
• Branded Merchandise
• Competitive Intelligence
Marketing Marketing
Multi-Channel
Operations Resource Lead Nurturing
Marketing
Management Management
End-to-End Solution for Agile Marketing Teams

27. THANK YOU!
For more information:
visit www.mpull.com