How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

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How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility

Content marketing and other online marketing strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this session will guide you on the right path, explaining what strategies and tactics work best and why.

* Kipp Bodnar, Inbound Marketing Manager, HubSpot

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  • Perfect and Late equals failure
  • You have to Stand For Something
  • What is the point of all these graphs? Your business should be a vertically integrated publisher.
  • How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

    1. 1. Online Marketing Summit<br />Atlanta | July 14, 2010<br />How to Leverage Blogs to Increase Your Search Engine Visibility<br />Kipp BodnarInbound Marketing ManagerHubSpot<br />@kbodnar32<br />http://bit.ly/ATLblogging<br />1<br />
    2. 2. 20%<br />
    3. 3. 80 Million Searches Per Day Are New<br />Source: Wikipedia<br />
    4. 4.
    5. 5. “Links are the Currency of the Social Web”<br />
    6. 6. Grow Google Indexed Pages<br />Median Monthly Leads by Range of Google Indexed Pages<br /><ul><li>236%</li></ul>Median Monthly Leads** <br />Indexed Pages in Google – Ranges*<br />*Each range includes an equal number of customers<br />**Includes 3 months of lead data (11/09 – 1/10)<br />6<br />
    7. 7. Create Enough Blog Content<br />7<br />Impact of Blog Size* on Monthly Leads<br />This group does no better than customers without blogs<br />Median Monthly Leads <br /># of Blog Articles Ranges**<br />Sample size: 762 customers.<br />*Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10)<br />**Each range includes article data for approximately 25% of customers.<br />
    8. 8. 3 Rules For Compelling Content<br />Image Credit: Ana Santos<br />
    9. 9. Create Content People Aren’t Looking For Yet<br />Photo Credit: Dawn<br />
    10. 10. Perfection Is Failure<br />Photo Credit: Tastybit<br />
    11. 11. Pick A Side<br />Photo Credit: a4gpa<br />
    12. 12. Make 95% of Your Content Free<br />Photo Credit: tsmall<br />
    13. 13. Use 5% of Your Best Content To Drive Leads<br />Photo Credit: Kelly Sue<br />
    14. 14. Guide Users With Content <br />and Call To Actions<br />Photo Credit: extranoise<br />
    15. 15. 3 Characteristics of a Great Business Blog<br />7/14/2010<br />15<br />
    16. 16. 7/14/2010<br />16<br />Think Like The Best Trade Magazine In Your Industry<br />Photo Credit: TiagøRibeiro<br />
    17. 17. 7/14/2010<br />17<br />A Blog MUST Be Part Of Your Business Website<br />
    18. 18. 7/14/2010<br />18<br />Get The Entire <br />Organization Involved<br />Photo Credit: batmoo<br />
    19. 19. 7/14/2010<br />19<br />Blogging and Search<br />
    20. 20. 7/14/2010<br />20<br />Write Guest Posts To Build Links<br />
    21. 21. 7/14/2010<br />21<br />Blog About Long-Tail Keywords<br />
    22. 22. 7/14/2010<br />22<br />Websitegrader.com To Optimize On Page SEO<br />
    23. 23. 7/14/2010<br />23<br />Generating Blog Leads<br />
    24. 24. Become Vertically Integrated Publisher<br />You are a vertically integrated publisher<br />
    25. 25. Leads Tripled When CTA Added To Posts<br />25<br />
    26. 26. 7/14/2010<br />26<br />
    27. 27. 7/14/2010<br />27<br />
    28. 28. 7/14/2010<br />28<br />
    29. 29. Give Calls-To-Action Context<br />
    30. 30. Understand Lead and Traffic Segmentation<br />
    31. 31. Segment Your Social Sources Conversion Rates<br />
    32. 32. 7/14/2010<br />32<br />Final Thought<br />
    33. 33. Would You Read It? <br />Photo Credit: moriza<br />
    34. 34. ?’s<br />

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