21 Essential Social Media Marketing


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21 Essential Social Media Marketing

  1. 1. 21 Essential InSocial Media Marketing www.simplymyservices.in
  2. 2. WelcomeWelcome to Simplymyservices.in “21 Essential In Social MediaMarketing” Presentation. This presentation will provide you withinformation to quickly and effectively plan, build, maintain andpromote your business.Social media has become an effective vehicle for content distribution,and products are no exception. According to the Small BusinessSuccess Index, sponsored by Network Solutions (2010), one in fivesmall businesses are now actively using social media. About 75% ofthose surveyed have a company page on a social networkingsite. What makes social media so effective for marketingpurposes? The simple answer is that it gives your product massiveexposure across a wide range of platforms. www.simplymyservices.in
  3. 3. 1. Start With a FeedA “feed” is a summary of web content that is updated on a regular basis. Itallows users to keep informed of a website’s latest changes. Thepredominant feed format is Really Simple Syndication (RSS) 2.0.Feeds allow you to easily see new content. A summary or “headline” view letsyouquickly scan recent content changes, and headlines are linked to theirappropriate content. RSS readers are very useful because you no longer haveto search for relevant information; you simply save your search queries in thereader and the relevant information will come to you.Unless you have another blog aggregator that you prefer, I recommend yousign up for Google Reader. www.simplymyservices.in
  4. 4. 2. Track WikipediaWikipedia is where experts, industry leaders, researchers and other keyinfluencers talk. You may have thought it was just an online encyclopedia, but ithas a forum for every single article posted. Lively discussions are often ongoingbehind the scenes, as each article has its own discussion page whereWikipedia editors debate and discuss.You’ll want to know what people are saying about your page, your competitorsand your industry.Subscribe both to edits made to each article you select as well as itscorresponding discussion page, in order to monitor what people are saying. www.simplymyservices.in
  5. 5. 3. Track Tweets, Comments andDiscussionsTwitter is one of the main places online that comments go viral. Companies likeDell and Southwest Airlines monitor Twitter in real time so that a negative tweetabout a product or service can be addressed quickly by customer service.It is also important to note that Google indexes tweets. If your company, productor brand is being tweeted about, you’ll want to know.Luckily, Twitter is equipped to send information to your social mediadashboard. www.simplymyservices.in
  6. 6. 4. Optional TrackingIf your industry has strong aftermarket sales, you may wish to monitor prices.eBay and Craigslist are the top aftermarket sales sites. The prices people arepaying for your products there will help you determine aftermarket value.Go to eBay. Enter a search query. Scroll to the bottom and click the orangeRSS button, and paste the link in your aggregator.Go to Craigslist. Enter a search term. Look for the RSS feed. You know what todo.If you want to monitor your competition, or any webpage in particular,subscribe to an RSS feed at WatchThatPage. It will notify you any time a pageis changed. www.simplymyservices.in
  7. 7. 5. Why Businesses ShouldUse Social Networking Reach large numbers of potential customers Build relationships and loyalty with current customers Get feedback to improve your businessYou may choose to use Twitter, Facebook, Foursquare or any or all of themyriad of alternatives but you really should embrace social networking anddiscover its potential for your business. After all, if everyone else is using socialnetworking there must be a reason or they would soon stop. If you dont feelconfident to tackle this area yourself find someone who does, inside or outsideyour business, but dont get left behind. Your competitors are probably usingsocial networking so it is definitely time you did too. www.simplymyservices.in
  8. 8. 6. How a SMM Agency CanChange Your Business ReturnsBloggingA good Social media marketing agency takes up the task of creating a blog for your website andupdating it frequently. Blogging can be formal and highly informative that is used to drive huge traffic toyour website. Thus, it is extremely important to ensure if the SMM firm does this task efficiently.Micro-bloggingThis is yet another important service offered by good SMM companies online. Micro-blogging refers totiny snippets of information sent on a micro-blogging site. Popular micro-blogging sites are Twitter andTumblr. These sites allow users to send and read regular updates from followers. You are free to postupdates on any topic including industry news and trends, promotion of brand etc.Social Networking Web SitesRegular updates and information about latest trends on your website can be posted on various socialnetworking web sites, which are visited by millions of visitors in routine. You can also incorporaterelevant pictures, content, discount coupons, website links and even videos for business promotion www.simplymyservices.in
  9. 9. 7. Managing Your CompanysSocial Media PresenceSocial media is about return on engagement. Your customers, clients, andpartners are watching and reading...EVERYTHING. Its critical to rememberthis! Social media is a great tool for genuine interaction with people all over theworld.Do a lot of listening. Dont just try and shove products and services at peopleyoure connected with on Facebook and Twitter. Simply engage in conversation.Be genuine.Social media isnt an opportunity to reinvent your brand, but to widen yourbrands reach. Remember the mantra, "if youre not networking, youre notworking."Great foundation for any companys marketing plan across the board-not just inthe social media realm, but in every facet of how to effectively market yourcompanys products or services. www.simplymyservices.in
  10. 10. 8. Social Media Can Help ContactCentres Enhance Customer ServiceResearch by Dimension Data revealed that a growing number of contact centres worldwide are dealingwith more modern forms of communication such as online enquiries, SMS texts and live web chat.The study found that nearly two thirds were handling online enquiries, while almost half were managingtext interactions and a quarter of respondents were offering live chat over the internet.An increasing number of businesses are keen to exploit the customer service benefits of socialnetworking websites like Facebook and Twitter as a channel that can quickly deal with consumercomplaints and queries.As more consumers use the internet to interact with businesses it is of growing importance thatorganisations enhance their online presence by appearing on as many communication channels aspossible.Dimension Data discovered that nearly 20 per cent of research participants reported that their contactcentre was currently utilising social media and this number is expected to rise to one third over the nexttwo years.The growth in technology means that firms should now see their traditional contact centres more likecustomer management agencies as there is a greater opportunity to develop a lasting relationship withconsumers. www.simplymyservices.in
  11. 11. 9. Making a Custom FacebookFan PagePage IdentityWhen people come to your page they need to see what youre all about before they even click the likebutton. If youre not clear about what you are and what you do than people will get the wrong messageand potentially not give you a like.Get the Right AppsDepending on what your fan page is about will determine the apps you want to install for it. Facebookoffers a ton of apps for free that are quite useful. You can add things like a streaming music player,movie updater, mobile capability and search engine integrationPictures are Worth a Thousand LikesPeople are much more likely to see a picture and make an opinion before they ever read text. If youhave captivating images for your fan page people are more likely to stop and spend more time there. Ifyour page looks boring and unpleasing then why should they stop and read anything youve written? www.simplymyservices.in
  12. 12. 10. Facebook is an attractiveand cost-effective marketingtool Facebook Pages are visible to everyone Facebook Pages can have an unlimited number of fans Users can automatically support your Facebook Page without confirmation. You can send Updates to all your fans www.simplymyservices.in
  13. 13. 11. Increase Facebook Fans Custom Welcome Page Remind Them Incentivize Call Them To Action Interact Be A Tease Explain Yourself www.simplymyservices.in
  14. 14. 12. Twitter Marketing ?Twitter can be a powerful marketing tool that, if used correctly, can be effectivein providing the same or even more income than your current full time career. Inits simplest form, Twitter is a social networking website that allows you to sharea small fragment of your thoughts and opinions at the exact moment that itoccurs with anyone that has opted-in to follow your tweets. Hence the catchphrase on the Twitter sign-up page, "What Are You Doing?" Twitter can beexplained as the combination of Facebook, instant messaging and sms all rolledinto one simple, yet brilliant packageYou might be thinking "wow, big deal" but there is massive potential in this minisocial networking site to meet other like-minded people, share info and web sitelinks and promote products and businesses. And those factors combined withthe ability to gain thousands of followers make it a perfect platform for business. www.simplymyservices.in
  15. 15. 13. Really like to become moresocially online? Tip 1: Start Humble and Small Tip 2: Get a Widget Tip 3: Always Test your Widgets and Buttons! Tip 4: Always Attract your Followers. Tip 5: Try To See What Pros are doing. Tip 6: Find People That Share the same Interest www.simplymyservices.in
  16. 16. 14. Using Right FacebookApplications For Your BusinessFacebook applications to inform the potential customers about your companyand your business. Remember, it is one of the best ways to interact andcommunicate with your customers on their own turf.Did you know that you can achieve viral marketing objectives easily and quicklythrough the right use of Facebook applications? You will be able to raise theinterests of various non-users of the social media site through newsletters andemails by your customers or the Facebook "friends". In addition to this you willbe able to direct maximum traffic towards your actual official website. www.simplymyservices.in
  17. 17. 15. What Role Does SocialMedia Play in a SEO Strategy?It has been confirmed by Google that they are giving social media bookmarksmore and more value when it comes to search engine rankings. That meansevery website owner and SEO expert should be using social networking as asearch engine strategy. But how important is it really that a site is getting socialmedia traffic, and what is the very best service to use?SEO and social networking, often called Web 2.0, adds action to a website andloads of social votes as well. Search engines do not only look for back-links andon site SEO any more, they are constantly checking out the activity of the sitelike updates and also web 2.0 elements and analyze the web pages SEO andsocial networking activity accordingly. www.simplymyservices.in
  18. 18. 16. Use Social Media toPromote Your BusinessDont sell too fast!Being "social" is about connection and feedback. Instead of using the medium as a sales tool, try to getfeedback about how your customers feel about your products. Apply that feedback to your business,and improve your current offer.Spread your efforts...slowlyJust like any other human institution, each social media site has a different character. You are morelikely to succeed if you slowly build a separate strategy for each of them.Consistency pays offThat means you have to always stay fresh. Peoples attention spans are especially short when they areusing social media sites. You will have to engage them; its not enough to display your logo,surrounded by fancy graphics.In order to leverage your efforts, you need to become familiar with viral features, such as the Facebook"Like" button. Such mechanisms allow your content, and promotions, to be spread all over the internetby users www.simplymyservices.in
  19. 19. 17. Basic Rules of SocialMedia Marketing? Update! No pitching! Communicate with your audience. Choose Wisely. Handle angry customers with class. Link to others Share! Start a weekly trend. Link to your blog www.simplymyservices.in
  20. 20. 18. Effective Ways to MarketYour ProductsViral Marketing is an effective online marketing tool wherein customers areinvolved in spreading the marketing message to other people in their peer group.The businesses send information, interactive games, video clips, promotionalemails and any digital media to a customer, who in turn will be encouraged todistribute it to others. Email marketing Facebook Ads Google Adwords YouTube videos Articles www.simplymyservices.in
  21. 21. 19. Get the Most Out of YourContenteBooks: eBooks are a great tool when it comes to content. The writing of aneBook is much simpler than the writing of a print book. You can take all of thecontent from your website and put it into an eBook.Guest blogs post: You will build a large number of links and generate a lot ofwebsite traffic if you publish guest blog articles.Creating a membership area: You can make access to your content moreexclusive than merely putting it out there for anyone and everyonePodcasting: Podcasting is another great way to share your content and toincrease your web presence.Making videos: Once you have made your podcast, making a video from thatcontent is a natural choice. www.simplymyservices.in
  22. 22. 20. Tips to Build a StrongerLinkedIn Profile1. Dont just cut and paste sections from your résumé, that backward-looking document. LinkedIn shows your past experience and more: your present efforts and future aspirations.2. Borrow from the best marketers you know. Draw inspiration from others you respect. Adapt smart wording you see them using to your own personal style and branding.3. Write a dynamic personal tagline. That 120-character line of text under your name that LinkedIn calls your Professional Headline is the first impression you make in your profile. It defines you all over LinkedIn.4. Put your polished elevator pitch to eve n better use. Your self-description, practiced and refined, is the essence of who you are and succinctly positions what you do.5. Identify your background and show yourself as greater than the sum of the experience you had. The Experience and Specialties fields drive your personal SEO in LinkedIn searches; knit in Google keywords to improve being found in a search.6. You must have a good photo. A clear picture of what you look like, a friendly, approachable face, is a basic, yet underutilized, tool to reinforce your brand7. Further show your ideas and voice, different from the crowd. Use the powerful free LinkedIn apps to showcase your voice.8. Make your profile 100% complete; get a personalized LinkedIn URL. Look your very best, fully rounding out your LinkedIn profile to tell WHO you really are. www.simplymyservices.in
  23. 23. 21. Using Mobile Applications toMarket to Social Networks: Ready,Set, Check-In!Marketers are a buzz over the potential mobile marketing offers. Experts predictthat almost half of US mobile phone users will have a smart phone by the end of2011, so interest in marketing to mobile users has reached a tipping point. Coupons Sweepstakes Mayor Reward Trips Education Sponsor Reward Enhancing Membership www.simplymyservices.in
  24. 24. Congratulations Congratulations! After reading the information in this guide, you should be better informed about the overall process of getting your socializing your business. The best advice may be to start slowly and grow your site to meet the needs of your business. We hope that you feel well informed about techniques for social media for your business. We would like to invite you to see how Simplymyservices.in can help you to create a winning social media business. www.simplymyservices.in
  25. 25. Simplymyservices.in Features Everything you need to START Internet Marketing for your business: Search Engine Optimization, Social Media Marketing PPC, Adwords Advertising Classifieds Listing B2B Product Listing Social Bookmarking Directory Submission Video Distribution Service Call us at +91 9892 108 127 or visit us at www.simplymyservices.in