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Georgia sakurai tutorial 3
- 1. COMM 202 TUTORIAL 3: COVER LETTERS T13 & T19 COMM 202 TUTORIAL 3: COVER LETTERS
- 2. WHAT’S YOUR BRAND?WHAT’S YOUR BRAND? 2 minutes to jot down 4-5 words that describe you best -skills, personality, etc. THINK: if you had 30 seconds to describe who you are, what would you say?
- 3. TIMELINETIMELINE Week 5 Oct 3-7 Week 6 Oct 11-14 Week 7 Oct 17-21 • Intro to cover letters • Skills matrix draft due • Cover letter peer review • Skills matrix due Friday, October 14th After that it’s LinkedIn, Networking, Info interviews and Employment interviews! • Resume peer review • Bring in 2 copies of your resume draft and job posting
- 4. AGENDA COVER LETTERS HOOK ACTIVITY COVER EMAILS ACTION ITEMS AGENDA
- 5. AGENDA COVER LETTERS HOOK ACTIVITY COVER EMAILS ACTION ITEMS AGENDA
- 6. AGENDATHE PROCESSTHE PROCESS COVER EMAIL RESUME & COVER LETTER INTERVIEW GET HIRED!
- 7. CAN you do the job? Do you WANT the job? Are you the right FIT?
- 8. WHY WRITE A COVER LETTER? WHY WRITE A COVER LETTER?
- 9. WHY COVER LETTERS?WHY COVER LETTERS? • shows your INTENTIONS & INTERESTS – shows SINCERITY and RESEARCH • demonstrates ABILITY TO COMMUNICATE – CREATIVE and PROFESSIONAL • opportunity to elaborate on YOUR STORIES & PERSONALITY – drawn from your SKILLS MATRIX
- 10. RESUME VS. COVER LETTER RESUME VS. COVER LETTER WHAT’S THE DIFFERENCE?
- 11. RESUME VS. COVER LETTERRESUME VS. COVER LETTER the resume is about YOU the cover letter is about THEM
- 12. ELEMENTS OF COVER LETTER ELEMENTS OF COVER LETTER OPENING SKILLS MATCHING CLOSING INTEGRATION BRANDING
- 13. AGENDAOPENINGOPENING Dear Hiring Manager, My name is Georgia Sakurai and I am applying to your Marketing intern position. I believe I have the necessary qualifications for this role.
- 14. AGENDAOPENINGOPENING Dear Hiring Manager, My name is Georgia Sakurai and I am applying to your Marketing intern position. I believe I have the necessary qualifications for this role.
- 15. OPENING TAKEAWAYSOPENING TAKEAWAYS • expresses keen and genuine interest and/or passion for position • genuine and unique primary and secondary research indicating interest in company (make sure the research you show is tied to your interest) • name drop (where applicable) • makes a clear expression of the skills/experience matching the job description
- 18. THE HOOKTHE HOOK How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:
- 21. SKILLS MATCHINGSKILLS MATCHING • skills from your skills matrix match the job description (use STAR) • best relevant experiences • link education and other training to the job, and link to the co/position if it’s not obvious • any other qualifications if it doesn’t belong, don’t include it!
- 22. SKILLS MATCHING EXAMPLESKILLS MATCHING EXAMPLE
- 23. SKILLS MATCHING EXAMPLESKILLS MATCHING EXAMPLE
- 24. SKILLS MATCHINGSKILLS MATCHING • each line proves you have the necessary skills & aptitudes to perform on the job • always link to the company/position if not obvious • use skills listed in the job description
- 25. CLOSINGCLOSING
- 26. CLOSINGCLOSING “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
- 27. CLOSINGCLOSING “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
- 28. CLOSINGCLOSING • make a good final impression • show your passion • restate skills with a different wording • give genuine thanks • leave a call to action • tie to previous examples/stories (tie to hook)
- 30. CLOSINGCLOSING NO! address the elephant in the room -grades -year off -etc.
- 33. BRANDINGBRANDING
- 34. BRANDINGBRANDING remember your brand? USE IT • consistent throughout cover letter • fits in with the company’s values & yours • create the image you want to project • use job research assignment
- 36. INTEGRATIONINTEGRATION • cover letter & resume use SAME formatting • stands out! • cover letter reflects and expands on resume • be mindful of spacing
- 43. COVER EMAILSCOVER EMAILS • <150 words • utilize bold face type to emphasize important points • show your brand & personality • make them want more! – ie. resume, cover letter and and interview!
- 44. COVER EMAILSCOVER EMAILS Subject: Job Title – Your Name OR come up with a very short hook for example “Beer & people lover has found her dream internship” or “Your new HR Intern is inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company is. To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs – hello sexism!), Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention; Labatt has “good things brewing” and I would love to be a component of the “good things”. I believe my XYZ (people management) experience alongside my drive, tenacity and exemplary communications skills are a solid match to your needs. I also match the job requirements in the following ways: • 2 years of leadership experience • Exceptional presentational skills • Advanced Excel capabilities • UBC Innovation Award recipient • 5 years’ experience organizing team building activities I am confident that I will be a fantastic addition to your team! I have attached my resume and cover letter, please do not hesitate to contact me with any questions you may have or to set up an interview on 778-XXX-XXXX. I look forward to hearing from you. Kind regards, Your name (778)-XXX-XXXX Email address LinkedIn profile URL
- 46. ACTION ITEMSACTION ITEMS • TUTORIAL next week! • for tutorial: 2 hard copy cover letter drafts for peer review • SKILLS MATRIX DUE FRIDAY, OCTOBER 14TH @ 2PM ON TURNITIN • sign up for office hours REGISTER FOR TURNITIN: T13: CLASS ID: 13730071 PASSWORD: cookies T19: CLASS ID: 13730071 PASSWORD: cookies
Editor's Notes
- Cover Email is first, if they want more, look at your resume even more your cover letter (the content of the email when sending your resume in) Get the important info to your potential employer as easily as possible, give them the info so they don’t have to dig!
- When in doubt, apply anyways! Don’t talk yourself out of the job just because you think you don’t have all qualifications. Want? – you can discover this through the interview process Don’t pick a job that you’re 100% qualified for because you won’t learn anything, so aim for a 60-70% qualification match on COOL
- Ask Class.. Is it because the job posting says so? Or that’s what everyone always taught you to do and you don’t really know what youre doing SPOILER ALERT contrary to popular belief some hiring managers actually DO read your cover letters
- First document that you’re sending to the employer Integrating Research into your cover letter Industry trend+ your research = how it will affect the company Company position amongst competitors + your skills/experiences = Value added to their bottom line/mission Company need + your ideas/sills = result you will create for them
- Whats the difference between these two documents?
- Cover letter shows your INTEREST in the firm It shows your stories, but more importantly, how that links to their firm
- Make connection right off the bat Preface the skills that you’ll be showcasing
- What are your perceived brand of these companies (CAN CHANGE COMPANY) Use whiteboard ! Get into 5 even groups Take 5 minutes to brainstorm a creative hook for your assigned company Be prepared to share! Sync personal with company brand !
- I feel like you can make any skill belong, if you’re able to build the right bridge and link. Use the words on the job description IN your CV if they are using a job tracking software When I was applying to the HR Co-op position with YVR I had had no prior industry experience ( and they were looking for a senior HR Student on their 2nd or 3rd co-op term) what I did was link what I had done as a 202 TA to the job posting Spoiler alert, I got the job and they said they were very impressed with my accomplishments as a TA..
- Format: Depends on industry, sometimes its better to use bullet points sometimes its better to use paragraphs.. Some companies like the bolded words, others don’t WHY?
- Problem is that you can replace ABC with any other company name, and they wouldn’t even be able to tell. You have personalized a cover letter enough when you replace the co’s name with another company and it no longer works. Make sure that it tailors back to your hook or your brand used. Have a CTA, general thanks
- Problem is that you can replace ABC with any other company name, and they wouldn’t even be able to tell. You have personalized a cover letter enough when you replace the co’s name with another company and it no longer works. Make sure that it tailors back to your hook or your brand used. Have a CTA, general thanks
- address the elephant in the room… Travelling for a year? Werid hole in emplpyment history? Address it here. You can address grades here IF you are submitting transcript (ADD IT AT THE BOTTOM OF CL!!)
- address the elephant in the room… Travelling for a year? Werid hole in emplpyment history? Address it here. You can address grades here IF you are submitting transcript (ADD IT AT THE BOTTOM OF CL!!)
- Impression they’re left with after they finish reading your cover letter BRANDING YOURSELF TO THE ORGANIZATION