2. OUR AGENDA FOR TODAY
1. A LinkedIn crash course
2. Leveraging LinkedIn
3. Individual work time
3. Week 5 Week 6 Week 7
• Tutorial: Getting
set up with
LinkedIn
• What’s due: Final
Skills Matrix
• Lecture:
Networking and
how to leverage
your Linkedin
profile
• What’s due: Job
posting research
assignment on Feb
7th @ 11:59PM on
Turnitin
COURSE TIMELINE
• Lecture:
Resume/Cover
Letter
• What’s due:
Complete LinkedIn
assignment due by
Feb 14th (fill out
form)
5. RESUME
• direct & formal
• company-specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
WHAT’S THE POINT OF LINKEDIN?
6. RESUME
• direct & formal
• company-specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
WHAT’S THE POINT OF LINKEDIN?
15. HEADSHOTS
• Reasonably close up
• High quality, good lighting, etc.
• Looks like you
• A coloured photo with a slight
head tilt makes you more
likeable
• CUS Visual Media
Example
16. HEADLINES
• This is your hook!
• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do
17. HEADLINES
• This is your hook!
• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do
18.
19.
20. SUMMARY
• 2000 characters (don’t
use it all)
• Summarize your
background
• Tell us about your Future
goals
• What makes you tick?
23. EXPERIENCES
• Include all roles (in reverse
chronological order)
• Use first person & a conversational
tone
• Not a repeat of your resume
• Show examples of your work if you
have them (videos, presentations,
reports, etc)
• Be concise!
24.
25. COMPANIES
• Stay up to date
with your
favourite
companies
• Keep an eye out
for roles you can
apply for
INFLUENCERS
• Who inspires you
• Align their
identity with your
brand
• Follow your idols
& stay goal
oriented!
GROUPS
• Industries of
interest
• Special interest
groups and
communities
• Your peers and
colleagues
28. MANAGING EXPECTATIONS
• You will rarely be offered a job from
someone straight from LinkedIn
• In fact, be wary of strangers who
offer to hire you on the spot
• This is a tool to make connections
that will open up your options in
the hidden job market
29. WHO DO I CONNECT WITH?
• Professionals you meet at
networking sessions
• Recruiters from your
favourite companies
• Mentors, past co-workers,
and managers
• People from the BCC
30. HELLO BEYONCE, IT WAS A PLEASURE MEETING YOU
AT LAST WEEK’S VMA’S. I ENJOYED OUR
CONVERSATION ON YOUR 5 INCREDIBLE KEY
CHANGES IN ‘LOVE ON TOP’! LET’S CONNECT AND
STAY IN TOUCH.
Hi Rihanna, I notice that you’re the CEO of Fenty
Beauty. Your launch was truly a master class in
branding. As an aspiring marketer, I’d love to pick your
brain over a cup of coffee sometime.
SAMPLE MESSAGES
32. TAKE THIS TIME TO..
• Create a LinkedIn
• Work on your headline
(ask me or your
seatmates for help)
• Connect with 5 people
today (hint: there are
9 TAs and a classroom
full of potential
connections)
33.
34.
35. ACTION ITEMS
1. Job Posting Research Assignment due by
Feb 7th @ 11:59pm on Turnitin (Submit the 2
worksheets + the job posting in one PDF. Smallpdf.com
may be helpful for this.)
2. LinkedIn Workshops with the BCC (for
bonus marks) on COOL + livestream
3. Get a headshot