Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj
Do your influencer campaigns deliver disappointing results?
You may be focusing on the wrong influencers, says Danny Brown, co-author of "Influence Marketing." To get real results, forget about Klout scores and follower counts. Instead, read your customers and discover who they really pay attention to.
Danny will show you how it's done in his True Influence webinar. Learn how to:
-Follow your customers to identify your brand's true influencers.
-Tailor your influencer campaigns to your customers' buying cycle.
-Reap the rewards of true influence marketing!
About the Speaker:
Danny Brown is chief technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape. He is co-author of the book, "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing."
Register to receive the audio recording of the webinar here: http://bit.ly/10nhTKj
3. TRUE INFLUENCE
How to:
• Identify your brand’s true influencers
• Tailor your influence campaigns around your customer’s
purchase life cycle
• Deliver actual business results, ROI and customer lifetime
value from your influence campaigns
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
24. TRUE INFLUENCE
“The function of advertising is to sell.
Successful advertising for any product is
based on information about its
consumers.” David Ogilvy
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
43. The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in Beltsville,
MD with offices in North America, Europe and Asia. For further information,
please visit http://www.vocus.com or call (800) 345-5572.
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