Derek Overbey - Offline Meets Online: Intergrating Social Media into the Mix

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Learn how to balance emerging social networks and with your agents' existing marketing mix to effectively generate more leads and increase response rates. Derek Overbey sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.

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Derek Overbey - Offline Meets Online: Intergrating Social Media into the Mix

  1. 1. Offline Meets OnlineIntegrating Social Media into the MixDerek Overbey, Roost.com<br />
  2. 2. What Is Social Media Really?<br />
  3. 3. What Is Social Media Really?<br />
  4. 4. Where’s a good place to focus your energy?<br />
  5. 5. <ul><li> It doesn’t happen overnight
  6. 6. Become a part of the conversation
  7. 7. It really is quality vs quantity
  8. 8. Please don’t spam… get involved</li></li></ul><li><ul><li> Public Profile vs Fan/Business Page
  9. 9. Compelling content is king
  10. 10. Involve your community
  11. 11. Viral is baked into the product</li></li></ul><li>
  12. 12. <ul><li> Blogs are easy to set up
  13. 13. Blogs are powerful
  14. 14. Blogs allow many to tell a story
  15. 15. Don’t blog if you don’t want to</li></li></ul><li>
  16. 16. <ul><li> Video is compelling
  17. 17. Video is powerful
  18. 18. Video lets others tell the story
  19. 19. Video can be cheap</li></li></ul><li>
  20. 20.
  21. 21. What Can I Do To Get People To These Platforms?<br />
  22. 22.
  23. 23. Things To Think About<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Thank You<br />

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