Our One-Stop-Shop Approach Makes It Easy to Reach Your Key Audiences!
Deliver the Right Audience, Every Time
Interactive mediums are powerful channels for personalized communications with your customers, ensuring that your
messages reach the right audience - every time.
With every new marketing challenge, we think about how to intrigue, entertain and involve the target audience – whether
that’s through email, video, instant messaging, rich media campaigns or mobile applications.
From creative campaigns that feature the best of rich media to interactive video entertainment, to innovative search
management and in-game solutions, we make sure we’re providing a captivating experience that brings our audience
closer to you.
We Offer One-Stop-Shop
We provide integrated solutions to create a consistent
experience as our audience interacts with your brand
across the entire spectrum of digital media – video,
local search, banner advertising and more!
And, we manage the whole marketing planning process
seamlessly and efficiently. Planning online advertising
campaigns can be complicated and tedious. Consider
us your local, one-stop-shop marketing partner that
eliminates time-consuming media planning, creative
management, and campaign tracking tasks.
Let’s face it: as more people use the internet to look
for products and services, those who take advantage
of the latest interactive marketing tools will benefit
the most. Let us show you how, and deliver new
customers to your doorstep!
Engage Your Audience with
Online Banner Advertising
Create an immersive branding experience for
your customers by leveraging the wide array of
rich media and video formats we offer! Ensure
that your marketing message is relevant and
engaging as you persuade, inform and entertain
your audience. Embed sound and motion right
into your digital ads - all the while staying true to
Whether your goal is branding, direct response, or both, we offer a level of interactivity and engagement unmatched
by other media - with a complete range of rich media advertising formats that include expanding and floating
ads, in-page and peel-down formats, and other special advertising options. Freedom Interactive can help you turn
advertising concepts into rich media campaigns that get results!
And, with self-service to full-service solutions, we cover all aspects of creating, managing and reporting on rich
media and video advertising. We are ready to help you every step of the way from building your campaign to
providing data on key metrics such as expansions, interactions, video plays, downloads and so much more!
Some of our ad units include:
• Expandable banners
• Floating ads
• Window ads
• Corner peel-down ads
• Sliding billboards
Online Advertising with Local
• Expandable sponsorships
Media Web Sites is Powerful!
• Newspaper and TV station web sites
rank highest for trust in advertising.
In fact, over 55% of adults trusted ads
most from their local newspaper and TV
station web site!
Sliding Billboard • Advertising on local newspaper and
TV station web sites is most likely to
generate action. In fact, over 44% of
consumers took action after seeing
advertising on a newspaper or TV
station web site!
• Local media sites attract consumers
Widget Sponsor who spend more money online. In fact,
over 39% spent $500+ online in the past
Weather Sponsor • Local newspaper and TV station sites
attract local influencers – especially for
dining, entertainment, tech and health
Section Sponsor recommendations.
Source: Online Publishers Association, 2008
Leverage the Power of
Video is the future of advertising on the web. But
creating compelling video campaigns requires skill,
expertise and coordination. From standard in-banner
video to streaming video on our web site, our team is
ready to help make your campaign a reality. We are
proud to offer the very latest in cutting-edge video
Video offers a rich, entertaining and proven advertising platform that influences audiences to take action while providing
an engaging environment to deliver a compelling advertising message. Whether your goal is to showcase your TV
commercials in a video player online, or incorporate a product video in your banner ad, there’s no better way to appeal to
audiences than with video.
And, importantly, online video viewers are receptive to advertising! Recent research studies prove that online videos ads
have a real impact – from brand consideration through purchase! In fact, over half of video viewers have clicked on a link
or visited a web site mentioned in a video!
Drive Results with Video!
• Over 80% of online users recall seeing video
advertising and 52% have taken action as a
• Affluent online video viewers do more online
shopping across nearly all product categories!
• Over 40% of internet users watch online videos
at least weekly; over 70% at least monthly.
• Most frequent online video viewers are
young, male and affluent – one of the most
elusive and difficult-to-reach audiences!
• News, weather and entertainment videos are
watched most frequently and 45% watch news
videos at least weekly!
• News and entertainment videos reach over
70% of online video users, with about 6 to 9
viewing sessions a month!
Source: Online Publishers Association, 2007
Intercept Your Audience with
There are millions of Internet users actively
searching for local products and services
online everyday. And, because we offer
Local Search Result
one-stop-shop marketing services, we can
help local businesses just like yours start
leveraging the power of search engines.
We make sure that you’re getting the most
out of your advertising dollar, while saving
you time, which allows you to focus on your
Whether you are new to search marketing or have been conducting PPC or SEO campaigns for years, you know that
search marketing can be very complex. Managing online advertising campaigns requires flexible technology, advanced
tracking, and knowledgeable search marketing professionals. We can take the complexity out of search marketing for
you by offering deep expertise and the very best products and services - all at an affordable price!
Search Engine Optimization:
• Did you know that 75% of internet users rely
on search engines to navigate the web? If
you’re not getting good rankings in the search
engines, then you’re missing out on a large
portion of your potential market!
• Search engine optimization (SEO) should be a
key component of any advertising campaign.
Whether you are looking for a local, regional,
or national audience, we have the solution to
drive qualified visitors to your business.
• We have taken the complexity out of search
engine optimization, making it an effective
and simple tool for any business and any
budget. On average, you can expect to see
results within just weeks of starting your SEO
• We can track and analyze your SEO results -
so you don’t have to. At a glance, you’ll be
able track growth in search engine traffic over
time as you begin to receive more and more
targeted visitors to your web site.
Start Growing Your Business Today
with Local Search!
Pay- per-Click Campaigns:
• Our campaign managers are certified with the major search engines and are experts at ensuring that every possible
keyword is optimized to drive the most targeted traffic possible to your business.
• We offer advertisers premium exposure by only running campaigns on the top-rated search engines – Google, Yahoo,
MSN, ASK - representing over 90% of all searches conducted online!
• We offer budget-based solutions to obtain the highest quality
web site traffic and maximize your investment. Your budget is
managed and paced to achieve results throughout the month.
• Our reporting and tracking tools provide you with access to Local Search Marketing
campaign measurement metrics at any time - including keywords Works for Business!
and keyword phrases, ad copy, and conversion reporting. • Search offers the greatest return
on your marketing investment.
In fact, 34% of marketers rate
Local Search as their strongest
• And, more and more advertisers
are leveraging the popularity of
Search Engine Marketing to reach
• In fact, Local Search is quickly
becoming the most popular online
Source: Marketing Sherpa, July 2007
Reach Active Buyers through Email Marketing
Email is a cost-efficient, and yet effective, marketing tool – reaching prospective customers that are ready to buy and
delivering immediate results to advertisers. Email can deliver a tailored message at a specific time and create immediate
response. Because email is completely measurable, you can see the results instantly!
• Email is the most popular way to learn
about new products, services and
• 88% of consumers make a purchase as a
result of permission-based email*
• 69% of online consumers who are
registered at a web site request email from
• 55% of online shoppers prefer to receive
coupons via email***
Source: * DoubleClick Research, 2007; **CyberAtlas Research, 2007;
*** iCustomer Observer, 2008
Make Smarter Decisions with
Receiving accurate, real-time reporting on
campaign results, and then acting on that
information, are both key to getting the
most out of your media buy. We give you the
information you need to assess which aspects
of your campaign are working hardest for
you. We provide you with actionable, real-time
intelligence regarding your online strategies
and marketing initiatives.
With our integrated reporting across digital media - from rich media banners and compelling video to paid search ads and
email - you get deep insight into campaign results and performance. As a result, you are empowered to quickly act on real-
time information to increase sales, reduce costs, and enhance overall impact of your campaign.
Your success depends on being able to maker smarter decisions based on real-time information. And we can provide you
with the ability to systematically develop, test and refine your campaign to maximize performance and drive results!
Reach Your Most Valuable Audience
As a whole, news and information web sites attract an
influential audience that tends to be deeply engaged with
their communities. They are likely to be well-educated
and employed in executive, managerial or professional
occupations with a generous household income. They tend to
own their own home, have a family, and spend a considerable
amount of time on the Internet. In fact, our site visitors spend
about twice as much time online as other Internet users.
Our audience relies on our web sites to find products, services and businesses.
• On a weekly basis, over two-thirds used the web to research products and services prior to making a purchase.
• Visitors use the internet most when considering purchasing goods and services of over $100.
• Our visitors report interest in a wide variety of local advertising including ads and coupons for local restaurants (53%),
coupons on goods and services (51%), ads for local grocery stores (45%), sales and specials at local retail stores (43%)
• Our visitors report buying a wide range of very high cost services in the next 6 months including home redecorating
and remodeling (56%), travel (49%), furniture (35%), and large appliances (21%).
Our site visitors continue to spend twice as much time online as other
• On average, our audience spends over 20 hours a week online.
• Our audience visits our sites at least once a day and 85% visit at least a few times
• We have a long-term and loyal audience with nearly 70% continuing to visit our sites for at
least the past year.
Our web site users are local area residents who are active, involved professionals.
• Over three-quarters (78%) of our audience are local area residents and almost 70% own
• Almost 90% are employed and over 45% have executive or professional occupations.
• Our audience has a diverse set of weekly activities including going to the movies, attending
church, camping, biking, going to fairs and concerts and attending local events and shows.
Our network attracts a highly coveted audience of young, affluent and
• Equal balance of men and women visit our sites (41% / 59%).
• Balance of 18-34 (27%), 35-54 (25%) and 45-54 year olds (27%) visit our sites.
• Over a third of our visitors have a HHI of over $75,000 (35%).
• Median age of our visitors is 44 years; median income of $65,000.
• Over 80% of our audience are college-educated and nearly half (41%) are college graduates.
Source: Belden Research Study, 2007 – 2008
Let Us Deliver New Audiences to Your Business!
By offering a one-stop-shop approach, we make it easy to reach your most valuable audiences!
With one call, you have access to the most cutting-edge, innovative and effective marketing tools available – including
content channel targeting, email marketing, dayparting, mobile campaigns, video marketing, local search engine
marketing, instant messaging, text messaging and more!
We tailor our solutions to reach your specific goals – with clear, measurable results!
We have helped our advertisers successfully capture new leads, launch new products and services, drive traffic in-store,
build brand awareness, meet special promotional needs, or motivate a specific audience to take a desired action.
But, most importantly, we can help you grow your business affordably by reaching new prospective
customers through our array of marketing solutions.
From one-of-a-kind sweepstakes to customized video experiences, and from tailored showcases to custom-built micro-
sites, we provide opportunities to weave your brand into our world-class news and information content, bringing your
most valuable audiences a memorable, immersive online experience!