Influence and Focusing on the Customer

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Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.

By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.

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Influence and Focusing on the Customer

  1. 1. INFLUENCEANDFOCUSING ONTHECUSTOMERDANNY BROWNCO-AUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COMWWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
  2. 2. TRUE INFLUENCE•  Identify your brand’s true influencers•  Tailor your influence campaigns around your customer’spurchase life cycle•  Deliver actual business results, ROI and customer lifetimevalue from your influence campaigns
  3. 3. WHAT ISINFLUENCETODAY?SO…
  4. 4. Social Broadcasting?INFLUENCE IS…
  5. 5. Social Popularity?INFLUENCE IS…
  6. 6. Social Popularity EqualDOES INFLUENCE AND …
  7. 7. Social Popularity GenerateDOES INFLUENCE AND …
  8. 8. THE PROBLEM WITHINFLUENCE TODAY
  9. 9. “CHANGINGBEHAVIOUR,THOUGHTS ORACTIONS”INFLUENCE…
  10. 10. “MEASURABLYAFFECTING THEPURCHASEDECISION OFPROSPECTS”INFLUENCE MARKETING…
  11. 11. WORD OF MOUTH
  12. 12. WORD OF MOUTH
  13. 13. SOCIAL MEDIA WORDOF MOUTH
  14. 14. SOCIAL MEDIA WORDOF MOUTH
  15. 15. SOCIAL MEDIAINFLUENCE
  16. 16. SOCIAL MEDIAINFLUENCE
  17. 17. HOW DO WE IDENTIFYTRUE INFLUENCERS…
  18. 18. REVERSEENGINEERINFLUENCEMARKETINGWE…
  19. 19. SOCIALAMPLIFICATION
  20. 20. SOCIALAMPLIFICATION
  21. 21. SOCIALAMPLIFICATION
  22. 22. SOCIALAMPLIFICATION
  23. 23. TRUE INFLUENCE“The function of advertising is to sell.Successful advertising for any product isbased on information about itsconsumers.” David Ogilvy
  24. 24. TRUE INFLUENCE ISMICRO
  25. 25. THE CUSTOMER ISTHE INFLUENCER
  26. 26. THE PURCHASE LIFECYCLE
  27. 27. THE MICROINFLUENCERS
  28. 28. THE ROLE OF THESOCIAL CRMManagecontactsFindsocialprofilesReceiveupdates
  29. 29. RECOMMENDED TECHNOLOGY:TELLAGENCE
  30. 30. RECOMMENDED TECHNOLOGY:APPINIONS
  31. 31. RECOMMENDED TECHNOLOGY:TRAACKR
  32. 32. RECOMMENDED TECHNOLOGY:SQUEEZECMM
  33. 33. RECOMMENDED TECHNOLOGY:ONEQUBE
  34. 34. RECOMMENDED TECHNOLOGY:INNETWORK
  35. 35. COMPLEMENTARYTECHNOLOGY
  36. 36. MANAGING THECAMPAIGN
  37. 37. THE LIFETIME VALUEOF TRUE INFLUENCE
  38. 38. INFLUENCEANDFOCUSING ONTHECUSTOMERDANNY BROWNCO-AUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COMWWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

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