This PowerPoint was part of a presentation given to staff of local nonprofits in southeast Ohio at Mission Possible: The Changing Landscape of Non-profits in Appalachia, held on April 14th, 2016. Mission possible is a yearly daylong seminar organized by the Corporation for Ohio Appalachian Development. This year their focus was on people and technology. Gary Goosman, Senior Programs Director, and I co-presented on social media and websites for nonprofits during this seminar.

1. COMMUNICATING TOYOUR
AUDIENCE ON SOCIAL MEDIA
Susi Acord
Media & Communications Manager, Rural Action
susi@ruralaction.org

2. TODAY
 How to communicate on Social Media platforms
 Tips
 Tools
 Social Media pages
 Examples of posts that could be better

3. PLATFORMS
Facebook
Twitter
LinkedIn
Instagram

4. WHAT DOYOU USE? AT
HOME / WORK

5. HOW MANY PLATFORMS
DOESYOUR ORG USE?

6. LETS TALK ABOUT MARKETING
FOR A MOMENT…

7. People tend to lump
communications,
marketing, branding
PR and advertising
together…
Not so easy…

8. COMMUNICATIONS = INFORMATION
LETS BREAK IT DOWN…
MARKETING = INFLUENCE
ADVERTISING = PRODUCT, PRICE, PROMOTION, PLACEMENT
PR= RELATIONSHIPS
BRANDING =VALUE

9. MORE ON BRANDING
https://www.youtube.com/watch?v=JKIAOZZritk

10. COMMUNICATIONS = INFORMATION
LETS BREAK IT DOWN…
MARKETING = INFLUENCE
ADVERTISING = PRODUCT, PRICE, PROMOTION, PLACEMENT
PR= RELATIONSHIPS
BRANDING =VALUE

11. SO, WHAT AREYOU SELLING?

12. INFLUENCINGYOUR AUDIENCE
 What Platform?
 Best Practices? Depends on network, but…
 Keep it short
 Use images
 Keep people engaged
 Make it personal “YOU”
 Engage with them – People want to feel valued
 Keep content current
 Tell them how they can help / what you want them to do
 Tag partners and volunteers

13. DO’S + DON’TS
 Do Use Social Media, It is a great way to engage people
 Don’t get on every platform unless you can effectively manage it
 Do think about how many pages you want – Organizational/ Programmatic?
 Do have fun with it – people love to laugh
 Don’t engage in negativity, but don’t ignore it either – customer service basics
 Do develop some light protocols for use at your organization
 Don’t get hung up if another staff person makes a mistake or forgets a protocol

14. TOOLS
 URL Shorteners
 Canva.com – Free/Inexpensive Graphic Design and Stock Imagery
 Social Media Management Dashboards - Hootsuite
 Integration tools – Constant Contact
 Social Media Size Guide – Optimizing images on popular
platforms. Click here