The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos can be used to promote artists through social media platforms like Twitter, Facebook, and YouTube. This allows fans to follow and interact with artists, and provides feedback that artists and record labels can use to guide their future work. Music videos also help extend artists' income through merchandise and song sales on their websites. Record labels employ strategies like sending artists to awards shows to increase their profile and popularity. Overall, the document examines how music videos, social media, and record label support work together synergistically to benefit both artists and audiences.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of benefits for
benefits (promotion, extension of income artist, record label and audience
& outlets, synergy opportunities and
strategies used by producers to benefit
label and artist)
Promotional They ways that Ben Howard’s music video Ben Howard’s Twitter Page
is promoted to gain a wider audience is http://twitter.com/benhowardmusic
through Twitter which is a social site
where people who like Ben Howard’s
music can follow him and see what he
gets up too lately showing the
development of the artist and also it can
link his music to iTunes.
Facebook which is also a social site but
acts abit different as the artist or record
label make a fan page where people like
the page and follow the artist but also
comment on the video which gives the
artist feedback on his music so that the
record label can plan what to do next.
Also iTunes can be linked here again.
YouTube is the biggest of all the social
sites where the artist can start a page and
put up content for people to watch, this
also gets great feedback from comments Ben Howard’s Facebook Page
and if the artist or band get big enough www.facebook.com/benhowardmusic
then YouTube will actually pay for the No screen shot because Facebook was blocked
artist or band to put content up based on http://www.youtube.com/watch?v=ADP65wbBUpc
their view count.
There is also a Ben Howard website where
you can access all the latest info from tour

2. Music Video Purposes Analysis
dates to ticket offers. This is a great way
to promote himself because people can
access everything in one place.
Ben Howard’s iTunes where his music can be bought electronically for a cheap price.
itunes.apple.com/gb/artist/ben-howard/id432957499
Ben Howard Website
http://store.benhowardmusic.co.uk/Store/DisplayFeatured.html

3. Music Video Purposes Analysis
Extension of income The income is extended in many ways
firstly by his website because Ben
Howard’s audience can by merchandise
such as hoodies, t-shirts, posters and the
actual music from the artist. This benefits
the audience and the artist because all of
his products are in one place making it
simpler for the audience to buy the
merchandise and for the artist to get the Merchandise on the website The music that can be bought on the
money and feedback of what the audience . Website.
like and hate.
Extension of outlets Extension of outlets is the same as Ben Howard’s Twitter Page
promotion in this case as the songs can be http://twitter.com/benhowardmusic
shown via YouTube, Facebook, Twitter
and other social networking sites.

4. Music Video Purposes Analysis
Ben Howard’s Facebook Page
www.facebook.com/benhowardmusic
No screen shot because Facebook was blocked
http://www.youtube.com/watch?v=ADP65wbBUpc

5. Music Video Purposes Analysis
Ben Howard’s iTunes where his music can be bought electronically for a cheap price.

6. Music Video Purposes Analysis
Synergy This artist uses both Social networking and
his music together to help him promote
his music. This combines social
networking, music and also media
production hardware. It uses small media
outlets to create a production for the
artist himself and his music. The picture
on the right shows the social networking
(YouTube), Production (The music Video)
and the music (The Music Video).
Producers strategies A producer has a lot of hold over the Island Records – Ben Howard
artist. To make them more known they http://www.islandrecords.co.uk/group_artists.php?id=174
could send the artist to an awards
ceremony. Also what to say when handing
out an award or when getting their own
award. This proves to the audience that
the artist can hold the lime light. In this
situation The record label (Island Records)
of Ben Howard allow him to write his own
song and help him when he needs it
because Ben Howard’s audience see him
as an independent person. The record
label help by promoting Ben Howard with
websites and sending him on tours.

7. Music Video Purposes Analysis