Career objective, working history, key skills, academic history, achievements.

1. JONATHAN TRELFA
3 ASCOT CLOSE, LICHFIELD, STAFFS. WS14 9XX
Tel: 07500 387646 E-mail: jon@trelfa.f9.co.uk
Senior manager with national and international experience and a sustained record of success
in the Business-to-Business marketplace. Extensive background in product-based service
operations, managing business, marketing and sales across all levels. An inspirational leader and
outstanding team player who, through a hands-on, participative approach, creates robust
strategies to translate vision into achievements. Strong analytical, problem solving and decision-
making skills with a passion for customer care and quality together with excellent communication
skills demonstrated in many areas. Seeking a challenging role within a progressive organisation.
PROFESSIONAL CAREER
February40 03.2010 –
Management consultant specialising in sales, marketing, operations, international business and IT
K&M Computer Systems Ltd 01.2009 – 02.2010
Microsoft Gold Partner. IT support company [hardware & software] for SMEs, £1m+ turnover and 16 staff
Interim Management
Identified new revenue streams, overhauled marketing, improved customer relationships and business processes
• Turned round poorly-performing product lines, office systems and practices. Refined sales and
marketing material; improved communication resulting in enhanced customer focus.
• Evaluated and installed debt-management software, which achieved 20 day reduction of average
debtor days within six weeks of implementation.
Satellite-Thal (formerly Thal UK Ltd and Thal GmbH) 11.1991 – 11.2008
Worldwide manufacturer of portable sanitation equipment
Sales & Marketing Director 11.2007 – 11.2008
Responsible for sales and marketing, UK and Europe, €22m turnover and 24 staff
• Took lead in multi-disciplinary merger processes by identifying teams, prioritising and delegating
tasks. Counselled staff, resolved conflicts, presented product training sessions and provided
detailed analysis so that merged companies were ready for trade within two months of merger date
on turnover of €22m per annum.
• Motivated and mentored staff during extremely challenging market conditions. Used hands-on
approach to maintain morale; restructured territories; guided and coached sales staff efforts; and
upgraded marketing presence to maintain budgets of €22m.
Managing Director (Thal UK Ltd & Thal GmbH Group) 03.2004 – 11.2007
Manufacturer of plastic, portable sanitation equipment
Full P/L responsibility and operational head for UK & German companies, €10m turnover and 20 staff
• Streamlined cost profile. Selected products, challenged suppliers and identified alternative
production method with €200k investment and €300k saving in year one of fifteen year tooling life-
cycle. Component buying price reduced by 50% and output improved by 800%.
• Determined key account strategy and new market penetration. Reorganised sales team and
initiated research into potential markets using internal resources and external agencies. Travelled to
emerging markets like China, India and Middle East to achieve sales, maintaining €8m sales
budgets.
• Managed full overhaul of marketing activities. Hired marketing assistant and engaged agency, set
up marketing workshops with all staff to modify company’s brand and market positioning.
Championed service leadership principle and attained and maintained a 400% increase in website
hits.
• Counselled and coached underperforming salesman. Assessed problem areas, guided sales and
marketing efforts with accompanied visits, updated benefits package and improved back office
support. Delegation of additional territory and responsibility resulted in doubled sales in following
year.

2. Managing Director (Thal UK Ltd) 01.2001 – 03.2004
Manufacturer of plastic, portable sanitation equipment
Full P/L responsibility and operational head for UK subsidiary of German parent. £1.5m turnover and 5 staff
• Created and shaped company formation in UK. Solely undertook all responsibilities from initial start-
up, including sales and marketing, customer service, purchasing, stock control and accounting,
which resulted in full return on investment for owners within three years from set up and turned over
£600k.
• Developed innovative products to result in market acceptance. Conducted research, evaluated
data, hired designers and suppliers to speedily bring pioneering products to market, which
established quality reputation and 33% market share.
• Negotiated inventive cash flow solution. Assessed funding requirements, managed protracted
dialogue with bankers and credit institutions to create an overdraft facility based on debtor book -
without needing directors’ guarantees or factoring.
• Directed company expansion to consistently exceed sales and profit targets, negotiated “approved
supplier” status to several national companies and expanded turnover to £1.5m+.
EARLIER CAREER
Director & Company Secretary Thal UK Limited plastics, portable sanitation 1995 - 2001
UK Sales Manager Thal UK Limited plastics, portable sanitation 1991 - 1995
Marketing Executive Adventec Limited industrial heating 1989 - 1991
KEY ACHIEVEMENTS
• Strategic Thinking: Strategic vision, ideas development, forward planning, research, analysis and
evaluation, problem solving and resolution, integrated management, business objectives focused.
• Business Development: Change management, business turnaround, creating new opportunities,
understanding business drivers.
• Sales: Sales strategy and management, confident spokesperson, contract and account management.
• Operations and Logistics: Issue identification, feasibility studies, supply chain management,
improving productivity and time efficiency, reducing costs, project management, resource measurement,
developing quality standards and installing best practice.
• People Management: Communications at all levels, motivating, encouraging, coaching, training and
development, recruitment, conflict management, identifying individuals’ strengths and building trust.
• Customer Relationship Building: Negotiation, persuasion, identification of client needs, business
benefits, focused targeting, customer analysis, improve customer satisfaction.
• Financial Planning: Forecasting, full P&L responsibility, budgetary control and profit improvement.
• Market Positioning: Strong market awareness, new channel identification and market analysis.
QUALIFICATIONS AND TRAINING
BA European Business Studies (major: Marketing) Hull 1989
German degree (Diplom) Betriebswirtschaft (major: Marketing) Münster, Germany 1989
NVQ Management level 4 2003
Highly fluent spoken and written German at business and social levels
PERSONAL INTERESTS
Marital Status: Happily married with
1 daughter born in 1998.
Keen F1 fan, hill-walking, cycling, rugby, bird watching,
natural history/National Trust, foreign travel.