SlideShare a Scribd company logo
1 of 5
Techniques I Like
CHRIS WOTTON
Editing Beat Matched To Audio
 Having the audio in time with the change in camera shots can dramatically increase viewer engagement as it increases the
pace of editing and the film suddenly seems easier to consume as the video is now offered in bite size chunks that are a lot
easier to consume than a shot with a much longer duration.
 This technique is frequently used in action sequences. A favourite scene of mine in in Taken, where the father retaliates
against the antagonists and he attacks them, the editing supports this scene as the cuts were precise and aggressive, which
made the pace of the scene a lot faster and this in turn made the actor look a lot more skilled than he actually is, as the
scenes can be cut in between and merged together using the music and exact video timing’s to make the transition seem
natural to the audience.
 I plan on using this technique in my own media production, so that the pace of editing increases, which should increase
viewer engagement; however I will need a suitable scene to implement this technique otherwise key dialogue or actions
could be mis-interpreted or lost.
Un-digetic sound
 Un-digetic sound is something I would like to implement into my own production for many different reasons I will state
below.
 The first reason for using un-digetic sound effects would be that audiences are not used to the sound as it is added in post
production, which in turn increases viewer engagement as they want to know what Is happening.
 The example below Is a scene from ‘Jaws’ and it shows the women getting attacked by the shark, and she is screaming;
however there is also a cinematic boom in the background which is not heard in real life and is added for enhancing the
scenes effect.
 I will try and implement this kind of audio in my own thriller film, however I don’t want to over use the effect as this will not
take the audience by surprise, and it will lower the overall effect of the audio added. An example of the sound I could add
would be the voiceover as this wouldn’t be heard in real life, but it will have a huge effect on the audiences viewing our film.
Manipulation of Focus
 A camera work technique I personally like and would implement into my
own production is the creative use of the focus of a camera. For instance
as you can see below the actor is in focus in the foreground while the
background is clearly there but not easily identifiable, this allows the
audience to focus on the character whilst still getting a clear picture of the
setting around them.
 The movement of the focus can also move the viewers interest to either
the foreground or background. So the camera operator can move the
audiences point of interest without cutting to a different shot.
Match cut
 The match cut editing technique is something I like to use as it keep the audience engaged when the scene cannot be
changed as the audience need to be focussed on a subject.
 The match cut allows other camera angles to be used, which can build up a better connection with the audience.
 Match cuts are defined as “Match cuts are any cuts that emphasizes spatio-temporal continuity and it is the basis for
continuity editing. ... It is a cut within a scene that makes sense spatially. This can be between two different objects, two
different spaces, or two different compositions in which an object in two shots graphically match. –
(www.tubularinsights.com/match-cut)
 The example below shows a camera shot side on of the flying bone, this is then replaced by a shot showing the same flying
object but from a different angle. This makes it clear to the audience what is happening as the second match cut shows the
same subject but from a different angle.

More Related Content

What's hot

Ancillary Form Research
Ancillary Form ResearchAncillary Form Research
Ancillary Form ResearchGeorgeMcC
 
Evaluation[1]
Evaluation[1]Evaluation[1]
Evaluation[1]acope
 
Evaluation question 2.0
Evaluation question 2.0Evaluation question 2.0
Evaluation question 2.0glynlil08
 
Distribution methods
Distribution methodsDistribution methods
Distribution methods13brooksb
 
What do you think the major elements of media
What do you think the major elements of mediaWhat do you think the major elements of media
What do you think the major elements of mediavhunt2
 
What technologies did we use during planning and evaluation stages a22222222
What technologies did we use during planning and evaluation stages a22222222What technologies did we use during planning and evaluation stages a22222222
What technologies did we use during planning and evaluation stages a22222222akeay1
 
Where campaign would be placed in the market a2222
Where campaign would be placed in the market a2222Where campaign would be placed in the market a2222
Where campaign would be placed in the market a2222akeay1
 
The purpose of trailers
The purpose of trailersThe purpose of trailers
The purpose of trailersmatharuravina
 
Amina (new)
Amina (new) Amina (new)
Amina (new) petw
 
Amina
AminaAmina
Aminapetw
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3izzy walker
 
Final evaluation by Matt Jewitt
Final evaluation by Matt JewittFinal evaluation by Matt Jewitt
Final evaluation by Matt Jewittafrench14
 

What's hot (20)

Ancillary Form Research
Ancillary Form ResearchAncillary Form Research
Ancillary Form Research
 
Question 3
Question 3Question 3
Question 3
 
Evaluation[1]
Evaluation[1]Evaluation[1]
Evaluation[1]
 
Question 3
Question 3Question 3
Question 3
 
EVALUATION Q3
EVALUATION Q3EVALUATION Q3
EVALUATION Q3
 
Evaluation question 2.0
Evaluation question 2.0Evaluation question 2.0
Evaluation question 2.0
 
Question 3
Question 3Question 3
Question 3
 
Distribution methods
Distribution methodsDistribution methods
Distribution methods
 
Question 3
Question 3Question 3
Question 3
 
What do you think the major elements of media
What do you think the major elements of mediaWhat do you think the major elements of media
What do you think the major elements of media
 
What technologies did we use during planning and evaluation stages a22222222
What technologies did we use during planning and evaluation stages a22222222What technologies did we use during planning and evaluation stages a22222222
What technologies did we use during planning and evaluation stages a22222222
 
Where campaign would be placed in the market a2222
Where campaign would be placed in the market a2222Where campaign would be placed in the market a2222
Where campaign would be placed in the market a2222
 
The purpose of trailers
The purpose of trailersThe purpose of trailers
The purpose of trailers
 
Amina (new)
Amina (new) Amina (new)
Amina (new)
 
Amina
AminaAmina
Amina
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Methods of distribution
Methods of distributionMethods of distribution
Methods of distribution
 
evaluation
evaluationevaluation
evaluation
 
Final evaluation by Matt Jewitt
Final evaluation by Matt JewittFinal evaluation by Matt Jewitt
Final evaluation by Matt Jewitt
 
Media institution
Media institutionMedia institution
Media institution
 

Viewers also liked

Target audience research results questionaire
Target audience research results questionaireTarget audience research results questionaire
Target audience research results questionaireChris Wotton
 
Questionaire research results
Questionaire research resultsQuestionaire research results
Questionaire research resultsChris Wotton
 
Institution research (BFC)
Institution research (BFC)Institution research (BFC)
Institution research (BFC)Chris Wotton
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequenceChris Wotton
 
How does your media group present certain social groups
How does your media group present certain social groups How does your media group present certain social groups
How does your media group present certain social groups Chris Wotton
 
Roles for the task
Roles for the taskRoles for the task
Roles for the taskChris Wotton
 
Bfi – film consumption
Bfi – film consumptionBfi – film consumption
Bfi – film consumptionChris Wotton
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequenceChris Wotton
 
Film Narratives
Film NarrativesFilm Narratives
Film Narrativeslewispike_
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research resultsmichellegrace95
 
Thriller genre market analysis 2015
Thriller genre market analysis 2015Thriller genre market analysis 2015
Thriller genre market analysis 2015michellegrace95
 

Viewers also liked (20)

Target audience research results questionaire
Target audience research results questionaireTarget audience research results questionaire
Target audience research results questionaire
 
Questionaire research results
Questionaire research resultsQuestionaire research results
Questionaire research results
 
Institution research (BFC)
Institution research (BFC)Institution research (BFC)
Institution research (BFC)
 
Distribution
DistributionDistribution
Distribution
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequence
 
Film funding
Film fundingFilm funding
Film funding
 
BBFC
BBFC BBFC
BBFC
 
Audience profile
Audience profileAudience profile
Audience profile
 
How does your media group present certain social groups
How does your media group present certain social groups How does your media group present certain social groups
How does your media group present certain social groups
 
Roles for the task
Roles for the taskRoles for the task
Roles for the task
 
Question 7
Question 7Question 7
Question 7
 
BBFC powerpoint
BBFC  powerpointBBFC  powerpoint
BBFC powerpoint
 
Bfi – film consumption
Bfi – film consumptionBfi – film consumption
Bfi – film consumption
 
BBFC
BBFCBBFC
BBFC
 
All about me
All about meAll about me
All about me
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequence
 
Film Narratives
Film NarrativesFilm Narratives
Film Narratives
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
 
Techniques I like
Techniques I likeTechniques I like
Techniques I like
 
Thriller genre market analysis 2015
Thriller genre market analysis 2015Thriller genre market analysis 2015
Thriller genre market analysis 2015
 

Similar to Techniques i like

Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2paige moorby
 
Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2paige moorby
 
FMP production experiments
FMP production experiments FMP production experiments
FMP production experiments kieran Beal
 
FMP production experiments
FMP production experiments FMP production experiments
FMP production experiments kieran Beal
 
4. production experiments(1) (2) (1)
4. production experiments(1) (2) (1)4. production experiments(1) (2) (1)
4. production experiments(1) (2) (1)kieran Beal
 
Music video evaluation
Music video evaluationMusic video evaluation
Music video evaluationaasiyahchopdat
 
Offical principles of editng
Offical principles of editngOffical principles of editng
Offical principles of editngempentertainment
 
Offical principles of editng
Offical principles of editngOffical principles of editng
Offical principles of editngjs1productionstm
 
Continuity Edit - Evaluation
Continuity Edit - EvaluationContinuity Edit - Evaluation
Continuity Edit - EvaluationChaz212
 
Engaging the Viewer Unit 16
Engaging the Viewer Unit 16Engaging the Viewer Unit 16
Engaging the Viewer Unit 16Varshini1999
 
Editing learning aim a
Editing learning aim a Editing learning aim a
Editing learning aim a mollyallen19
 
4. pre production mv 2018
4. pre production mv 20184. pre production mv 2018
4. pre production mv 2018Louis Fitton
 
Pp!!!!film and video editing techniques template 2014 v2
Pp!!!!film and video editing techniques template 2014 v2Pp!!!!film and video editing techniques template 2014 v2
Pp!!!!film and video editing techniques template 2014 v2jeny_green
 
Evaluation task 4 - Editing
Evaluation task 4 - Editing Evaluation task 4 - Editing
Evaluation task 4 - Editing Hannah Wagman
 

Similar to Techniques i like (20)

Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2
 
Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2Film and video editing techniques template 2014 v2
Film and video editing techniques template 2014 v2
 
Final assign22f
Final assign22fFinal assign22f
Final assign22f
 
FMP production experiments
FMP production experiments FMP production experiments
FMP production experiments
 
FMP production experiments
FMP production experiments FMP production experiments
FMP production experiments
 
4. production experiments(1) (2) (1)
4. production experiments(1) (2) (1)4. production experiments(1) (2) (1)
4. production experiments(1) (2) (1)
 
Rough cut 1 – edit guide
Rough cut 1 – edit guideRough cut 1 – edit guide
Rough cut 1 – edit guide
 
Music video evaluation
Music video evaluationMusic video evaluation
Music video evaluation
 
Final assignment
Final assignmentFinal assignment
Final assignment
 
Offical principles of editng
Offical principles of editngOffical principles of editng
Offical principles of editng
 
Offical principles of editng
Offical principles of editngOffical principles of editng
Offical principles of editng
 
What is editing?
What is editing?What is editing?
What is editing?
 
Final assignment media
Final assignment   mediaFinal assignment   media
Final assignment media
 
Continuity Edit - Evaluation
Continuity Edit - EvaluationContinuity Edit - Evaluation
Continuity Edit - Evaluation
 
6. evaluation sf 2017
6. evaluation sf 20176. evaluation sf 2017
6. evaluation sf 2017
 
Engaging the Viewer Unit 16
Engaging the Viewer Unit 16Engaging the Viewer Unit 16
Engaging the Viewer Unit 16
 
Editing learning aim a
Editing learning aim a Editing learning aim a
Editing learning aim a
 
4. pre production mv 2018
4. pre production mv 20184. pre production mv 2018
4. pre production mv 2018
 
Pp!!!!film and video editing techniques template 2014 v2
Pp!!!!film and video editing techniques template 2014 v2Pp!!!!film and video editing techniques template 2014 v2
Pp!!!!film and video editing techniques template 2014 v2
 
Evaluation task 4 - Editing
Evaluation task 4 - Editing Evaluation task 4 - Editing
Evaluation task 4 - Editing
 

More from Chris Wotton

Audience profile 3
Audience profile 3Audience profile 3
Audience profile 3Chris Wotton
 
Fur digipak in design 7
Fur digipak in design 7Fur digipak in design 7
Fur digipak in design 7Chris Wotton
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine coverChris Wotton
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine coverChris Wotton
 
Draft written content magazine
Draft written content magazineDraft written content magazine
Draft written content magazineChris Wotton
 
Mood board magazine advert
Mood board magazine advertMood board magazine advert
Mood board magazine advertChris Wotton
 
Audience feedback
Audience feedback Audience feedback
Audience feedback Chris Wotton
 
Composition research
Composition researchComposition research
Composition researchChris Wotton
 
Genre research - posters
Genre research - postersGenre research - posters
Genre research - postersChris Wotton
 
Elements task magazine advert
Elements task   magazine advertElements task   magazine advert
Elements task magazine advertChris Wotton
 
Production of digipak
Production of digipakProduction of digipak
Production of digipakChris Wotton
 
Draft written content
Draft written contentDraft written content
Draft written contentChris Wotton
 
Style file powerpoint
Style file powerpointStyle file powerpoint
Style file powerpointChris Wotton
 

More from Chris Wotton (20)

Audience profile 3
Audience profile 3Audience profile 3
Audience profile 3
 
Magazine cover 1
Magazine cover 1Magazine cover 1
Magazine cover 1
 
Fur digipak in design 7
Fur digipak in design 7Fur digipak in design 7
Fur digipak in design 7
 
Mood Board
Mood BoardMood Board
Mood Board
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine cover
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine cover
 
Draft written content magazine
Draft written content magazineDraft written content magazine
Draft written content magazine
 
Mood board magazine advert
Mood board magazine advertMood board magazine advert
Mood board magazine advert
 
Audience feedback
Audience feedback Audience feedback
Audience feedback
 
Composition research
Composition researchComposition research
Composition research
 
Genre research - posters
Genre research - postersGenre research - posters
Genre research - posters
 
Elements task magazine advert
Elements task   magazine advertElements task   magazine advert
Elements task magazine advert
 
Production of digipak
Production of digipakProduction of digipak
Production of digipak
 
Contact sheet
Contact sheetContact sheet
Contact sheet
 
Draft written content
Draft written contentDraft written content
Draft written content
 
Mood board
Mood boardMood board
Mood board
 
Style file powerpoint
Style file powerpointStyle file powerpoint
Style file powerpoint
 
Example digipak
Example digipakExample digipak
Example digipak
 

Recently uploaded

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 

Recently uploaded (20)

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 

Techniques i like

  • 2. Editing Beat Matched To Audio  Having the audio in time with the change in camera shots can dramatically increase viewer engagement as it increases the pace of editing and the film suddenly seems easier to consume as the video is now offered in bite size chunks that are a lot easier to consume than a shot with a much longer duration.  This technique is frequently used in action sequences. A favourite scene of mine in in Taken, where the father retaliates against the antagonists and he attacks them, the editing supports this scene as the cuts were precise and aggressive, which made the pace of the scene a lot faster and this in turn made the actor look a lot more skilled than he actually is, as the scenes can be cut in between and merged together using the music and exact video timing’s to make the transition seem natural to the audience.  I plan on using this technique in my own media production, so that the pace of editing increases, which should increase viewer engagement; however I will need a suitable scene to implement this technique otherwise key dialogue or actions could be mis-interpreted or lost.
  • 3. Un-digetic sound  Un-digetic sound is something I would like to implement into my own production for many different reasons I will state below.  The first reason for using un-digetic sound effects would be that audiences are not used to the sound as it is added in post production, which in turn increases viewer engagement as they want to know what Is happening.  The example below Is a scene from ‘Jaws’ and it shows the women getting attacked by the shark, and she is screaming; however there is also a cinematic boom in the background which is not heard in real life and is added for enhancing the scenes effect.  I will try and implement this kind of audio in my own thriller film, however I don’t want to over use the effect as this will not take the audience by surprise, and it will lower the overall effect of the audio added. An example of the sound I could add would be the voiceover as this wouldn’t be heard in real life, but it will have a huge effect on the audiences viewing our film.
  • 4. Manipulation of Focus  A camera work technique I personally like and would implement into my own production is the creative use of the focus of a camera. For instance as you can see below the actor is in focus in the foreground while the background is clearly there but not easily identifiable, this allows the audience to focus on the character whilst still getting a clear picture of the setting around them.  The movement of the focus can also move the viewers interest to either the foreground or background. So the camera operator can move the audiences point of interest without cutting to a different shot.
  • 5. Match cut  The match cut editing technique is something I like to use as it keep the audience engaged when the scene cannot be changed as the audience need to be focussed on a subject.  The match cut allows other camera angles to be used, which can build up a better connection with the audience.  Match cuts are defined as “Match cuts are any cuts that emphasizes spatio-temporal continuity and it is the basis for continuity editing. ... It is a cut within a scene that makes sense spatially. This can be between two different objects, two different spaces, or two different compositions in which an object in two shots graphically match. – (www.tubularinsights.com/match-cut)  The example below shows a camera shot side on of the flying bone, this is then replaced by a shot showing the same flying object but from a different angle. This makes it clear to the audience what is happening as the second match cut shows the same subject but from a different angle.