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Thriller Genre Market
Analysis - 2015
Michelle Grace
(source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-
genre-and-classification-2016-06-30.pdf)
‘Table 2 Films
released in
the UK and
Republic of
Ireland by
genre, 2015
(ranked by
average
widest point of
release)’
‘Table 1
Films
released
in the UK
and
Republic
of Ireland
by genre,
2015
(ranked
by gross
box
office)’
‘Table 5 UK independent films released in the UK
and Republic of Ireland by genre, 2015 (ranked by
gross box GENRE AND CLASSIFICATION office)’
(source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-
genre-and-classification-2016-06-30.pdf)
Table 1 Films released in the UK and Republic of
Ireland by genre, 2015 (ranked by gross box office)
(sources:
http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-genre-
and-classification-2016-06-30.pdf
http://www.boxofficemojo.com/movies/?id=taken3.htm)
(sources: http://www.newsmax.com/FastFeatures/modern-thriller-suspense-box-
office/2015/04/27/id/640727/
http://www.boxofficemojo.com/movies/?id=batman3.htm
https://www.rottentomatoes.com/m/the_dark_knight_rises/
http://www.imdb.com/title/tt1345836/)
(source:
http://www.bfi.org.uk/sites/bfi.org.uk/files/download
s/bfi-statistical-yearbook-audiences-2015-2016-08-
25.pdf)
‘Table 2 Films with a significant above-average
audience in the 15-24 age group, 2015 top 20 films
and top UK films’
‘Table 2 Films with a significant above-average
audience in the 15-24 age group, 2015 top 20 films and
top UK films’
(source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-
statistical-yearbook-audiences-2015-2016-08-25.pdf)
‘Table 11 Films with significant above-average DE audience
share, 2015 top 20 films and top UK films’
(source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-
audiences-2015-2016-08-25.pdf
http://www.marketresearchworld.net/content/view/2918/78/)
‘Table 9 Films with significant above-average C1
audience share, 2015 top 20 films and top UK
films’
(source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-
audiences-2015-2016-08-25.pdf
http://www.marketresearchworld.net/content/view/2918/78/)
(source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-
statistical-yearbook-audiences-2015-2016-08-25.pdf)
‘Table 7 Audience
gender split, 2015
top 20 films and
top UK films’
Summary
From this research, I have learnt that despite the thriller movies generating less
income in comparison to more widely-produced genres (i.e action), the audience
characteristics remain broad and varied. This is likely a result of the large
number of sub-genres (i.e psychological thriller/crime thriller), themes and
characters, with which different demographics will identify. In order to enable the
success of my film, I will therefore ensure that I am specifically targeting my
audience profile. This is due to the fact that audiences within the thriller genre
vary from film to film, and as a result are difficult to generalise. By targeting a
demographic, I will be able to tailor to their specific needs and thus generate as
much success as possible.

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Thriller genre market analysis 2015