Scott Walker - G321 Foundation Portfolio

1. 5.How did you
attract/address your
audience?
BY SCOTT WALKER

2. Generic Conventions
 I have used clothing such as Jordans, Adidas, Topman and Nike to
entice the reader by showing their favourite brands. The artists I
have used in my cover-lines are either existing artists whom the
audience will be familiar with or made up artists who’s names I have
created using a typical method of choosing their name for example
T.Y.B and K-Fizl.
 The background of the images used help the audience relate to the
Featured artist as he is in an urban and ‘grimey’ background , this is
a convention of the genre as quite often music videos and album
covers will feature this type of environment.

3. Appealing to a working
class
 The clothing I have chosen is not unachievable, they are items that
the audience can look to buy, therefore they aren’t frustrated by
the artist and don’t see him as being boastful and trying to be
better than his upbringing.
 As most of the artist come from humble beginnings, the readers can
use them as inspirations as they have been through similar situations
and have come out stronger and better for it.
 The language I have used is specifically targeted towards the
lower/working class. I tried to use language that the audience
would be used to, such as ‘beef’ and

4. The Colour Scheme
 I have kept a rather basic colour scheme as the genre isn’t very
over the top and outrageous it is usually low budget and sincere.
The genre has stayed relatively true to its origins with the goal of
making its own form of ‘mainstream’. This allows me the freedom to
use a wide rang e of colours, although I have tried to keep the
urban and grimey look for the contents and double page spread.
 I have tried to keep all of the fonts the same 2 colours, Red and
white. I have done this as I feel that if there are too many colours it
could come across as a music magazine

5. Annotated Images
I have used an Urban style
for my masthead so that I
feel that the audience I am
targeting will respond most
to this style, as something like
a graffiti masthead would
look too childish and they
would not want to read this
magazine.
I used a featured strip
for my magazine as
the reader I am
targeting will want to
know exactly what the
main features of the
magazine are and
don’t really want to
flick through each
individual page to
work out what articles
they want to read.