A2 Media Introduction - Branding

1. A2 - G324: Advanced Portfolio in Media
BRAND IDENTITY

2. Branding
 Product Identity and personality
 Can take many forms, including
 Name
 Sign
 Symbol
 Colour combination
 Slogan
 Imagery
 Comes from cattle branding
 Legally protected brand name - trademark ™

4. White Stripes –
Button to Button Video

6. Logo Evolution

7. How is Brand Identity created?
 Logo?
 Name
 Colour combination
 Text?
 Imagery?
 Sign
 Symbol
 Mood?
 Tone?

8. Branding - Music

9. Branding - Movies

10. Album Covers

12. Task
 Consider genre
 Find 2-5 album cover(s) for 3 different bands
 Find associated imagery (from videos, singles,
websites etc) from those albums. Can you identify
 Brand identity?
 Key Images?
 Key features?
 Complete task by end of next week
 I will be assessing your blogs informally during
weekend beginning 26th September