Stipple Revolutionizes Social Imagery


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Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including Facebook, Twitter, Pinterest and Google+. Stipple allows fans to hover over visual content and see related video, links, biographies, social accounts, purchase information, and more.

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Stipple Revolutionizes Social Imagery

  1. 1. Executive SummaryStipple builds additional layers of social ore-commerce content onto brands’ photosand animated gifs.These augmented images can be embeddedin a brand’s website or social platforms,including Facebook, Twitter, Pinterest andGoogle+.Stipple allows fans to hover over visualcontent and see related video, links,biographies, social accounts, purchaseinformation, and more.The tool provides immediate opportunitiesfor monetizing social assets and drivingaudiences to related brand content.
  2. 2. Justin Timberlake used Stipple to release his album art and track list across social networks Music dot links to audio preview and iTunes purchase pageImage expands toalbum track listing
  3. 3. Movie trailer for Silver Linings PlaybookLinks to actress’ bio,dress designer andPeople Magazinesocial accounts
  4. 4. 1. Upload or source photos from a URL, blog, social network or online store. This will be the base for the interactive image. Stipple supports Wordpress, Blogger, Tumblr, Facebook, Instagram, Flickr, and Etsy, among other platformss.
  5. 5. 2. Tag the image with interactive content, 3. Customize and tag theincluding videos, other images, product description of each stipple (dot).information, locations, music or othersocial profiles.
  6. 6. 4. Post the new content to a brand website, 5. Access analytics, including number ofFacebook, Twitter, Google+ or Pinterest people who viewed the image or hoveredpage. over the dots, click-throughs and other e- commerce and performance metrics.
  7. 7. Brands can experiment with tagging images with product information, locations, music, video or other external links. Some examples include:• An automotive manufacturer could highlight the unique features of a car, with dots linking to details or images that make its vehicle stand out.• A clothing retailer could bring its look book images to life with video of each item, sizing information, and links to purchase through the e-commerce site or at specific locations nearby.• An entertainment network or studio could encourage online streaming of full episodes or films, while cross-promoting series and brand social handles, the soundtrack, and key talent.