Framwellgate School Durham - AS media lesson 1 - intro -2014

1. Mr Earl
AS MEDIA STUDIES

2. Preparing
Minds

3. Learning Intentions
 To understand how AS Media is structured
 To understand requirements of practical
coursework element of Media Studies
 To apply understanding to analysis of media
texts

4. Success Criteria
 I will be clear about course content
 I will offer some contribution to tasks set
 I will probably contribute in reasonable detail
offer considered responses
 I may respond in detail and lead discussion/
analysis activities

5. So...
 What are “the media”?
 Why study them?

6. The Course
 Foundation Portfolio (50%)
 Preliminary exercise (30s-1 min)
 Titles/ Opening of new fiction film (2 mins max)
 Research, planning and evaluation
 Key Media Concepts (50%)
 Textual Analysis and Representation (TV Drama)
 Institutions and Audiences (Film Industry)
 Ms King

7. The Expectations
 100% attendance and punctuality
 2/3 60 min weekly tasks, practical and written
 Complete all work to highest standards
 Meet all deadlines
 Prepare for lessons
 Maintain your blog
 Meet targets
 Fulfil/ transcend expectations
 Contribute to lessons – work hard, share ideas
 Behave professionally
 Go the extra mile...

8. Analysis Task
 How does this opening grab audience
attention?
 Music and sound effects
 Dialogue
 Mood and tone
 Editing
 Camerawork

9. Film intro (Trainspotting)
Music/ effects | Dialogue | Mood/ tone | Editing | Camera

10. Analysis Task
 How did this opening grab audience
attention?
 Music and sound effects
 Dialogue
 Mood and tone
 Editing
 Camerawork

11. Assessment Objectives
AO1 Demonstrate knowledge and
understanding of media concepts,
contexts and critical debates, using
terminology appropriately and with
accurate and coherent written
expression [exam only]
Weight 30%

12. Assessment Objectives
AO2 Apply knowledge and understanding
to show how meanings are created
when analysing media products and
evaluating your own practical work.
Weight 30% [10% of Unit 2]

13. Assessment Objectives
AO3 Demonstrate the ability to plan and
construct media products using
appropriate technical and creative
skills.
Weight 30% [30% of Unit 2]

14. Assessment Objectives
AO4 Demonstrate the ability to undertake
and apply appropriate research
Weight 10% [10% of Unit 2]

15. AO Weightings
% of AS GCE Total
AO1 AO2 AO3 AO4
G321 Foundation Portfolio
in Media
0 10 30 10 50
G322 Key Media Concepts
(TV Drama)
30 20 0 0 50
• Consider Performance Descriptors
• Explain how these might be
demonstrated in G321

16. Task – Opening a film
 What is the best film opening you have ever
seen?
 Why?

17. Plenary
 What does AS Media involve?
 How will we succeed?
 What will you need to do?
 What will you need to know?