2. How did you attract/address you
audience?
I attracted the target audience through viral adds and campaigns on social networking websites such as Facebook
and twitter.
I also attracted my target audience through the use of ‘We Media’ because this would create a customer relationship
between the target audience and the product. Media institutions such as SkyNews use ‘We Media’ which allows their
audiences to become apart of the way issues are handled, as well as the audience sharing their own opinion. I
attracted the target audience in this way through the contents page. At the bottom of the contents page is contact
details that the readers of the magazine can look at in order to access the product or those who create it.
Furthermore, the target audience of my product will become involved in the of We Media through the contact
information shown at the bottom of the contents page which involves, the institutions ‘JAZZMINS’:
• web address ( the audience can access information about the product online
•Head office number (the readers can the head office to make enquiries about the content that has been shown in
the magazine)
•Address of head office – (readers can contact the head office through letters or visit the head office themselves and
make any enquiries about the product)
An institution that uses ‘We
Media’
3. Viral Campaigns
I will be using Viral campaigns like this to bring
attraction the.product
4. Attracting the audience through Image
Another way in which I attracted the target
audience was through Items of clothing worn by
the musicians. This type of unconventional style
for young women attracted my target audience
because is represented young women in a
sophisticated and mature way. This type of
representation differed from many music
magazine targeted at young people such as:
Rock, Pop, Indie, Hip Hop , RnB etc.
