Evaluation Question 1 In what ways does your media product use,develop or challenge forms and conventions of real media products? (poster )
The posterFor my poster, I challenged conventions of a poster to an extent as I did not include anyimages of the actors of the film onto the poster. This is because in the review of my doublepage spread I pointed out the emergence of new actors, therefore only mentioning thename of actors would maintain a consistency. However the placement of the actors nameswas conventional to many other Hollywood feature films to add a sophistication to theproduct. The style font that was used was ‘Bernard MT Condensed’ because this style of fontwas youthful and linked to the target audience. From the real media texts that I had studiedI noticed that the background image of the product was strongly linked to the genre of thefilm. As the film was horror I created a dark eerie background by merging the title of the film‘The Lying Game’ with edited smoke.I also challenged conventions of some of the real media texts in which I had researched.I challenged conventions by using the title of the product ‘The Lying Game’ as an enigmacode for the genre of the film rather than using an image from the film to illustrate whatkind of genre it was to be. Also the colour scheme helped in trying to emphasise the genrefor the target audience, as I used predominantly a black and dirty brown. Also the placementof the title in the dark background surrounded by the animated smoke suited the genre andworked well on the poster because it brought out a sinister element of the film.Furthermore, I wanted the title and animated smoke to stand as my unique selling point as Iwanted to draw the audience into the product by being subversive in the presentation of theproduct.Initially I wanted to place an image taken from one of the scenes in the short film, however Icame to a conclusion that playing around with the conventions would be more engaging forthe audience, as they would need to form a trust with product.I also developed the conventions of the credit codes in many real media texts as the textswere not closely placed against each other, I thought separating the credits would make iteasier for my target audience to read. Furthermore, the addition of the age rating 12 andplacing of credit codes in a particular format created the idea the product would be tailoredtowards this specific target audience.
Challenging conventions:When looking at a variety of real media text, I noticed that the tagline wasalways linked to the content of the film or what was to happen. However, inthe creation of my own product (poster) I wanted to create a tagline thatrelated to film as well as the title of the film. The tagline: ‘How well can youplay?’ was linked to the title as it had connotations of a ‘Game’. Furthermore,using the tagline acted like a pun and as it was short and concise it would besomething that audience would remember. Also the language used in thetagline suggested direct communication with the target audience as theywhere being ‘addressed’ as an opposed to the tagline having a central focuson the main character of a film, such as the film ‘Orphan’ (2009) which read‘There’s something wrong with Esther’.The use of the background image, alongside the tagline created for the audiencethat they where being invited to ‘play’ the game, which explicitly meant to watchthe film. I thought this would effective as there was something sinister about theposter but also attractive, which is essentially the horror genre as it the fear ofthe unknown for the audience that also adds to the excitement and thrill ofwatching a film from that genre.I also developed conventions of a film poster with the placement of a URL link forwhere information about the film can be found out. The website would beinformative of the:•Cast•Crew•Characters•Actors•Locations•Influences•Reviews from film critics•What cinemas the film could be viewed•The synopsis of the film.Adding the website to poster would be informative of the details of the film, suchas more information about the production team. I added this because there wasno main image of characters in the film therefore adding the URL link would givethe audience a greater insight into the film.
Developing & Challenging Conventions‘The Lying Game’ poster ‘Inception’ (2010) I challenged the forms and conventions of real media texts in the creation of my media product. I did this making the names of the actors all in one size as I wanted there to be more of a focus on the image of the title itself. Furthermore, the URL link on the poster would give audiences a chance to find out more about the product. However , I placed the main actors name as the first name, which highlighted he would be the protagonist. In the poster of the real media text ‘Inception’ the main actors name ‘Leonardo Dicaprio’ is placed on top of the other actors, which immediately creates a hierarchy and identifies to the audience, which actors and actresses will be the most dominant in the film.
I wanted my taglineto have a directcommunication withmy target audience,as opposed to hintingthe narrative of thefilm, which ishighlighted on theposter of inception:‘The Dream is real’.