1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.3.1 Promotion A
Student Book
pp 196–203
Promoting your festival
The success of your festival will depend on your managing to attract an audience for the
various events being staged.
Finding your target audience
Consider your programme of events one by one.
Write a brief description of each event and identify the possible target audience(s) for
each.
Name of festival
Central Fest
Description of event Target audience
Giving out leaflets to primary schools. The targets audience are for the parents with
Standing outside the primary schools their kids.
and giving out leaflets to the parent
coming to pick up their child.
Making a Facebook page about the The targeted audience would be teenagers who
festival. This would allow people to go to the school or are friend to us.
either say if they are attending or not.
Giving out leaflets on the street. Giving The targeted audience are everyone and anyone.
out leaflets to those who are passing
by that we think would be interested or
suitable for the festival.
Announcement. This is a speaker The targeted audience are for students who
around the school premises that gives attend the school and teachers.
out information’s to student and
teachers.
Going to idea store and leaving out The targeted audience are for everyone.
some flyers for.
Sticking up posters around the school The targeted audience are student who attend the
premises and outside. school and people who pass by the school.
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