Digital marketing

1. DIGITAL MARKETING
A.SIDHARTHA
(22P61A1205)
IT-A

2. WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or
services using digital technologies on the internet,
through mobile phone Apps, display advertising,
and any other digital mediums.

3. OBJECTIVES OF DIGITAL MARKETING
 Increase direct sales
 Improve conversion rate
 Percentage of return visitors
 Organic traffic volume
 Reduce bounce rate

4. Advantages of Digital Marketing
■ Global reach
■ Lowers cost
■ Measurable results
■ Personalisation
■ Openness
■ Social currency
■ Improved conversion rates

5. Disadvantages of Digital Marketing
■ Skills and Training
■ Time consuming
■ High competition
■ Complaints and Feedback
■ Security and privacy issues

6. Traditional VS Digital Marketing
TRADITIONAL MARKETING
 Limited Audience
 Global Marketing
 Non-versatile
 Delayed communication
DIGITAL MARKETING
 Read out to maximum people
 Targeted or client specific marketing
 Versatile
 Immediate communication

7. QUERIES

8. THANK YOU