8. What is Digital Marketing
Digital marketing is marketing that makes use of electronic
devices (computers) such as personal computers, smartphones,
cellphones, tablets & game consoles to engage with
stakeholders.
Digital Marketing is the use of digital channels to promote or
market products and services to consumers and businesses.
Digital marketing applies technologies/platforms - websites, e-
mail, apps & social networks.
Digital Marketing can be through internet channels like Social
Media, E-mails ads, Banner ads, etc.
9. Digital Marketing is promotion of
Products/Brands via one or more forms of
electronic media
29. Why Digital Marketing Is Important
Access to information any time & any place
Source of entertainment, news, shopping & social interaction
Communications - Personalized, relevant
Consumers are no longer influenced by what you say about your brand
Anticipated needs & preferences
30. Digital marketing is not about understanding
technology, but rather understanding people
Understanding people is the real key to
unlocking the potential of Digital Marketing
35. Brands need to focus on being
Useful than on being interesting
36. Digital Marketing Tools
Digital marketing channels & methods – Marketers can Analyze marketing campaigns
What is working and what isn’t in real time
37. By using digital marketing channels &
methods - Marketers can Analyze
marketing campaigns
What is working and what isn’t in real time
38. World of Digital Media is changing
@ Phenomenal Pace
Constantly evolving technologies & way people are using them are
Transforming
How we access information
How we interact & communicate with one another on a global scale
Changing the way we choose & buy our products
41. What makes a Good Digital Marketer?
Vijay Tandon on Digital Marketing @ UBS
42. Qualities of a good Digital Marketer
Get hands-on
Marketing experience
Know the Lingo
Nurture Your Personal
Online Presence
Let Curiosity &
Passion Drive You
43. An Ideal Digital Marketer
Comfortable With
Technology
Collecting/ Analyzing Data &
Converting It Into Actionable
Knowledge
Adaptability
Creative ThinkingIntellectual
Curiosity
Thirst for
Knowledge
3
4
26
5
17
Business
Acumen
44. The Digital Marketer
Top 5 Media Questions Marketers
want answered
How to engage the target
audience
How to measure ROI
Best Social Management tools
How to create Social strategy
45. Challenges – Digital Marketers
Big data
Intensifying
competition
Proliferation
of digital
channels
46. 3 Keys to Digital Marketing Success
Manage complex customer relationships across a variety of channels
Respond to and initiate dynamic customer interactions
Extract value from big data to make better decisions faster