Traditional marketing refers to non-digital marketing like print, broadcast, direct mail, and billboards, while digital marketing uses online technologies. Both have advantages and disadvantages. Traditional marketing is effective for reaching large local audiences but is more expensive and less customizable than digital marketing, which offers global reach, effective targeting, and lower costs but requires digital skills. The best approach combines both based on the target audience's preferences for traditional or digital media.

1. Traditional Marketing
VS
Digital Marketing
– Yash Shekar
AIML

2. Traditional Marketing
VS
Digital Marketing
- A Debate
What is Marketing? Which is better?

3. What Is Marketing?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or
service
Marketing includes
● Advertising
● Selling
● delivering products to consumers or other businesses
● Some marketing is done by affiliates on behalf of a company.

4. Marketing Classification
Marketing can be classified into 2 major classification namely :
● Traditional marketing
● Digital Marketing

5. Traditional Marketing
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast,
direct mail, phone, and outdoor advertising like billboards

6. Advantages of Traditional Marketing
traditional marketing is effective in boosting your brand.
In addition, traditional marketing presents opportunities to reach a
large audience in ways that digital marketing cannot
● You Can Connect With Your Local
Audience
● Promotional Materials Are Sustainable
● Hard Copy Marketing Materials Can Be
Easier To Process

7. Disadvantages of Traditional marketing
Traditional marketing has been getting success in the
past, there are some disadvantages of traditional
marketing too due to the increasing use of the internet
in recent years.
These days it’s not often we get excited
about traditional marketing methods
● Lack of time to update message
● Expensive compared to online
marketing
● Customized Marketing not possible

8. Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies
such as desktop computers, mobile phones and other digital media and platforms to promote products and
services

9. —Bill Gates
“The Internet is becoming
the time square for the
global village of tomorrow
”

10. Advantages of Digital
Marketing
Unlike traditional methods, digital marketing helps you reach a
larger audience and target prospects who are most likely to buy
your products and services.
Additionally, it is more cost-effective than traditional marketing.
● Global Reach
● Multiple Strategies
● Effective Targeting
● Easy to Learn

11. Disadvantages of Digital Marketing
Before you start working on the digital marketing area, you should know
and be well aware of its limitations also.
● Skills and training
● Time consuming
● Security and privacy
issues

12. Traditional Marketing or Digital Marketing
Can They Work Together?
So, what’s our verdict – digital marketing or traditional marketing?
It all boils down to who your target audience is.
Your audience could also enjoy a mix of both strategies.
Understand their preferences, likes, dislikes, buying patterns, etc.
Once you have identified what kind of data they consume the most, then start strategizing accordingly.

13. Conclusion
To determine whether you should focus
on digital or traditional marketing, you
should research your audience in depth.
Audience
is
the
KING

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