Traditional marketing
•Download as PPTX, PDF•
1 like•1,694 views
This document compares traditional marketing, which uses established offline methods like print, TV, radio and billboards, to digital marketing, which uses online channels and focuses on creating brand awareness, consideration, purchase and loyalty through the internet and mobile devices. Traditional marketing has higher costs and lower returns on investment than digital marketing, which can more cost-effectively reach larger audiences, track performance, and dynamically target messages.
Report
Share
Report
Share
Recommended
introduction to internet marketing
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
E - Marketing
E-marketing involves promoting and selling products through digital technologies like the internet, email, and mobile phones. It includes activities like internet marketing, digital marketing, search engine marketing, email marketing, viral marketing, e-branding, e-advertising, and online marketing. E-payment systems allow customers to make purchases electronically using methods such as credit cards, debit cards, and smart cards. Security threats to e-marketing include viruses, worms, phishing, and pharming, but these can be addressed using tools like anti-virus software, firewalls, and encryption.
Traditional Marketing vs Digital Marketing
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
Internet Marketing Presentation
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Online Advertising
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Digital marketing
This is a small presentation about the basics of digital marketing. though the topic is wide, but these are the basics of digital marketing.
Emarketing ppt
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
Chapter 1 introduction to marketing present
This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
Recommended
introduction to internet marketing
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
E - Marketing
E-marketing involves promoting and selling products through digital technologies like the internet, email, and mobile phones. It includes activities like internet marketing, digital marketing, search engine marketing, email marketing, viral marketing, e-branding, e-advertising, and online marketing. E-payment systems allow customers to make purchases electronically using methods such as credit cards, debit cards, and smart cards. Security threats to e-marketing include viruses, worms, phishing, and pharming, but these can be addressed using tools like anti-virus software, firewalls, and encryption.
Traditional Marketing vs Digital Marketing
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
Internet Marketing Presentation
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Online Advertising
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Digital marketing
This is a small presentation about the basics of digital marketing. though the topic is wide, but these are the basics of digital marketing.
Emarketing ppt
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
Chapter 1 introduction to marketing present
This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
Pricing
Price is the amount charged for a product or service. Pricing is affected by internal factors like marketing objectives and costs, and external factors like demand, competition, and economic conditions. Internally, companies must consider objectives like profit, market share, or quality leadership to determine price. Costs like materials and overhead also influence pricing. Externally, companies analyze demand curves, competitor pricing, and macroeconomic trends to set competitive prices. The type of market structure, from perfect competition to monopoly, also impacts pricing power.
Traditional marketing vs e-marketing..
This ppt contain the comparison b/w traditional marketing and electronic marketing.
types of traditional marketing & also e-marketing, it`s advantage and disadvantage..... etc.
go through the slides and clear ur doubts.
If any error or mistake found in this ppt kindly give me feed back.
ID- jackherousa@gmail.com
Amit Ranjan.
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
E marketing
E-marketing involves using digital technologies like websites, email, and social media to promote products and services to customers. It allows companies to reach a global audience cost-effectively and get feedback in real-time. Common forms of e-marketing include search engine marketing, email marketing, affiliate marketing, banner ads, and social media marketing. While e-marketing provides opportunities for low-cost global outreach, it also faces challenges like security, technical limitations, lack of trust, and worldwide competition.
Importance of marketing
This document provides an overview of core marketing concepts. It defines marketing as identifying and meeting human needs profitably. The scope of marketing involves understanding customers, competitors, markets, and the marketing environment. Key concepts discussed include needs and wants, market segmentation and targeting, products and brands, delivering value and customer satisfaction, marketing channels, and competition. The document emphasizes that marketing involves all business functions and is critical for financial success. It also notes the importance of understanding changing customer and environmental factors.
Marketing Positioning Strategies
This document discusses different positioning strategies for products. It outlines 7 main strategies: 1) By product attributes and benefits, 2) By price and quality, 3) By use and application, 4) By product class, 5) By product user, 6) By competitor, 7) By cultural symbols. For each strategy, it provides examples of products that have used that particular strategy to differentiate themselves in the market and compete with other similar products or competitors.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Branding ppt
This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
E tailing
This document defines e-tailing as using the internet to sell retail goods online. It discusses major e-tailers, sectors that use e-tailing like electronics and travel, and types of e-tailers like pure play and bricks and clicks. It also covers triggers of e-tailing like convenience and discounts, barriers like not seeing products in person, and growth of e-tailing in India. Facts provided show online shopping in India is growing over 30% annually and is the 10th most popular online activity. The conclusion states e-tailing provides huge opportunities for both marketers and consumers.
Marketing concepts
The document discusses marketing concepts and the marketing mix. It defines marketing concepts as the philosophies adopted by companies to market their products. It then outlines traditional concepts like the exchange concept versus modern concepts like the marketing concept. The marketing mix is introduced as the combination of product, price, place, and promotion strategies used to satisfy the target market. The roles of each element are defined, along with other factors like packaging, people, and politics. The document provides details on how the marketing mix elements can be blended to meet customer needs.
Digital marketing ppt
Marketing creates and delivers value for customers through communication and relationships. Digital marketing uses electronic devices like computers and phones to engage stakeholders through tactics like social media, email, mobile apps, and e-commerce websites. An effective website balances business goals with customer needs through a process of planning, design, development, testing, and deployment.
Information technology in marketing
The document discusses various aspects of internet marketing and digital marketing. It defines internet marketing as advertising, promotion or marketing tactics used online including websites, email marketing, and social media. It outlines the goals of internet marketing as communicating a company's message, conducting market research, and selling goods/services online. It also discusses benefits like affordability, global reach, and ability to target specific audiences. It provides examples of internet marketing strategies and discusses neuromarketing and mobile marketing trends. Finally, it briefly touches on electronic customer relationship management (E-CRM) and some challenges for digital marketing.
Introduction to Digital Marketing
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
The Marketing Process
The document discusses the marketing process and provides details on Nestle Pakistan. It defines marketing and outlines the key steps in the marketing process - situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It then provides an overview of Nestle Pakistan, including its vision, mission, products, competitors, and SWOT analysis. In its analysis, it notes that while Nestle Pakistan's sales are increasing, some areas need strategic improvements to further boost sales. It recommends Nestle increase profitability by being more proactive and expanding its outlets in Pakistan.
Marketing & 7 p's
This document provides information about marketing. It defines marketing as identifying, satisfying, and retaining customers profitably. It discusses the marketing mix, also known as the 4Ps - product, price, place, promotion. It expands on this to the 7Ps by including people, processes, and physical evidence. Different types of marketing are described such as mass marketing, direct marketing, and internet marketing. Price is discussed as an important element of the marketing mix that generates revenue. Different pricing strategies like price skimming, penetration pricing, and psychological pricing are also summarized.
Market Positioning
The document discusses market positioning in marketing. It defines positioning as creating a distinct image for a brand or product in customers' minds compared to competitors. There are three types of positioning: functional based on benefits, symbolic based on brand image/identity, and experiential based on customer experiences. Key elements of a positioning strategy include product features, benefits, use categories, occasions, and competitive comparisons. Common pitfalls are under positioning with insufficient information, over positioning with a narrow image, confused positioning from frequent changes, and doubtful positioning if claims don't match price or features. Benefits of effective positioning include a strong competitive position, improved sales by defining the target market, and more effective marketing decisions and customer connections.
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning; Building the Right Relationships with the Right Customers
Mordern marketing concept
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
E Marketing
This document provides an overview of e-marketing. It discusses what e-marketing is, how it benefits from low distribution costs and a global audience. Methods include search engine marketing, display ads, email marketing and affiliate marketing. Strategies involve search engine optimization, social media, and email marketing. Challenges to e-marketing for Indians include low computer and internet penetration as well as issues like credit cards, cybersecurity, and legal jurisdiction. The document also compares e-business to e-commerce and outlines the uses, mix and benefits of internet marketing.
Digital Marketing Vs. Traditional Marketing.pdf
At Web Idea Solution (WIS), the focus is on the dichotomy of Digital Marketing vs. Traditional Marketing. Delve into insightful comparisons, strategies, and trends, empowering users to navigate the dynamic landscape of modern advertising. Explore the advantages and disadvantages of both approaches, aiding businesses and individuals in making informed marketing decisions in today's digital age.
Visit: https://webideasole.com/digital-marketing-services/
Digital marketing in modern world
Our PPT shows the need of digital marketing in modern world and how it ease out the new upgraded task for us .Digital learning point provides quality education and course of digital marketing. Digital marketing is a must for any business in current modern word to enhance the performance of business as it advertise your business on social media platform.
More Related Content
What's hot
Pricing
Price is the amount charged for a product or service. Pricing is affected by internal factors like marketing objectives and costs, and external factors like demand, competition, and economic conditions. Internally, companies must consider objectives like profit, market share, or quality leadership to determine price. Costs like materials and overhead also influence pricing. Externally, companies analyze demand curves, competitor pricing, and macroeconomic trends to set competitive prices. The type of market structure, from perfect competition to monopoly, also impacts pricing power.
Traditional marketing vs e-marketing..
This ppt contain the comparison b/w traditional marketing and electronic marketing.
types of traditional marketing & also e-marketing, it`s advantage and disadvantage..... etc.
go through the slides and clear ur doubts.
If any error or mistake found in this ppt kindly give me feed back.
ID- jackherousa@gmail.com
Amit Ranjan.
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
E marketing
E-marketing involves using digital technologies like websites, email, and social media to promote products and services to customers. It allows companies to reach a global audience cost-effectively and get feedback in real-time. Common forms of e-marketing include search engine marketing, email marketing, affiliate marketing, banner ads, and social media marketing. While e-marketing provides opportunities for low-cost global outreach, it also faces challenges like security, technical limitations, lack of trust, and worldwide competition.
Importance of marketing
This document provides an overview of core marketing concepts. It defines marketing as identifying and meeting human needs profitably. The scope of marketing involves understanding customers, competitors, markets, and the marketing environment. Key concepts discussed include needs and wants, market segmentation and targeting, products and brands, delivering value and customer satisfaction, marketing channels, and competition. The document emphasizes that marketing involves all business functions and is critical for financial success. It also notes the importance of understanding changing customer and environmental factors.
Marketing Positioning Strategies
This document discusses different positioning strategies for products. It outlines 7 main strategies: 1) By product attributes and benefits, 2) By price and quality, 3) By use and application, 4) By product class, 5) By product user, 6) By competitor, 7) By cultural symbols. For each strategy, it provides examples of products that have used that particular strategy to differentiate themselves in the market and compete with other similar products or competitors.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Branding ppt
This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
E tailing
This document defines e-tailing as using the internet to sell retail goods online. It discusses major e-tailers, sectors that use e-tailing like electronics and travel, and types of e-tailers like pure play and bricks and clicks. It also covers triggers of e-tailing like convenience and discounts, barriers like not seeing products in person, and growth of e-tailing in India. Facts provided show online shopping in India is growing over 30% annually and is the 10th most popular online activity. The conclusion states e-tailing provides huge opportunities for both marketers and consumers.
Marketing concepts
The document discusses marketing concepts and the marketing mix. It defines marketing concepts as the philosophies adopted by companies to market their products. It then outlines traditional concepts like the exchange concept versus modern concepts like the marketing concept. The marketing mix is introduced as the combination of product, price, place, and promotion strategies used to satisfy the target market. The roles of each element are defined, along with other factors like packaging, people, and politics. The document provides details on how the marketing mix elements can be blended to meet customer needs.
Digital marketing ppt
Marketing creates and delivers value for customers through communication and relationships. Digital marketing uses electronic devices like computers and phones to engage stakeholders through tactics like social media, email, mobile apps, and e-commerce websites. An effective website balances business goals with customer needs through a process of planning, design, development, testing, and deployment.
Information technology in marketing
The document discusses various aspects of internet marketing and digital marketing. It defines internet marketing as advertising, promotion or marketing tactics used online including websites, email marketing, and social media. It outlines the goals of internet marketing as communicating a company's message, conducting market research, and selling goods/services online. It also discusses benefits like affordability, global reach, and ability to target specific audiences. It provides examples of internet marketing strategies and discusses neuromarketing and mobile marketing trends. Finally, it briefly touches on electronic customer relationship management (E-CRM) and some challenges for digital marketing.
Introduction to Digital Marketing
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
The Marketing Process
The document discusses the marketing process and provides details on Nestle Pakistan. It defines marketing and outlines the key steps in the marketing process - situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It then provides an overview of Nestle Pakistan, including its vision, mission, products, competitors, and SWOT analysis. In its analysis, it notes that while Nestle Pakistan's sales are increasing, some areas need strategic improvements to further boost sales. It recommends Nestle increase profitability by being more proactive and expanding its outlets in Pakistan.
Marketing & 7 p's
This document provides information about marketing. It defines marketing as identifying, satisfying, and retaining customers profitably. It discusses the marketing mix, also known as the 4Ps - product, price, place, promotion. It expands on this to the 7Ps by including people, processes, and physical evidence. Different types of marketing are described such as mass marketing, direct marketing, and internet marketing. Price is discussed as an important element of the marketing mix that generates revenue. Different pricing strategies like price skimming, penetration pricing, and psychological pricing are also summarized.
Market Positioning
The document discusses market positioning in marketing. It defines positioning as creating a distinct image for a brand or product in customers' minds compared to competitors. There are three types of positioning: functional based on benefits, symbolic based on brand image/identity, and experiential based on customer experiences. Key elements of a positioning strategy include product features, benefits, use categories, occasions, and competitive comparisons. Common pitfalls are under positioning with insufficient information, over positioning with a narrow image, confused positioning from frequent changes, and doubtful positioning if claims don't match price or features. Benefits of effective positioning include a strong competitive position, improved sales by defining the target market, and more effective marketing decisions and customer connections.
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning; Building the Right Relationships with the Right Customers
Mordern marketing concept
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
E Marketing
This document provides an overview of e-marketing. It discusses what e-marketing is, how it benefits from low distribution costs and a global audience. Methods include search engine marketing, display ads, email marketing and affiliate marketing. Strategies involve search engine optimization, social media, and email marketing. Challenges to e-marketing for Indians include low computer and internet penetration as well as issues like credit cards, cybersecurity, and legal jurisdiction. The document also compares e-business to e-commerce and outlines the uses, mix and benefits of internet marketing.
What's hot (20)
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Similar to Traditional marketing
Digital Marketing Vs. Traditional Marketing.pdf
At Web Idea Solution (WIS), the focus is on the dichotomy of Digital Marketing vs. Traditional Marketing. Delve into insightful comparisons, strategies, and trends, empowering users to navigate the dynamic landscape of modern advertising. Explore the advantages and disadvantages of both approaches, aiding businesses and individuals in making informed marketing decisions in today's digital age.
Visit: https://webideasole.com/digital-marketing-services/
Digital marketing in modern world
Our PPT shows the need of digital marketing in modern world and how it ease out the new upgraded task for us .Digital learning point provides quality education and course of digital marketing. Digital marketing is a must for any business in current modern word to enhance the performance of business as it advertise your business on social media platform.
Digital Marketing Ppt.pptx
Digital marketing refers to promoting products and services using digital channels like websites, social media, and paid search. It allows businesses to reach a global audience at any time in a cost-effective way. Some key benefits of digital marketing include increased reach, 24/7 availability, flexibility to adapt campaigns, and lower costs compared to traditional methods like TV, radio, and print. Digital marketing tools include SEO, social media marketing, and content marketing to engage customers and drive traffic. Online marketing also provides higher ROI by targeting the most interested audiences.
Digital Marketing - A Complete Guide for Beginners
This guide from Banyanbrain will help you understand the meaning, reasons to choose digital marketing, comparison between traditional and digital marketing & components of digital marketing. At the end of it you will understand the scope and future of digital marketing for your business in the coming years.
WHAT IS DIGITAL MARKETING.pdf
Any marketing that uses electronic devices and can be used by marketing specialist to convey promotional messaging and measures its impact through your customer journey.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It is more affordable than traditional offline marketing as digital campaigns can reach wider audiences at a fraction of the cost of other methods. Some key advantages include using content to connect with consumers online, tracking customers throughout their journey, optimizing for conversion, connecting with mobile users, and realizing higher returns on investment by easily analyzing and adapting strategies. Common forms of digital marketing are search engine optimization, pay-per-click advertising, social media marketing, content marketing, and influencer marketing.
E-Learing.pdf
Digital marketing refers to promoting products or services using digital channels like websites, search engines, social media, email and mobile apps. It allows for precise targeting of audiences and personalized experiences. Digital marketing is often more cost-effective than traditional marketing and provides robust analytics for measuring campaign performance in real-time. Traditional marketing uses offline channels like print, TV, radio, direct mail and events to reach a broader audience. While digital marketing has advantages, traditional marketing still plays a role for some industries and audiences. The document provides an overview of digital and traditional marketing strategies.
Traditional Marketing vs Digital Marketing
Every aspect of this developed world is constantly changing, even many Traditional Marketing strategies or styles are being replaced with Digital Marketing.
Advantages of doing Digital Marketing over offline marketing.pdf
The document discusses the advantages of digital marketing compared to offline marketing. Some key advantages of digital marketing mentioned are its ability to target specific audiences more effectively through platforms like social media, its cost-effectiveness compared to traditional methods, and its measurability through analytics. Offline marketing is noted to provide tangible experiences and access to established audiences but is generally more expensive and difficult to track results. The document recommends businesses integrate digital marketing strategies like social media, targeted ads, and analytics to maximize marketing efforts.
Digital marketing vs traditional marketing
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
Traditional VS Digital Marketing.pdf
Traditional marketing methods include direct mail, television/radio ads, newspaper/magazine ads, billboards, phone calls and texts that have been used for decades but are less effective now. They can reach older audiences well and build local audiences but are expensive with no way to track results.
Digital marketing uses internet/smartphones and includes websites, email, social media, ads and SEO. It has high engagement, low costs, global reach, and instant data on audiences. While some users block ads, digital marketing requires constant evaluation as trends change rapidly.
Overall, digital marketing is more effective with its ability to customize, track engagement and results, reach global audiences cost effectively and allow two-way communication,
Digitellbots.pdf
This document discusses the importance of digital marketing in the digital era. It defines digital marketing as promoting products or services using online channels like websites, social media, and search engines. It then outlines the evolution from traditional to digital marketing, noting catalysts like growth of the internet and mobile devices. Key benefits of digital marketing are its increased reach to a global audience, enhanced targeting capabilities, and cost-effectiveness which allows for better return on investment. The document concludes by listing key components of digital marketing including search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, and pay-per-click (PPC) advertising.
Introduction to Digital Marketing Basics
Basic introduction given regarding Digital marketing and difference of tradional marketing and digital marketing
Advantages of Digital Marketing | What is Online Marketing
Explore the Advantages of Digital Marketing and Unveil the Essence of Online Marketing in Today's Business Landscape.
Digital Marketing
As an a student this is a learning blog of digital marketing .
Now, there is a lot of demands in digital marketing.
In this website i publish , why digital marketing is important
Ebook
This document discusses digital marketing. It defines digital marketing as making people aware of a brand, product, or service to promote purchasing and loyalty through internet services. The key aspects covered include digital marketing channels like websites and social media, objectives like engaging audiences and return on investment, and the 5 D's of digital marketing - digital devices, platforms, media, data, and technology. It explains why digital marketing is important for businesses, especially small businesses, as it allows cost-effective wide reach and higher conversions than traditional marketing. Survival of businesses will depend on adapting to the digital world.
DIGITAL MARKETING with gulitech, you can make future with gulitech
Gulitech Digital Marketing Platform and Institute: Empowering Tomorrow's Digital Leaders
Gulitech emerges as a beacon of innovation and excellence in the realm of digital marketing education and solutions. Functioning both as a robust digital marketing platform and a pioneering institute, Gulitech is dedicated to nurturing the next generation of digital leaders while providing cutting-edge solutions to businesses navigating the complexities of the digital landscape.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
EMINENT SOFT TECHNOLOGIES
Are you looking for a reliable Best website development company in kochi? Look no further! Our cutting-edge web design solutions cater to businesses of all sizes, helping them establish a strong online presence. With a team of talented designers and developers, we specialize in creating visually stunning websites that are both functional and user-friendly. From responsive designs to seamless navigation, we prioritize the user experience while incorporating the latest trends and technologies. Our passion for creativity and attention to detail ensure that your website stands out from the competition. Trust us to transform your vision into a captivating online reality. Contact us today for a personalized web design experience.
Digital Marketing Overview
A brief description of the fundamentals of Digital Marketing and its various aspects. Includes crisp material on marketing approaches and other pictorial descriptions.
Similar to Traditional marketing (20)
Digital Marketing - A Complete Guide for Beginners
Digital Marketing - A Complete Guide for Beginners
Advantages of doing Digital Marketing over offline marketing.pdf
Advantages of doing Digital Marketing over offline marketing.pdf
Advantages of Digital Marketing | What is Online Marketing
Advantages of Digital Marketing | What is Online Marketing
DIGITAL MARKETING with gulitech, you can make future with gulitech
DIGITAL MARKETING with gulitech, you can make future with gulitech
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Recently uploaded
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcRecently uploaded (20)
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Traditional marketing
- 2. Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.
- 3. METHODS OF TRADITIONAL MARKETING CAN INCLUDE PRINT ADVERTISEMENTS, BILLBOARDS, FLYERS OR PAMPHLETS, TV, NEWSPAPER, RADIO, ETC.
- 4. Digital marketing is advertising delivered through digital channels that involves the usage of digital mediums such as Internet & Wireless for creating Awareness, Consideration, Purchase & Loyalty for a brand, product or a service.
- 6. TRADITIONAL MARKETING VS DIGITAL MARKETING
- 7. Traditional Marketing Digital Marketing People Reach Low High User Target No Yes Cost High Low Return on Investment (ROI) Low High Tracking No Yes People Reach (Internet) Without internet With internet Communication One way Two way Target market Message may not hit target market Due to analytical data message hit target market Ad Static and unchangeable Dynamic and can be revised Focus Business Profit User satisfaction + business profit Value vs Advertising Try to increase sales with their ad posts Provide value to audience