How to leverage mobile and social to market jeans wear specifically catering to women

1. Trends In Mobile Marketing
CHAITHRA IYER
MARKETING MANAGER
LEVE JEANS
6/25/2017

2. “
”-MISSION STATEMENT LEVE JEANS
We are a jeans company. Our goal is to
make comfortable, durable, and
sustainable jeans for women…young and
old.

3. Why Mobile
Marketing Is Key?
77% of Americans own a smartphone (Smith, 2017)
51% of Americans own a tablet computer (Smith,
2017)
$284
billion
or 45% of the total U.S. e-commerce
market, by 2020 (Meola, 2016).
Generation-Z
Factor
annual spending power of $44 billion
(Meshekow, 2017)
9 hours a day
is the time spent by college students on
their mobile phone (Roberts, Yaya,
Maniolis, 2014)

4. The Trends
 Location based notifications and social
media influence
 Vertical mobile videos
 Mobile apps for loyalty and rewards
programs
 Augmented and virtual reality

5. Location Based
Notifications,
Social Media, And
Rewards
 Location based social media applications
 Foursquare, Facebook Places, Geofeedia
 iBeacon notifications
 751 million users log onto Facebook with their
mobile devices (Hunt, n.d)
 3.3 billion beacons – end of 2020 (Smith, 2017)
 Interactions with advertised products increased
by 19x (Kahn, 2014)
 Hyper targeted opt-in notifications
 Seemless/omnichannel presence

6.  Integrate mobile rewards programs with
mobile payment
 Shared rewards programs like Plenti
Location Based
Notifications,
Social Media, And
Rewards Contd.
 Platforms like Social Direct

7. Vertical Mobile
Videos  Mobile video marketing to reach $13
billion by 2020 (Blair, 2016)
 Beat the boredom – watch our videos to
completion
 90% of millennials watch some TV online
weekly, as do 58% of older adults (Peragin,
2016).

8. Augmented &
Virtual Reality
 Turning point for marketers as engaging
with a customer will never be the same
again (Jin, Yazdanifard, 2015).
 Mirror applications
 Virtual changing rooms
 Captivating, personalized, interactive, and
going viral

9. Being Connected Is Key

10. References
 An, M. (n.d.). The Future of Content Marketing: How People Are Changing the Way They Read, Interact, and Engage With Content. Retrieved June 25, 2017, from
https://research.hubspot.com/reports/the-future-of-content-marketing
 Blair, I. (2016, March 23). Three Mobile Marketing Trends That Are Dominating 2016. Retrieved from https://www.forbes.com/sites/theyec/2016/03/23/three-mobile-
marketing-trends-2016/#43d9b1666d67
 Davis, M. (2017, April 24). Breakthrough Mobile Marketing Platform Uses Location-Based Data to Del. Retrieved June 25, 2017, from
http://www.prweb.com/releases/2017/04/prweb14270201.htm
 Ene, S., & Özkaya, B. (2015). The Role of Mobile Advertising on Consumers' Purchase Decisions: A Research on Consumer Attitudes towards Mobile
Advertising. International Journal of Humanities and Social Science, 5(1). Retrieved June 22, 2017
 Gana, M. A., & Thomas, T. K. (2016). Consumers Attitude Towards Location-Based Advertising: An Exploratory Study. Journal of Research in Marketing, 6(1), 390.
doi:10.17722/jorm.v6i1.130
 Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2016). Mobile Advertising: A Framework and Research Agenda. Journal of Interactive Marketing, 34, 3-14.
doi:10.1016/j.intmar.2016.03.003
 Hunt, T. (n.d.). Why Mobile is Making Video Marketing More Important than Ever. Retrieved from https://www.vidyard.com/blog/mobile-making-video-marketing-
important-ever/
 Jin, O., & Yazdanifard, R. (2015). The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement. Global Journal of
Management and Business Research: E Marketing, 15(8).

11. References Contd.
 Kahn, J. (2015, July 15). 7 Ways Retailers can Cash in on Beacon Marketing. Retrieved June 24, 2017, from https://www.slideshare.net/Beaconstac/7-ways-retailers-can-cash-
in-on-beacon-marketing?qid=a4f77624-1161-46b5-8b2a-0eae7d4bce6a&v=&b=&from_search=9
 Meola, A. (2016, December 21). The Rise of M-Commerce: Mobile Shopping Stats & Trends. Retrieved June 25, 2017, from http://www.businessinsider.com/mobile-
commerce-shopping-trends-stats-2016-10
 Meshekow, A. (n.d.). Generation Z Is Not Mobile First, It's Mobile Only. Retrieved June 25, 2017, from https://www.mediapost.com/publications/article/302764/generation-z-
is-not-mobile-first-its-mobile-only.html
 Roberts, J., Yaya, L., & Manolis, C. (2014). The invisible addiction: Cell-phone activities and addiction among male and female college students. Journal of Behavioral
Addictions, 3(4), 254-265. doi:10.1556/jba.3.2014.015
 Shankar, V., Venkatesh, A., Hofacker, C., & Naik, P. (2010). Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. Journal of
Interactive Marketing, 24(2), 111-120. doi:10.1016/j.intmar.2010.02.006
 Smith, A. (2017, January 12). Record shares of Americans now own smartphones, have home broadband. Retrieved from http://www.pewresearch.org/fact-
tank/2017/01/12/evolution-of-technology/
 Smith, J. (2017, May 04). Mobile eCommerce Stats in 2017 and the Future. Retrieved June 25, 2017, from http://www.outerboxdesign.com/web-design-articles/mobile-
ecommerce-statistics
 PERAGINE, J. (2016, June 8). Why Vertical Video May Be the Next Frontier. Retrieved June 25, 2017, from http://www.mmaglobal.com/webinars/vertical-video-next-frontier
 Vilji, J. (2017, May 5). 18 Mobile Marketing Trends For 2017. Retrieved from https://buildfire.com/mobile-marketing-trends-2017/

12. Questions?