STEP 1: EMAIL ADDRESS Make
sure you have a professional email address: email@example.com firstname.lastname@example.org Firstinitial.email@example.com firstname.lastname@example.org BEST: buy your own domain! email@example.com NOT: firstname.lastname@example.org email@example.com puppy_loveXOXO@msn.com firstname.lastname@example.org
STEP 2: GOOGLE YOURSELF -
Use Incognito Mode - This is the first thing that recruiters do. - Do you find things online you don’t want to see? If yes remove them or ask the person who put them to remove them. - Do you not show up at all on Google? Not a good sign Create content so that you show up - Find what other people are saying about you
STEP 3: DEFINE YOUR GOALS
Where do I want my job to be? Lebanon Beirut Tripoli Saida Bekaa.. Gulf Europe Africa USA New York Los Angeles…
STEP 3: DEFINE YOUR GOALS
What career type do I want to join? Digital Marketing HR Accounting/Finance IT Management Engineering Design Retail Etc…
STEP 3: DEFINE YOUR GOALS
What level am I qualified for? Starting job Managerial Consultancy Mid-career Top management Internship
STEP 3: DEFINE YOUR GOALS
What company size do I want to join? Startup International company Family business Small business Start my own business Local/Regional/International non- profit
STEP 4: HAVE YOUR CV
READY - Check for errors - Customize the CV to suit your goals - Make it stand out! Use colors, photos, be creative. - Export into PDF format for online usage Sending it as doc format is not professional In Microsoft Word: File > Save as > Save as type > PDF
STEP 5: OPTIMIZE YOUR PERSONAL
SOCIAL NETWORKS Facebook Add your university, school, major, courses and graduation date Add your previous and current employment including internships Add your volunteer work and important projects Make this information PUBLIC Always have a presentable profile photo & cover Make any unprofessional content private.
STEP 5: OPTIMIZE YOUR PERSONAL
SOCIAL NETWORKS Twitter Add a professional bio. Don’t use vulgar language in your tweets. If you don’t want recruiters to match your resume to your twitter account, spell your name differently on twitter or make it private. Interact with companies and professionals on twitter.
STEP 5: OPTIMIZE YOUR PERSONAL
SOCIAL NETWORKS Blog Create a blog or guest blog on blogs or websites relevant to your industry Write posts that are relevant to your career Share your opinions about topics in your industry Applicants with active blogs get a $200 more on average on their job offers Start a blog easily on: Blogger.com Wordpress.com
CREATE A GREAT PERSONA The
best profiles are rich with relevant information. They’re like a candid conversation about yourself. They’re not just a list of prior employers.
CONSIDER YOURSELF AS A PRODUCT
- Make your strengths stand out. - State your career goals. - Use tools to showcase your competitive edge, like Slideshare and Behance’s Creative Portfolio app.
SECTIONS YOU CAN EDIT Name
- First, last, and maiden names. Headline - Will default to your current job title. You can change it to express your personal brand or how you want to be known (e.g. Outstanding Client Service Professional). Summary - Information about your mission, accomplishments, and goals. Experience - Professional positions and experience, including jobs, volunteer posts, military, board of directors, nonprofit, or pro sports. Education - School and educational information. Recommendations - You can request professional recommendations and display them on your profile. Crucial Important Optional
SECTIONS YOU CAN EDIT Applications
- You can add applications to your profile to display your work, get professional insights, or collaborate with others. Certifications - Certifications, licensures, or clearances you've attained. Courses - Adding your body of coursework can help your education to stand out. Honors & Awards - Show off your hard-earned awards. Languages - Languages you understand or speak. Organizations - List the organizations or associations you've been a part of along with your role. Patents - Any patents you've applied for or received. Crucial Important Optional
SECTIONS YOU CAN EDIT Personal
Information - Info such as email, phone number, location, and birthday. Publications - Publications that have featured your work. Projects - Showcase the projects you've worked on, along with team members. Skills & Expertise - A relevant list of skills on your profile will help others to understand your strengths and improve your ability to be found when opportunities present themselves. Test Scores - List your scores on tests to highlight high achievement. Crucial Important Optional
GET DISCOVERED BEYOND LINKEDIN •
If you leave comments on business websites or professional blogs, enter your Linkedin public profile URL in the website section. • Add your URL to your professional Twitter bio. • Add the URL to your business cards and resume. • Make it part of your “about me” on your blog or website. • Add it to your email signature.
A CENTRAL LINE OF CONTACT
• Save a few trees and make Linkedin your digital business card. • Add your email address and phone number to your profile. Fix the privacy settings as you see fit. • Download the Linkedin mobile apps so you can instantly add connections and keep up to date with your network.
USE SEO TO HELP YOU
GET DISCOVERED • Use keyword rich job titles • Optimize your job descriptions and experience • Share more, especially your own content
CONNECTION DEGREES •1st-degree - People
you're directly connected to because you've accepted their invitation to connect, or they've accepted your invitation. You'll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn. •2nd-degree - People who are connected to your 1st-degree connections. You'll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail. •3rd-degree - People who are connected to your 2nd-degree connections. You'll see a 3rd degree icon next to their name in search results and on their profile. • If their full first and last names are displayed, you can send them an invitation by clicking Connect. • If only the first letter of their last name is displayed, clicking Connect is not an option but you can still contact them through an InMail. •Fellow members of your LinkedIn Groups - These people are considered part of your network because you're members of the same group. You'll see a Group icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn or using your group's discussion feature. •Out of Network - LinkedIn members who fall outside of the categories listed above. You can contact them through an InMail.
ADD CONNECTIONS • If you
can’t figure out who to connect with, start with friends, colleagues, and family. • The average wedding planner knows that any given person knows about 250 people to invite to a wedding. Make your wedding list. • Use LinkedIn to follow up after other communications: Whenever you receive an email, business card, or a business phone call; tell the person that you are going to also connect by LinkedIn. • It is wise to also add recruiters, experts in your field, potential investors, journalists and members of the media, but always remember to include a message with your request!
USE TAGS TO CATEGORIZE YOUR
CONNECTIONS • Tags are like Circles on Google+. They are categories you can use to organize your Contacts or Connections. • Add Tags in the Contacts section of LinkedIn. Use them to differentiate: • friends, • partners, • prospects, • large prospects, • customers, • students, • press, etc.
MAKE SURE YOUR PROFILE IS
PUBLIC • If you're hoping to get business from your LinkedIn profile, than you want to make sure that anyone can view it, whether they're logged in or not. • Click on your profile image in the upper right corner of the screen to access your account menu, and click on Privacy & Settings. Here you can: • Make sure EVERYONE can view your activity feed. • Turn on or off your activity broadcasts • Select what others can see when you view their profile (image, name and headline recommended) • Enable Open Profile if you're a Premium member
SUPPORT ADDITIONAL LANGUAGES Are you
looking for jobs in different countries? If so, you can offer your profile visitors an alternate version in their language. Visitors to your profile will see available languages as a drop-down to the right of your top details box. To the right of the View Profile As button, click on the down arrow to reveal an additional options menu and click on Create profile in another language.
NEVER LEAVE IT BLANK •
Never leave the Summary section blank!! A blank Summary means that the first thing an employer sees is your Experience section. Your profile will then be like a resume without a Summary statement at the top, or like a term paper without an introduction. How will recruiters and hiring managers know where to focus or what to concentrate on in your LinkedIn profile if you do not point them in the right direction?
IDENTIFY YOUR PURPOSE • Why
are you writing this bio? Who will read it? • You need to take some time to think about your readers and what you want them to think about you. • State your profile objective clearly: are you looking for investors, partners, to share your ideas, a job, etc…
THIRD PERSON PERSPECTIVE • Your
bio should sound as though it were objectively written, although it is obviously anything but. • If you look at any book cover, the bio will be in the narrative mode even though the author has probably written it themselves. • So instead of writing “I have lived in Switzerland and I speak 3 languages”, try “John has lived in Switzerland and he speaks 3 languages”.
SHOW, DON'T TELL • "What
have I done" > "Who I am“ • The "show, don't tell" principle of writing means focusing on what you do, not who you are - and that means action verbs. • List of Action Verbs for Resumes & Professional Profiles • The more details the better. • Don't just say you're creative. Make sure you reference specific projects you worked on that demonstrate your creativity.
TAILOR YOUR KEYWORDS SPECIFICALLY TO
YOUR AUDIENCE • Your bio should position you as an expert in your field who serves a specific audience. • Tell stories. Share your accomplishments. Everyone likes a good story. If you can grab some attention with something about yourself that we wouldn’t know from your resume bullets, you’re heading in the right direction.
THROW IN SOME PERSONALITY •
Add some flavor to your bio by including something unexpected. This can be a bit of humor or just curious information that you think people will be interested in, such as you being a tea connoisseur – already a topic for conversation. • You can include something of the sort: “and in his spare time, he really enjoys writing about himself in the third person”. • A little witty twist at the end can tell a lot about your personality.
STRUCTURE IT WELL • Use
all 2,000 characters. If you do not take advantage of this opportunity to write 2,000 characters about yourself, you are missing out on essential keyword optimization. Although the MOST important spots for keywords are your Headline, Specialties and Job Titles, your Summary section counts too. • Break it up (with Headers, Sub-Headers and Graphics)! Don’t expect anyone to read a big block of text with no graphic interest. Make it visually easy to read. • Include your contact information. Make it easy for people to find you. If you’re comfortable, include your phone number and e-mail.
AVOID BUZZWORDS & CLICHÉS Avoid
these statements: • I’m a team player • I have great communication skills • I have a proven track-record. • I’m a problem solver. • I assisted in X task. • I have a strong work ethic. • I’m self-motivated. • I’m accustomed to a fast-paced enviroment.
FREELY GIVE AND RECEIVE RECOMMENDATIONS
• The Internet is a world of views, likes, shares, and comments. But best of all is a heart-felt recommendation, which you can do on LinkedIn. Nothing boosts morale, loyalty, and friendship, like an unsolicited recommendation. • Don’t be afraid to ask for it from co-workers, friends, and even customers.
GIVE ENDORSMANTS • If you
haven’t worked directly with a person but know their capabilities, you can give them an endorsement.
CONNECT TO GROUPS • Even
users with robust profiles aren't taking full advantage of LinkedIn's groups. Groups are where experts, insiders and customers are. Groups is where you will find people you want to know and, more importantly, where people you care about can find you. • If you can't find a group that fits what you do or includes the people you want, start one. Not only will that solve the problem, it's a great way to demonstrate issue and market leadership.
GROUPS FOR ENTREPRENEURS •A Startup
Specialists Group - Online Network for Entrepreneurs and Startups •Band of Entrepreneurs •Bright Ideas & Entrepreneurs •Digital Marketing •Entrepreneurs Meet Investors •Entrepreneur's Network •Future Trends •Leadership Think Tank •LInked Business Strategists •On Startups – The Community for Entrepreneurs •Private Equity, M&A, and Venture Capital Investments •Social Entrepreneur Empowerment Network •Social Media Marketing •Women's Network of Entrepreneurs •Young Entrepreneur Connections
INTERACTING WITH INFLUENCERS As part
of the maturation process of LinkedIn, its news tool--Pulse--is an easy way to find, follow and connect with leaders that matter to you and your business.
LOOK PRESENTABLE • Smile and
focus • Choose your colors wisely • Hair and Makeup • Suit up! • Don’t sit in your bed • Don’t sit in the toilet (even if the strongest wireless reception is there)
FOLLOW UP After the interview,
send the interviewer an email that includes: A thank you note for taking time to conduct the interview Your contact information Any references you mentioned in the interview If you decide that you do not like the offer or don’t want the job, recommend someone else. Stay in contact later on, the recruiter might be a valuable asset for you in the future.