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Instagram statistics 2014

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Презентация содержит основные статистические данные по сервису, советы по контентной стратегии и оформлению аккаунта от Instagram, последнюю информацию (1-2 квартал 2014 года) о посещаемости, вовлеченности пользователей, частоте постинга, а также отчет от SocialBakers по отраслям и популярным аккаунтам. Также при формировании этой презентации нам помогли данные TNS.

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Instagram statistics 2014

  1. 1. Instagram Statistics Convergent Media Group Digital Agency
  2. 2. Instagram for business
  3. 3. Content strategy tips
  4. 4. Content strategy tips
  5. 5. Content strategy tips
  6. 6. Other tips #1 Account Name Choose an account name, ideally your business name, that's easily tied to your brand. Profile photo Simple is best! We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones. Text Keep captions short and fresh. Incorporate a few hashtags (we recommend a max of three so they don't detract from the simplicity of the post). Ask questions to engage people. Commenting & liking Use hashtags, location and Photos of You to find others' images of your brand. Engage with them by liking and commenting on their images.
  7. 7. Other tips #2 Tagging Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience. Image tools Edit your images with filters and other tools available in the Instagram app. These effects give images that unmistakable "Instagram" look that people respond to. Image subjects Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand's identity or point of view.
  8. 8. Ads Ads are not available in Russia.
  9. 9. Instagram by numbers
  10. 10. Smartphone Users in Instagram *YOY – year over year *
  11. 11. SocialBakers Instagram Report May, 2014 Source: SocialBakers, May Report http://www.socialbakers.com/blog/2204-nike-nashville-and-a-new-record-holder-the-may-instagram-report
  12. 12. Source: SocialBakers, May Report http://www.socialbakers.com/blog/2204-nike-nashville-and-a-new-record-holder-the-may-instagram-report SocialBakers Instagram Report May, 2014
  13. 13. Source: SocialBakers, May Report http://www.socialbakers.com/blog/2204-nike-nashville-and-a-new-record-holder-the-may-instagram-report SocialBakers Instagram Report May, 2014
  14. 14. Russia, TNS data (1Q, 2014)
  15. 15. THANK YOU FOR ATTENTION! All materials are created, developed, executed by Convergent Media Group is integral property of Convergent Media Group (CMG). All rights are reserved. Prior permission must be secured before use of all or part of the content, contained herein.

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