2. INTRODUCTION
• The word “media” is the plural of medium.
• In the world of today, media is as necessary
as food and clothing.
• Media is considered as “mirror” of the
modern society.
3. Media is in charge of:-
1. Information
2. Education
3. Entertainment
4. Advertising
5. Correlation of parts of society
4.
5. What can media change?
• Our knowledge.
• Our behavior.
• Our attitude.
• Our emotions.
• Our political views.
6. Importance of media
• The word global village has been given to the
world just because of media.
• Prevent society from isolation.
• Popular tool of communication.
7.
8. Strength of media
• Ability to bring the change both on a social
and government level is the most powerful
strength of media in any society.
9. Impacts of media on society
• POSITIVE IMPACT
• Global village
• Easy trade
• Provide information
• Watchdog
• Mirror of society
• NEGATIVE IMPACT
• News for sale
• Cyber crimes
• False advertisements
• Etc
10. Our responsibility
• We should seriously think about the
revolutionary changes in the media and work
for the improvement and better future of this
sector.
