The document provides tips and tools for creating successful video and social media marketing strategies. It recommends creating short, simple, and humorous videos to engage consumers, as 64% are more likely to buy a product after watching a video about it. It lists tools for making videos and graphics like Animoto, Canva, and Adobe Spark. Additional resources section lists graphic and video tools. The final page promotes social media marketing services from Customized Management Solutions, offering to build social media sites, post on behalf of clients, and provide marketing strategy coaching.
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How to Build your Social Marketing Playbook
1. Building Your Social Marketing Playbook
October, 2018
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
Page1
Video Strategy: Short, Simple, Awesome, Humorous
64% of consumers are
more likely to buy
a product
after watching a video
about it.
Leverage Video
Share
Get Creative
Inspire Clients
Inspire Staff
Story
Keys to Video Success
Key Video Slideshow Tools
• Animoto
• Flip A Gram
• Adobe Spark
• Movie Maker
• iMovie
•
• ShowBox
• Photo Grid
• .
• .
2. Building Your Social Marketing Playbook
October, 2018
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
Page2
LOVE these tools & tips? Download for Free!
31 Video Content Ideas & Strategies
21 Steps to Social Ad Success Key Audience Targeting
Features
Zip Code
Interests
Hobbies
Activities
Top Suppliers
Magazines
Newly Engaged
Sports
Food
Client List
Engaged with
Page or Video
3. Building Your Social Marketing Playbook
October, 2018
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
Page3
Additional Resources
Graphic Tools
PicMonkey Photoshop
Canva Picassa
Snappa Pixlr
Graphic Sources Remember to check Supplier Image Galleries
CanStock Pixaby
Dreamstime MorgueFile
Fotolia UnSplash
Video Tools
iMovie Movie Maker
ShowBox Magisto
Adobe Spark Animoto
Flip A Gram Your phone
Ecamm Live (Mac only) BeLive.tv
Social Marketing for travel & tourism pros Customized Management Solutions
www.cmsspeaking.com
Let us do the work for you!
Know you need social media? No time? Here’s the solution.
Many tourism pros and industry leaders find they don’t have the time or talent to allocate to develop their social media
marketing platforms. The fact is that while social media marketing is an indisputable leader in awareness, engagement and
opportunity, many don’t understand the strategy or the ways to incorporate this key element into their business plan.
Customized Management Solutions can help. Strategy, Design, Implementation, Analysis, Consultation. We’ll build your social
sites. That’s not all….we’ll also post directly to your sites for you! All this for a reasonable investment.
Need some help building or tweaking your strategy? We can work together on a coaching basis to create or update your
marketing strategy and integrate your social & traditional marketing.