Introduction to Digital marketing - Omnia Kamal
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This is a brief introduction for the Digital Marketing Course Made by: Omnia Kamal Digital Marketing Instructor @ New Horizons Training Center
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Introduction to Digital marketing - Omnia Kamal
- 3. Results: 45% reduction in the costs per lead 27-point increase in ad recall 6-point uplift in brand favorability 6-point uplift in purchase intent
- 4. Solution By using Facebook's boosted posts, Dacia placed ads related to their Sandero, Logan, and Stepway models. They focused on both desktop and mobile users. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle.
- 5. •Results: 10-point lift in top-of-mind awareness 9-point lift in favorability 1.2 million Consumers reached
- 6. Solution With a firm focus on simplicity and brand building Red Bull paved the way for their actual campaign with a promotional teaser just before the summer hit. To get audiences focused on the new look of the cans they incorporated yellow filters across a range of images and videos portraying typical summer days. The brand was twice as likely to be associated with the #thissummer hashtag trend as any of its nearest competitors.
- 12. 12 1. Low Budget Marketing 2. Measurable 3. The world is your limit 4. Builds your brand 5. Reduce the selling cycle 6. Increase satisfaction Inbound marketing is an umbrella term for the Targeted, Measurable, and Interactive marketing of products or services using digital technologies to Reach and Convert leads into customers and retain them. Why Inbound Marketing?
- 13. 13 Inbound Marketing Strategies REACH Prospects & Customers ACT Achieve Interaction Convert To Lead or Sale ENGAGE Through Time
- 14. 14 Buyer’s Journey Buyer’s Stage Buyer’s Funnel
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- 33. 33 KPIs
- 34. 34 Conversion
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- 36. 36 TheQuestion: “Ifyouweretogiveaone- sentencetiptoasmall business ownerjust startingout withsocial media,what wouldyousay?”
- 37. 37 Every business has a story. What’s yours? Share it in a way that attracts clients and encourages prospects to take action. RebekahRadice Social MediaStrategist @rebekahradice
- 38. 38 In social media, content leads to conversations, conversations build relationships, and relationships result in ROI. RobertCaruso Founder& CEO,BundlePost @fondalo
- 39. 39 Be a lurker in social media before diving in to learn the ropes and create a strategy that will work for your biz. AlyssaGregory TheSmall BusinessBonfire @AlyssaGregory
- 40. 40 Visuals are easier to relate to than text, so include images in your content that can be pinned to Pinterest and shared across other networks. CynthiaSanchez Founder,OhSoPinteresting @OSPInteresting
- 41. 41 Be honest, be warm, be authentic, and put yourself in the shoes of your customers on social media. KimGarst CEO ofBoom!Social @KimGarst
- 42. 42 Fight social media overwhelm by keeping it SIMPLE; don't be on every social media network — only where your audience spends lots of time and help them. MikeGingerich Co-founderof Tabsite @mike_gingerich
- 43. 43 Pick one network and do it well first. Choose one that you like to use personally and are comfortable using. Master it. JuliaC. Campbell JCampbell Social Marketing @JuliaCSocial
- 44. 44 Study your competition and watch where they participate in social dialog. Don't reinvent the wheel. MikeStelzner Founder, Social MediaExaminer @Mike_Stelzner
- 45. 45 Identify your goals, then make a plan! AshleyTaylorAnderson MarketingManager,SinglePlatform @SinglePlatform
- 46. 46 Be consistent and be yourself. SeanD’Souza ChiefBrainAuditor,Psychotactics @seandsouza
- 47. 47 Share something small every day. Small things over time get big. (And read my book, of course: http://showyrwork.com) AustinKleon Authorof Show Your Work! @austinkleon
- 48. 48 All good things come from focusing on who you’re trying to reach and how you can make them successful. DaveCharest Sr.Manager,Content& Social Media,ConstantContact @DaveCharest
- 49. 49 You don't have to create all original content, just be a good source for trending content in your industry. ShannonFaulkner CEO,DelphisCreativeMarketingSolutions Posted on Constant Contact Google+ Page
- 50. 50 Learn from the experts and never pass up a social media class or seminar. CharlesRiverRunning Posted on Constant Contact Facebook Page
- 51. 51 Provide value and don't expect immediate results. RickBannerman Digital MarketingConsultant Posted on Constant Contact Google+ Page
- 52. 52 Let your personality shine through. It's your biggest differentiator and will attract the right people to your business! JonathanCooney Co-founder,TheBridge @TheBridgeSpot
- 53. 53 If you're using Facebook, make sure you've got a Facebook PAGE and not a profile! KimWalker Leaderof Social MediaManagement,5StonesMedia,LLC @5stonesmedia
- 54. 54 Don’t push, engage! JohnHinnant Posted on Constant Contact Facebook Page
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- 56. 56 Inbound Marketing Team Structure Digital Marketing Manager Website Team • Web Analyst • Website developer • Web administrator • SEO Specialist Social Media Team • Persona Analyst • Social Media Specialist • E-mail Marketer • Content Creator • Advertiser Creative Design Team • Web Design • Graphic Designers • Video Editor
- 57. Social Media Management Tools
- 60. Pocket
- 63. zest.is
- 67. 67 FAQ Fox
- 71. 71 quora
- 72. 72 Hemingway App
- 73. Design Tools
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- 76. 76 Creatly
- 77. 77 Canva
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- 79. 79 It’s all Done Thanks for your tolerance Made by : Omnia Kamal
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- 91. 91 Available objectives • Video Views • Brand Awareness • Engagement (Page Post) • Reach • Traffic (only website/messenger) • Conversions (only website/messenger)
- 92. 92 Not Available • Engagement (event response, Page likes) • App installs • Lead gen • Product catalog • Store visits • Traffic (App) • Conversions (app)
- 93. 93 To Add branded content to your page
- 94. 94 Points to be taken in consideration • Twitter Trends • Twitter = Saudi Arabia • For More Effective twitter ad Budget ( Low ) Days ( High ) • Saudi Arabia Content Style ( Discount , for free , Activates ) • Obj : Use only : Awareness , followers, website conversion
- 95. 95 • Hash tags : Rite tag and Keyhole • Scheduling : Tweet deck Twitter Arabic Ads : How ? Instagram ads : do it from both