- The Renaissance Mayflower Hotel in Washington, D.C. launched an amnesty program allowing guests to return items stolen from the hotel over the past 80 years with no questions asked. - The goal is to gather stolen items like wine glasses, punch bowls, and banquet chairs to put on display, but also collect stories from returning the items from former guests and their families. - Other historic hotels have implemented similar programs to build their memorabilia collections and preserve their history through returning artifacts and obtaining stories from former guests.

1. Betsy Spruill Clarke
Curriculum Vitae

2. Betsy Spruill Clarke
Communications, Non-profit and Photography professional, specializing
in social media marketing, media relations, writing and editing; association
governance and board relations; as well as culinary, interior, portrait and
event photography.

3. Betsy Spruill Clarke
Summary of Qualifications
•• 15 years effective media, customer, member, executive relations.
•• 7 years highly skilled media pitching, communications, public relations.
•• 4 years project management with non-profit annual elections.
•• Seasoned non-profit manager: board, executive stakeholder relations.
•• Proven social media practices, advanced innovative communications.
•• Demonstrated talent writing/editing web content, blogs, press releases.
•• Exceptional visual material production: drafting, creating, editing.
•• Proficient media liaison managing requests, relationships, databases.

4. Betsy Spruill Clarke
Professional Experience
Photographer, Creative Communications Consultant
FotoMaven Photography
North Bethesda, MD
2000 - Present
Photography expertise in portraits, events, food and interiors; creative communications using
graphic design, writing, editing, advanced photo retouching.
•• Client relationship
development via social
media and communications
best practices;
•• Brand relevance
management during brief
hiatus periods through social
media, blogging.

5. Betsy Spruill Clarke
Professional Experience
Executive Operations Manager, Board Relations Coordinator
Association for Research in Vision and Ophthalmology (ARVO)
Rockville, MD
2009 - 2015
Staff liaison, executive support to the Board of Trustees and Executive Director.
•• Four years as project manager overseeing the association’s annual elections;
•• Wrote, edited and maintained content the association’s governance pages;
•• Produced and edited a monthly update newsletter for the Board.
Temporary Marketing Assistant
National 4-H Council
Washington, DC
2008 - 2009
Assisted marketing managers as needed. Producing
correspondence and setting a mutual tone of
communication with customers.
•• Coordinating brochure design and print production;
•• Press releases; maintaining editorial calendar; managing
a media database.
About 4-H
4-H is a community of 6 million young people across America
learning leadership, citizenship and life skills. National 4-H Council is
the private sector, non-profit partner of 4-H Headquarters located at
the United States Department of Agriculture (USDA). 4-H programs
are implemented by the 106 Land Grant Universities and the
Cooperative Extension System through their 3,100 local extension
offices across the country. Learn more about 4-H at www.4-H.org.
7100 Connecticut Avenue | Chevy Chase, MD 20815-4999
Phone: 301-961-2801 | Fax: 301-961-2894 | www.4-H.org
A Generous Gift
Delivers a
Positive Return
Investing in
Measurable Results
4-H is proven. Youth in 4-H programs
are 3.5 times more likely to be big
contributors to themselves, their
families, and communities; far more
inclined to volunteer; and participate in
school and community activities.1
These
are leadership qualities that offer you a
return on your investment.
1
Source: Richard Lerner, PhD, Tufts 4-H Study of PYD, Tufts
University, Institute for Applied Research in Youth Development
Our Bold Goal
The growth and success of our nation’s
industries will come from increased
productivity fueled by science and
technology. 4-H is taking a bold step by
preparing 1 million new young people
to excel in science, engineering, and
technology by 2013. Investing in 4-H
will ensure that your future workforce
is prepared to meet the challenges and
demands of our global economy.
Unparalleled Reach
• 6 million youth served
• 3,500 4-H educators
• 500,000 volunteers
• 60 million alumni
• 106 years of experience
• 70+ countries worldwide

6. Betsy Spruill Clarke
Professional Experience
Publicist, Accounts Manager
Flash Communications
Washington, DC
2007 - 2008
Serviced over ten successful, high-profile, metro Washington,
DC restaurants. Public relations targeting media, concierges,
vendors, DC diners.
•• Press release writing, media pitching and networking;
•• Marketing, graphic design, restaurant and food photography;
•• Management - event, database and office.
M - F, 5 - 6 p.m.
$3 Cocktails & Beer
$4 Glasses of Wine
$0 Nuts

7. Betsy Spruill Clarke
Professional Experience
Public Relations Coordinator
Marriott International, Inc.
Bethesda, MD
2002 - 2007
Public relations for extended-stay brands.
Updated and managed the daily distribution of
news hits to Marriott’s top 300 executives.
•• Press release writing and editing, media
pitching;
•• Updated and managed a news tracking and
archiving system for media hits;
•• Maintained a master media list;
•• Conceptualized and facilitated a network of
elite extended-stay brand general managers
in conjunction with a database of stories and
examples for pitching.
TRAVELING WITH PETS IS HOTTER THAN THE
DOG DAYS OF SUMMER, SAYS MARRIOTT (photo
included)
CONTACT:
Betsy Higgison
(301) 380­8192
betsy.higgison@marriott.com
Washington, DC ­ 21 July 2005 ­
SOME “COOL” GUESTS CHECK IN AT MARRIOTT.
A group of penguins recently checked into the Residence Inn in
downtown Salt Lake City for some much deserved R & R.
In response to many guests traveling with pets this summer,
Marriott International’s (NYSE:MAR) extended­stay brands,
Residence Inn and TownePlace Suites offer tips from Betsy Higgison,
Marriott’s resident pet expert, to make a terrific trip for everyone,
Marriott News

8. Betsy Spruill Clarke
Skills, Knowledge, Expertise
Core
Competencies:
•• Social media marketing
•• Member and customer relations
•• Executive support
•• Advanced internet research
•• Project management, team building
•• Public relations, media pitching
•• Digital Asset, database management
•• FTP uploading/management
Online Apps/
Programs:
•• Facebook, Twitter, Pinterest,
LinkedIn, Instagram, Swarm,
Foursquare
•• netFORUM (Avectra, Abila)
•• Magnet Mail, Mail Chimp
•• WuFoo, Survey Monkey
•• TeamworkPM, billing.com
•• Canva, Slideshare, InDesign Secrets
Computer
Software:
•• Adobe Photoshop, Lightroom,
Illustrator, InDesign, Acrobat Pro
•• iWork Pages, Numbers, Keynote
•• MS Word, Excel, PowerPoint, Outlook,
Entourage
•• Quickbooks
Hardware: •• PC •• Mac •• Nikon •• Photo Studio
Certification: •• Notary Public of the State of Maryland, 2014 - 2018

9. Betsy Spruill Clarke
Notable Projects
Brand Maintenance Using Social Media:
FotoMaven Photography
2015 - Present
As this remains a side venture, there are brief hiatus periods. The “FotoMaven Photography”
brand is kept relevant through regular social media and brand maintenance practice.
•• Website updates to target audience through Twitter, Facebook, Instagram.
•• Establishing position as a resource for photography, photo team services.
Portfolio can be viewed on http://www.fotomaven.com.
Commercial Photography:
Bethesda Tattoo
2015 - Present
Providing action shots and portraits of artists and
commissioners for website and commercial use. A
portfolio of recent projects is available to view.

10. Betsy Spruill Clarke
Notable Projects
Creating, Writing, Editing a Blog:
DC Shot List
2009
DC Shot List was created based on a two-
prong mission: (1) to spotlight the region’s
best photographers and photography-
related events; (2) to motivate a network of
photographers in the local industry. During
its eight-month run:
•• Out of more than 9,150 page views with
7500+ unique;
•• Over half of website traffic sourcing from
search and referring sites;
•• A ranking on NetworkedBlogs Top 50
Blogs in Washington, DC;
•• And a generous chunk of visitors (more
than 35%) returning daily.

11. Betsy Spruill Clarke
Notable Projects
Project Management, Non-profit Elections Process:
ARVO
2012 - 2015
Managed ARVO’s nominations and
elections processes -- annually, for
the Board and program committee;
biennially, for the student trustee;
quinquennially for the executive vice
president and three editors-in-chief.
•• Project planning, calendar
management and e-Ballot vendor
procurement;
•• Communications, e-Marketing for all
nominations and elections;
•• Recruiting governance participation
among nearly 12,000 members, globally.
Creative Communications, Real Estate Marketing:
Pure Energy
Silver Spring, MD
2008
Creative communications consulting - Graphic design,
marketing and writing for potential client brochures,
mailers and fact sheets. Completely revamped the
“seller book” or client brochure as well as creating
a specialized fact booklet for Pure Energy’s luxury
home collection. Photography of house interiors and
exteriors, showcasing the contrast of before and after
for Pure Energy’s staging team. Pre-press production
(sizing and optimizing all pieces for print). Post-
production (minor and major retouching of images).
Additionally, revamped business card for owner of
partner company Mergenhagen Homes.

12. Restaurant Photography,
Media Relations:
Hudson Restaurant & Lounge
2007
Photography for media and
website, appealing to potential
guests and event planners, showcasing
restaurant’s style and space, both empty and
populated. Additional restaurant clients, such as
Bastille and Cafe Deluxe can be viewed in the
extended culinary portfolio.
Betsy Spruill Clarke
Notable Projects
Magazine Ad Photography:
HABATAT Galleries, 2007
Photography for half-page DC Modern Luxury
Magazine Ad. Purpose was to highlight unique
Tyson’s Corner gallery and owners
with an edgy overtone to appeal to a
younger audience. Concept design,
on-location studio lighting, post-
production, retouching.
Extended portrait portfolio is
available.

13. Betsy Spruill Clarke
Notable Projects
Social Pages and Events Photography:
DC Modern Luxury Magazine & Washington
Life Magazine
Unique photography of local, hot events for
DC Modern Luxury’s “Scene in DC” as well as
Washington Life’s “Social Diary.”
•• Posed, candid compositions;
•• Caption coverage and editing;
•• Overnight turnaround.
•• Additional society portfolio selections
are available to view.

14. Hotel Photography, Media Relations:
Renaissance Mayflower Hotel
2007
Photography for media use in
conjunction with Mayflower amnesty
release. Photojournalistic/iconic shots
of returned antiques with quintessential
Mayflower backdrop. Concept design,
lighting manipulation with shutter
speed/aperture/flash combo, digital
imaging post-production, digital asset
management, media pitching.
Betsy Spruill Clarke
Notable Projects 9/22/2015 Kindly return that wine glass you stole from our hotel ... - USATODAY.com
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Enlarge Betsy Spruill
Washington's Renaissance Mayflower Hotel is offering
travelers amnesty if they return items they've pilfered
over the years.
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Kindly return that wine glass you stole from
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Updated 1/24/2008 10:41 PM | Comment | Recommend
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By Jayne Clark, USA TODAY
WASHINGTON — Keith McClinsey didn't bat
an eyelash when he spotted a silver
Champagne bucket for sale on eBay that had
been filched by the seller's father during a
long­ago party at the Renaissance Mayflower
Hotel.
He was a tad perplexed, however, to learn of
a 5­gallon punchbowl that vanished after a holiday fete in the
1950s.
"How does someone carry a 5­gallon punchbowl out of a
Christmas party?" muses the hotel's senior sales manager.
And last month, after picking up two 1920s banquet chairs in
suburban Virginia for repatriation to the historic hotel, McClinsey
still had no idea how they got away.
The Mayflower recently put out word it was launching a no­questions­asked amnesty program for return of items
pilfered throughout its eight­decade existence.
The effort coincides with the publication of McClinsey's Images of America: Washington, D.C.'s Mayflower Hotel
(Arcadia Publishing, $19.95), which highlights the hotel's colorful history. But the program is as much about
gathering stories as it is about reclaiming stuff, both of which eventually will be on exhibit together.
"We get a lot of random calls from (adult) children cleaning out closets," McClinsey says. "They'll say, 'I found this,
and it had your name on it. Do you want it back?' As these folks are passing on, the stories are passing with them.
We're interested in the stories as much as the items."
Other historic hotels have made similar attempts. The Peabody Memphis is seeking artifacts for its memorabilia
room. The Hotel Del Coronado in San Diego, where a director of heritage programs receives returned artifacts, is
on the lookout for historic photographs to display this year when the hotel celebrates its 120th anniversary.
The Mission Inn in Riverside, Calif., operates a foundation and museum to preserve artifacts, some of which have
been donated by former guests or sold back by collectors.
In 2006 alone, 400 items came back. In 2007, the management created the Bringing It Home program to mark the
hotel's 30th anniversary as a National Historic Landmark. Among the give­backs: seven intricate brass bells with a
confessional note saying they were taken from the hotel's underground tunnels in a "not very funny" teenage prank
in the mid­ to late 1960s.
Repatriation programs aren't strictly the provenance of historic hotels. In 2003, Holiday Inn threw a Towel Amnesty
Day, inviting sticky­fingered guests to share their stories about "borrowing" towels and promising absolution and
possible inclusion in the resulting book, About the Towels, We Forgive You.
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15. Betsy Spruill Clarke
Notable Projects
Photographer & Blogger:
Marriott International, Inc.
2006-2007
Photography and blog for Marriott incuding
mSpot New York, mSpot New Orleans, and the
annualChildren’sMiracleNetworkFair. Marriott
portraits, including a Crystal City Gateway
Marriott intern for Seventeen magazine article
and Marriott Communications staff portraits.

16. Betsy Spruill Clarke
Notable Projects
Founder, Curator and Event Manager:
New Gallery, University of Alabama
1999 - 2001
While studying at the University of Alabama, and
with the help of a fellow student, we founded
New Gallery, and I served as the curator and
event manager:
•• Recruiting artists for month-long shows;
•• Managing the opening and closing parties;
•• Leading the marketing campaigns to get
attendance at each party and more traffic in
the gallery;
•• Cleaning the space and spackling the walls
after each show.

17. Betsy Spruill Clarke
Education
Travel/Tourism Public Relations
The University of Virginia
Charlottesville, VA
April 2004
Seven-week course that focused on public relations application to travel and tourism media,
emphasis on major sectors.
Bachelor of Arts, Integrative Studio Art: Concentration in Photo-based Media
The University of Alabama
Tuscaloosa, AL
May 2000
Interdisciplinary degree, focused on photography, art forms and mediums.

18. Betsy Spruill Clarke
Created with Adobe InDesign, Photoshop and Acrobat Pro
by Betsy Spruill Clarke, © 2015
North Bethesda, MD
+1.240.731.8485
BetsySpruillClarke@gmail.com
FotoMaven Photography
www.FotoMaven.com