Growth Hacking LinkedIn Event @ WeWork London
•Download as PPTX, PDF•
0 likes•74 views
Clarice will discuss how to 10x your reach on LinkedIn by posting daily to build your tribe, create your own voice, share your experience and journey, and connect with others. Carsten will explain how he grew from 0 to 3 clients by changing his perspective. Tim will discuss what's next for leveraging LinkedIn for business growth.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Growth Hacking LinkedIn Event @ WeWork London
Similar to Growth Hacking LinkedIn Event @ WeWork London (20)
Recently uploaded
Recently uploaded (20)
Growth Hacking LinkedIn Event @ WeWork London
- 1. GROWTH HACKING LINKEDIN How to 10x Your Reach On linkedin
- 2. Housekeeping Rules • Wifi: WeWork Password: P@ssw0rd • Keep Phones On Silent (if Possible) • TOILETS
- 3. AGENDA • 6.30 Pm – The #1 LinkedIN Enthusiast (Clarice) • 6.50 PM – From 0 To 3 Clients (Carsten) • 7.10 PM – From 0 to
- 5. Speaker I CLARICE LINAka #1 LinkedIn Enthusiast
- 7. BEFO RE
- 8. I had my first Post go viral - 273 Likes - 28 Comments - 56,000 Views AFTE R
- 9. Your FIRST 30 DAYS POSTING DAILY: 1. Build your Tribe 2. Create your own Voice 3. Share your experience & Journey 4. Connect with
- 11. F&C LinkedIn Data Extrac Linked Helper
- 12. KEY MESSAGE 1 The Secret for going viral is not FOCUSING ON GOING VIRAL.
- 13. KEY MESSAGE 2 DON’t STRESS ABOUT CONTENT CREATION AND FOMO.
- 14. KEY MESSAGE 3 USE ENGAGE MENT PODS & FIND
- 15. THANK YOU Join me on LinkedIn / F&C www.linkedin.com/in/carstenpleiser www.foundersandcreators.com
- 17. WHAT’s NEXT?
Editor's Notes
- Welcome & Thank You for making it today. Thank you for WeWork and everyone here attending from WeWork. My name is Carsten, some of you might know me already, some of you might not. I’m a digital marketer and I run a growing community of founders and marketers, both online and offline. (This is how I actually met Clarice and Tim) We’re really excited to be sharing with you 3 stories and hopefully giving you some inspiration on ”How you can 10x your reach on LinkedIn” – Because that’s what we want to get out of social media, right. I see, we also have some LinkedIn experts in the audience as well – Harsh Jani, David Taylor, Candyce & a few others. Some really cool people here. Raise your hand if you’re in the Founders & Creators community?
- Before we kick-off the show, just a few house keeping items; Fire Exit, Toilets, WiFi Code etc.
- 3 Stories, bit-sized content, hopefully super actionable and then beer, pizza & networking
- LinkedIn used to be the forgotten network. This is not going to be a class on what LinkedIn is, how it works, or why it’s important. There is no platform specific information here. But, we want you to go home today and have a completely different perspective of how LinkedIn can help you achieve your goals & how you can leverage your own personal experience, stories, values to make LinkedIn work for you. We give you some pointers and actionable ideas on how you can be most successful. With this said, please let me introduce you our first speaker.
- She is #1 LinkedIn Enthusiast – this person loves LinkedIn. She was commenting on my LinkedIn posts, I noticed her, and then she joined my community, so this is how we got to know each other. Over time she really took off and increased her following significantly through her daily content on LinkedIn. She was featured in various publications, she is a great content writer & overall a very smart, data-driven marketer and mentor. Ladies & Gentlemen, please welcome here, Miss Clarice Lin.
- In August 2016, I quit my full time job to venture out on my own. I had almost given up on LinkedIn. For me, it was a virtual resume billboard, where I would post my companys’ blog content blindly, maybe announce company news, or an event that I was at etc. I accepted everyone into my LinkedIn – my neighbours, our cleaner, friends, family. A massive dump of connections. I wasn't using LinkediN in any strategic way.
- This is how my content looked like. I was masking myself with ‘spammy’ pitches or I call it “link dumping” Over all these years being employed I knew LinkedIn has some value, but I only really started using it when I started my own business. See, back then I didn’t have a website, I didn’t have money for advertising, but I wanted new clients. So I decided to give LinkedIn another try. I immersed myself into learning LinkedIn as a new channel. I was reading engineer’s blog to figure out how the algorithm works. By connecting with other content creators and marketers through my group, I quickly realised: Hey, we’re onto something here. I remember, at one stage we were all bouncing off ideas for blog posts in my Slack community, to see who can go viral first and then finally on 5th September this year….
- My First Viral Post (not too shabby). As you can imagine, this really kicked off my motivation. I tell you later, why going viral shouldn’t be your primary goal, but it makes us feel good. Why? People want to be appreciated. After that, I started something called the #30 Days Challenge in my community and here are the lessons learned that I want to share with you.
- Build Your Tribe – Purge your network from people that are not in your target group, like-minded tribe. (e.g. I removed my wife from LinkedIn, because what’s the point. I’d rather talk to her in real life) Create your own voice: Don’t pretend you’re someone if you’re not. Don’t copy someone else’s idea. Get early velocity – Linkedin will show its post first to 10% of your audience, and then based on the velocity of likes (e.g. how fast people comment and like) your post gets more views and it has the chance to go viral. LinkedIn hates non-native content. That’s why you don’ share external links within the post, but in the first comment if your goal is to drive traffic to your site. Share your experiences and journey: If you can’t come up with ideas, start a morning journal. Blank piece of paper, three pages, all your thoughts. Connected with new people on scale. I used tools for that to help me. Connect with the likers & commenters of your content Experiment, don't be afraid to test & fail.
- I build my own Chrome extension, which is available on this link earlier, It basically takes the profile URLs from the likers & commenters and adds them to a csv sheet. Saves you tons of time as you don’t need to open each and every’s profile seperately.
- Add them to a tool called Linked Helper to auto-connect with them. You might be like, WTF. It sounds hacky, but just connecting with people is fine, as long as you then start a genuine conversation afterwards, it’s all good. In every outreach, make sure you add your email signature, if you’re looking to drive traffic back to your site. DON’T: Don’t connect with too many people on LinkedIn because you’ll get banned. Trust me, it happened to me before.
- Instead of focusing on likes, views and comments, vanity metrics, focus on helping people. Adding value. The more often you pop up in your connections feed the more visibility and trust. Share your work experiences, share your stories: Educate, Inspire, Entertain or Quote
- Yes, Consistency is key. And people who post content regularly will have more metrics to show for. It’s give and take -> You give valuable information, you entertain, you educate – and in return, people will appreciate this with a like. (Details and technical stuff later on with Tim). Talk about when I couldn’t come up with content, how I was frustrated and had writer’s block. I was spending hours and hours on LinkedIn. Then I realised, it’s all peer pressure. Don’t stress about it. Just get back onto it and try it out.
- Tim Queen shared a few resources on who to follow. There are a few LinkedIn groups and if you ask one of the influencers nicely they might let you in. Here’s how it works: They share their LinkedIn post URL, you comment – You share your LinkedIn post URL, they comment. At Founders & Creators, we run a separate channel for engagement pod around the topics of startups, entrpreneurship, content creation, and marketing. It gives you the ability to accelerate and start. Also, find a mentor who can help you with the first steps. It’s always good to have a sounding board.