Lakme Fashion Week Social Media Report

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MindShift Interactive's social media research team, MindShift Metrics releases their recent report on Lake Fashion Week 2014 as LFW forays into Digital with innovations and benchmarks like never before.

Read through the report to get an understanding of how Events can leverage social media and the integration of influencers that impacts a brand further.

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Lakme Fashion Week Social Media Report

  1. 1. Social Media Trends ! 2014!
  2. 2. Lakme Fashion Week! ! Summer/Resort ! March 12th -16th 2014 Venue: Grand Hyatt, Mumbai!
  3. 3. Highlights   15,370 ! Mentions   102 ! Designers   INNOVATIONS! Trendsetters   **Data  tracked  +ll  19th  March’  14  
  4. 4. Sponsors!
  5. 5. SOCIAL MEDIA PLATFORM ANALYSIs! Social  Media  Conversa+ons  were  led  by  Facebook  &  Twi@er  
  6. 6. Manish  Malhotra   573  Men-ons     # 1! Ken  Fernandes   482  Men-ons     # 2! Rajesh  Pratap  S   344  Men-ons     # 3! # 4! # 5! # 6! # 7! # 8! # 9! # 10! Anita  Dongre   288  Men-ons     Shehla  Khan   332  Men-ons     Neeta  Lulla   307  Men-ons     Top 10 spoken Designers! Anushree  Reddy   231  Men-ons     Mandira  Bedi   207  Men-ons     Tarun  Tahiliani   203  Men-ons     Paras-­‐Sonam  Modi   224  Men-ons    
  7. 7. Kareena  Kapoor   720  Men-ons     # 1! Priyanka  Chopra   602  Men-ons     # 2! Sonakshi  Sinha   440  Men-ons     # 3! # 4! # 5! # 6! # 7! # 8! # 9! # 10! Kangana  Ranaut   299  Men-ons     Sunny  Leone   415  Men-ons     Nargis  Fakhri   382  Men-ons     Top 10 SPOKEN CELEBRITIES! Jacqueline  Fernandez   281  Men-ons     Kalki  Koechlin   190  Men-ons     Lisa  Haydon   174  Men-ons     Gauhar  Khan   236  Men-ons    
  8. 8. Top mentioned trends! #1 – BridaL! #2 – PASTELS! #3 – INDo- WESTERN! #4 – Silhouettes! #5 – FLORALS! #6 – METALLICS & shimmer! #7 – EMBROIDERY & Drapes!
  9. 9. 1 2 3 Brands! Mentions! Lakme! 86.1%! JABONG.COM! 7.4%! Grand Hyatt! 1.9%! Baggit! 1.4%! INIFD! 0.6%! Love From India! 0.5%! Reliance Trends! 0.5%! IMG Reliance! 0.3%! Nokia! 0.3%! Stoli! 0.2%! VU! 0.2%! DHL! 0.2%! Reliance Jewels! 0.2%! Global Advertisers! 0.0%! Typhoo! 0.0%! Miller! 0.0%! Sponsors/Partners!
  10. 10. Source! Author Impact! MissMalini (Twitter & BLOGS)! 10! Pinkvilla! 10! Highheelconfidential! 10! Indianexpress.com! 10! Businessofcinema.com! 10! Jabong! 8.75! Rajpablo! 8.22! DonyaPatel! 8.16! MovieTalkies (Twitter)! 7.87! HHCGuiltFree (Twitter)! 7.68! Top Sources! Author  Impact:  Ranks  the  Publisher/  Blogger  of  the  Ar+cle  across   channels  
  11. 11. SOCIAL MEDIA AUDIT!
  12. 12. Impact! •  Facebook Fan Growth: 1,40,033! •  Twitter Follower Growth:1831! •  Twitter Reach: 60,20,000! •  Instagram Reach: 2,06,119! •  YouTube Views Increase: 84,000! •  Google+ Interactions: 5,319!
  13. 13. Fans:  439068   Own  Posts:  559   Interac-ons:  1,62,222   Growth  Rate:  47.43   Engagement  Rate:  12.27   Interac-on  Rate:  0.07   Key Metrics: Facebook! Facebook  dominated  the  Social  Media  Presence  with  a  growth  rate  of     approximately  47%  &  1  Lakh+  Interac+ons  
  14. 14. Fans:  03/03   2,99,035   Fans:  03/24   4,39,068   LFW’s FAN PAGE Witnessed an increase of 140,033 Fan Base within 20 days! Approx  32%  of  the  Fanbase  was  Invested  in,  during  the  Event  
  15. 15. Top Posts! Likes – 8735! Comments – 105! Shares - 140! Likes – 3873! Comments – 76 ! Shares - 24! Likes – 3817! Comments – 82 ! Shares - 95! Likes – 2848! Comments – 43! Shares - 12!
  16. 16. Key Metrics: Twitter!
  17. 17. Followers:  03/03   20,253   Fans:  03/24   22,084   LFW’s Twitter handle achieved a spike of 1,831 Followers within 20 days! Approx  8%  of  the  Follower  base  increased  during  the  Event  
  18. 18. Innovation - Twitter Mirror at LFW! 427 Tweets – EXCLUSIVE PICTURES TWEETED LIVE!
  19. 19. •  709 Videos Uploaded! •  8,46,855 Video Views! •  2971 Subscribers! Key Metrics: YouTube!
  20. 20. Views:  03/03   760,803   Views:  03/24   849,170   Received a spike of 84K Views in just 20 days!
  21. 21. Key Metrics: Instagram!
  22. 22. TOP POSTS! 1st year of using the platform proved to be highly successful
  23. 23. +1s:! 4,560! Comments:! 399! Reshares:! 360! 473,412 ! Followers! 397 ! Posts! Key Metrics: Google+!
  24. 24. Hanging Out at Lakme Fashion Week! 13  Hangouts  were  done   in  associa+on  with  Miss   Malini  and  cross   promoted  via  Google+   and  YouTube  
  25. 25. MindShift Insights! •  Innovation was the keyword at Lakme Fashion Week 2014 with concepts like Twitter Mirror, Digital Wall on Website & Exclusive Hangouts •  Facebook was leveraged to create the pre-event buzz and showcase collections to a larger audience •  Twitter bridged the gap between Influencers and the Target audience of the event •  Tie-ups & Associations helped leverage a higher reach on Social Media !
  26. 26. MindShift Insights! •  Instagram made an entry and was a hit amongst the audience •  YouTube & Google+ Hangouts were leveraged for designer profiling and engagement with the fans of designers •  Social Media Influence of Designers and the show stoppers impacted various collections, leading to online buzz for the event
  27. 27. MindShift Scorecard© ! Criteria! particulars! RATING! 1! Social Media Presence! 5 Platforms! 5! 2! Social Media Volume! 15370 Conversations*! 1! 3! Social Media Interactions! 168692 Interactions*! 4! 4! Social Media Innovations! 3 Innovations! 3! 5! Campaign Impact! 6.02 Million*! 6! TOTAL Score! 19/30!
  28. 28. Research Methodology! •  Data as of March 19, 2014 has been taken for the web mentions analysis •  Analysis & Insights are based on the stats shared in the presentation •  Mentions from 145 sources were tracked •  Tools used for this Research Report: Webfluenz, Keyhole & MindShift Metrics Scorecard © “Insightful Digital Outreach assures an innovative & sustained engagement.”
  29. 29. Giving you logic & trackability for everything MindShift Metrics
  30. 30. Have feedback for us on the Report? Would you like us to study your brand and the impact social media can have on it? Get in touch: Arashdeep Sandhu Research Head – MindShift Metrics arashdeep@mindshiftinteractive.com Neha Puri Sr. Manager – MindShift Metrics neha@mindshiftinteractive.com     www.mindshiftinteractive.com

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