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Video Marketing through YouTube

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Presentation given to www.superfastbusiness.co.uk about how businesses can use YouTube and video marketing to help their business

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Video Marketing through YouTube

  1. 1. ANIMATION EVENT Social Media Day Chris Lyons, Superfast Business Partnership Manager
  2. 2. Roll Out • The Government ambition is to have the best Superfast Broadband Network in Europe by 2016. • By 2014 two thirds of UK premises (residential and business) will have access to superfast broadband • Improved broadband (above 2Mbps) to every home and business in the project area for Gloucestershire by end 2015 • Faster broadband (30Mbps or more) to around 90% of homes and businesses in Gloucestershire by end 2015 • To find out about the roll out of faster broadband in your area visit www.fastershire.com
  3. 3. What is Superfast Business? • Superfast Business is a European Funded programme of fully funded business support for SMEs • Free Events, Free 1 to 1 Advisor Meeting, Free Specialist Workshop , Free Time Stamped Market Ready Support Plan. • Delivered by: o Business West in Gloucestershire, South Gloucestershire, BANES & Wiltshire o Peninsula Enterprise in Devon and Somerset o Wessex Enterprise in Dorset
  4. 4. • Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies. • Benefits for businesses can include:  Competitive advantage  Increased productivity  Access to new markets  Remote working  Opportunity for innovation  Efficiency and timesaving • Eligibility criteria apply to businesses accessing the service Superfast Business Support
  5. 5. 09:30 - Presentation - An overview of how social media is a vital element to business by Andy Poulton – Abby & Avon Room 10:30 - Break 10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room 10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room 10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room 10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room 11:45 - Break 12:00 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room 12:00 - Workshop 2 - YouTube by Andy Poulton – Merlin Room 12:00 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room 12:00 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room 13:00 - Lunch 13:45 - Presentation - Social Media Management wrap up by Lucy Bourne – Abby & Avon Room 14:30 - Q&A with specialists 15:00 - Finish
  6. 6. Andy Poulton
  7. 7. Noah Kalina – Everyday • A photo a day for 12 years • 4380 pictures – 1 video • 30.5m views on YouTube Now that’s the power of web marketing
  8. 8. Web Marketing is a Marathon There are very few quick wins
  9. 9. Why use Social Media? The internet is constantly evolving
  10. 10. Why use Social Media? Evolution
  11. 11. Why use Social Media? Because your clients do!
  12. 12. Social Media is Rocket Science
  13. 13. This is Rocket Science Social Media is NOT Rocket Science
  14. 14. Sales Channel
  15. 15. My target market doesn’t use Social Media
  16. 16. 18-29 83% 30-49 77% 50-64 52% 65+ 32% Source: Pew research CentreBy Age
  17. 17. Male 62%Female 71% Source: Pew research CentreBy Gender
  18. 18. To £25k 72% £25k - £42k 65% £42k - £65k 66% +£65k 66% Source: Pew research CentreBy Income
  19. 19. Facebook 67% Google+ 35% LinkedIn 20% Source: Pew research CentreBy Site
  20. 20. Which Sites should I use? Facebook LinkedIn Twitter YouTube Google+ Instagram Pinterest Vine - 1.3 bn Best for Business to Consumer - 330 m Best for Business to Business - 280m Good for B2C and B2B - 1 bn Best for visual learners - 540m Good for SEO - 200m Good for photogenic subjects - 70m Great for photogenic subjects - 40m Great for short/sharp video
  21. 21. Social Media is for everyone
  22. 22. • Raise Awareness • Build Credibility • Publish News and Updates • Share Ideas • Engage in Communication2 way Social Media is a platform that allows you to
  23. 23. • Engage in Communication • Share Information • Communicate with other customers • Share Ideas 2 way Social Media is a platform that allows your customers to -
  24. 24. • Stay in touch with existing clients • Reach out to new audiences and markets • Communicate with 10s, 100s, 1,000s, millions • Better understand related markets Social Media helps business to…
  25. 25. 350differentsites
  26. 26. Go where your clients are! Rule Number One
  27. 27. See Rule No.1 Rule Number Two
  28. 28. Go where your clients are! So, where are they?
  29. 29. How do you know where they are? Ask – Customers Suppliers Friends and Family Colleagues Which Social Media sites would you expect to find us on?
  30. 30. Know your customers
  31. 31. Now you know where they are, what should you do?
  32. 32. Integration
  33. 33. 1 – Define your goals
  34. 34. Define your goals 1. Branding 2. Building Interaction 3. Sharing vouchers/offers 4. Drive traffic to website 5. Market new services / products
  35. 35. S M A R T Specific Measurable Achievable Realistic Timed Example I want to add 100 new Followers/Likes/Contacts per month during Q3 2014 Define your goals
  36. 36. 2 – Define your audience
  37. 37. Go where your clients are! So, where are they? Define your audience
  38. 38. Know your customers
  39. 39. 3 – Understand the platforms
  40. 40. Understand the platforms Facebook • 1.3 Bn users – 29m in UK • 3.2bn comments made every day • Great for “buzz building” • Targeted advertising • Best for Business to Consumer
  41. 41. Linkedin • 330m users, 12m in UK • Professional to Professional • Targeted advertising • Best for Business to Business Understand the platforms
  42. 42. Google+ • 350m users are on Google+ • 2bn “+1”s per day • Important for SEO • B2B and B2C Understand the platforms
  43. 43. Pinterest • 310m internet users use Instagram • 70% are women • Especially appealing to the 18-49 age group • Great for photogenic products Understand the platforms
  44. 44. Twitter • 280m internet users are on Twitter • Short, sharp communications • Targeted advertising • B2B and B2C Understand the platforms
  45. 45. Instagram • 195m internet users use Instagram • 40m photos shared every day • Especially appealing to the 18-29 age group • Great for photogenic products Understand the platforms
  46. 46. YouTube • 1 billion visitors per month • 6 billion hours watched per month • Appeals to those who watch rather than read • Inform, advise, coach/teach Understand the platforms
  47. 47. 4 – Plan your content
  48. 48. Plan your content Content has to be • F • A • R • E • Fresh • Appropriate • Relevant • Engaging
  49. 49. Plan your content What do your clients want to • Read about • Learn • See • Share • Develop a schedule • Consistency helps people “tune in” When will you post?
  50. 50. Plan your content
  51. 51. 5 – Build your presence
  52. 52. Build your presence • Develop your profiles – Business and/or Personal • Include photograph to build engagement • Keep it brief • Talk about benefits not features
  53. 53. Build your presence • Speak to people – not AT them • Always reply to direct comments and questions • Engage in conversations • 80% - be friendly, re-tweet / Comment / Engage • 20% - Add new content • Join groups and participate Be active
  54. 54. 6 – Maintain your profile
  55. 55. Maintain your profile • Check your accounts daily • Thank re-Tweets • Thank new followers/Likes/Connections • Respond to comments • Reply to questions • Find new Likes/Followers/Connections • Find authoritative people and Follow/Like their followers • Connect with people in Groups [Facebook/Linkedin] • Search for branded terms to see who is talking about what
  56. 56. Maintain your profile Invest 30 Minutes per day
  57. 57. Maintain your profile Measure your performance • Google Analytics • Twitter Analytics • Facebook Insights • LinkedIn Stats • Sprout Social • Mention.net
  58. 58. Don’t wait Post NOW
  59. 59. What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix • WHICH Social Media sites are used by your market • WHO in your business is the best person • SET UP business accounts and profiles • RESEARCH how the competition are using Social Media • FIND people/businesses to Like/Follow/Connect • GET POSTING • KEEP AT IT
  60. 60. Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46
  61. 61. 09:30 - Presentation - An overview of how social media is a vital element to business by Andy Poulton – Abby & Avon Room 10:30 - Break 10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room 10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room 10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room 10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room 11:45 - Break 12:00 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room 12:00 - Workshop 2 - YouTube by Andy Poulton – Merlin Room 12:00 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room 12:00 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room 13:00 - Lunch 13:45 - Presentation - Social Media Management wrap up by Lucy Bourne – Abby & Avon Room 14:30 - Q&A with specialists 15:00 - Finish
  62. 62. Lucy Bourne Cloud2020
  63. 63.  Want to get started with Social Media?  Want to manage more than one Social Media channel?  Want to schedule messages for the future?  Want to understand your market better?  Want to further understand the effectiveness of your social media output better? Social Media Management
  64. 64. Q&A

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