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Advanced Social Media


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This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.

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Advanced Social Media

  1. 1. Advanced Social Media<br />
  2. 2. Social Media:BEYOND THE BASICS<br />Or… “So, Now What?”<br />
  3. 3. Assumptions- big 4<br />What we will cover-<br />Time commitment <br />Writing good posts<br />Alternatives to ‘writing’<br />Getting followers (twitter)<br />Getting blog traffic<br />Taking this to the next level<br />
  4. 4. (via<br />
  5. 5. Benefits of Social Media<br />86% versus 14%... That’s a big gap!<br />
  6. 6. Benefits of Social Media<br />Law of Attraction (pull marketing)<br />Allows you to establish yourself as an expert<br />Organically increases SEO<br />Only investment is your time*<br />*some restrictions may apply<br />
  7. 7. The Wheel<br />
  8. 8. Just a quick Recap…<br />ASSUMPTIONS:<br />- You have a Facebook Account<br />- You have a LinkedIn Account<br />- You have a Twitter Account<br />- You have a blog setup<br />
  9. 9. So, What’s holding you back?<br />Time commitment?<br />Don’t know what to say?<br />Overwhelmed?<br />Don’t like to write?<br />
  10. 10. First of all…<br />You have to have a goal. <br />I like Facebook and everything, but I’m just spinning my wheels if I don’t have a goal. Sure, I like writing a blog, but am I writing for fun, or am I writing to gain something?<br />
  11. 11. Social MediaIS NOT A MAGIC BULLET<br />
  12. 12. You need to know what you’re talking about. <br />What is something you could talk forever about?<br />What are you passionate about?<br />What is your value to the world?<br />
  13. 13. Then, you get this working:<br />
  14. 14. A Blog without social media integration in useless!<br />
  15. 15. Blogging:<br />The top 5 reasons to make your blog your homepage-<br />5. Organic search results -<br /> - long tail searching<br />4. It’s cheap.<br />
  16. 16. 3. Engage your demographic more effectively<br />2. A blog can do everything your website can do, but better.<br />
  17. 17. You can connect everything.<br />EVERYTHING.<br /> to one place.<br />
  18. 18. How to use your blog effectively:<br />Be the SOURCE for your target demographic.<br />Reviews of news articles, videos, government mandates, housing costs, neighborhood trends- other people’s blogs- are all perfectly acceptable blog topics.<br />BE REAL. BE TRANSPARANT<br />
  19. 19. Don’t like to write? How about video?<br />Short for Video Log. <br />Using sites like YouTube or Vimeo, you can embed the videos into your blog. <br />
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  22. 22. How do I get Traffic?<br />BEFORE ANYTHING ELSE Install Google Analytics. You need to be able to track this stuff!<br /><br />
  23. 23. Traffic Ideas:<br />Here’s what we do-<br />Use Twitter and Facebook to talk about your blog (remember that wheel?)<br />Have Share buttons, Twitter widgets, and Facebook Badges. Allow users to share as they see fit<br />Not ALL the time, but its ok to drop a line about the new blog post you wrote.<br />
  24. 24. Leave Comments!<br />Piggyback your blog by using someone else’s hard work!<br />When you get a comment…<br />- That person very likely will be addressing a larger sentiment.<br />- Feedback is awesome.<br />
  25. 25. Traffic Tips<br />Write interesting content.<br />(Billboards are useless if there is no store)<br />Read other blogs and leave comments<br />(it’s a conversation, remember?)<br />Put your Blog URL on everything-<br />
  26. 26. How do I get Twitter Followers?<br />Register yourself on<br />Determine what 3 things you’re interested in connecting with people on, and search for those people<br />Make your bio accurate-<br />When you search for people to follow, it searches through their bios…<br />DO NOT lock your profile. DO have a picture<br />
  27. 27. This goes along with SEO-<br />Be available to be found, have great content, and engage in social media. <br />Make a time commitment- whether it’s 15 minutes a week or an hour a day- to be active on Facebook, Twitter, or writing a blog.<br />
  28. 28. Also…<br />Basic blog sites (,, etc.) are ok, but you have to take the training wheels off at some point. There’s so much more power with a site<br />*PS- You can have as many blogs as you’d like. I have 4.*<br />
  29. 29. Drew Shope<br />720.231.3521<br /><br />