initial ideas and a closer look into my roles.

1. Group Task #1: A closer look at the Brief and your role
Use this as part of your initial discussions. Each student in your group should
contribute to the task
Live Brief: Age UK
List Group Members: Amy Carpenter, Nathan Green
Fraser Hardwick
Chloe Deegan
Edward Crawford
As a group, take a closer look at the brief you chosen and make some initial notes
on what you think needs to be considered and what needs to be included in your
proposal.
For example: Who is your audience? Do you need to consider the
age/demographic of your audience and will this impact on what you propose?
What is/are the output/s? Do you have options for this and if you do – what
platform/s might work best for your intended audience and brief objective and why.
18+ middle class and higher class. (Recent events and volunteering demographic)
Try to aim at a younger demographic too? 18-24
Make them think,
Needs to be relatable
Get the point across its for everyone (breaking the mold)
Social media for the younger audiences
Tv for older
Make audience feel sympathetic in order to draw them into the campaign?
Persuade them more of this real-world problem.
Anything online is a FFA
Do you have any questions that you would like to ask the client, at this time and
what are these questions?
Form any questions that you have carefully and with consideration to the brief, the
objectives and professionalism
Where would this be shown?
Wanting people to donate, volunteer or both?

2. Who do you want to be grabbing the attention of?
What do you want the audience to feel?
When will this be shown?
Individual roles and contribution are going to be key to the success of your creative
brief proposal. What role are you each considering? Is there an equitable balance
between roles? What are the areas that you will work on individually and together?
Deciding on your role, will help you to establish learning outcome 4. (we will look at
this together in the week 4 lecture and you will complete by week 5)
Film proposal
Edward Crawford,
Fraser Hardwick
Chloe Deegan
Three social Media outputs
Nathan Green, Amy Carpenter
Three social Media outputs (Backup)
Fraser Hardwick,
Edward Crawford
Research and Previous Advertisement,
Chloe Deegan, Amy Carpenter, Nathan Green, Fraser Hardwick, Edward Crawford
Anything else that you’d like to add & (Researching items)
Similar organizations?
GDPR (data protection)
Age UK
Social Media Promotional Content (existing – composition, photography, type face,
etc)
Other brands that have done Christmas stuff (with elderly context)
Charities and organisations similar to Age UK.
Personal accounts from those who have received help from Age UK.

3. Loneliness due to pandemic.