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Focus Group Investigation
In preparationforourfocusgroup investigationwe wrote downsome questionsthatwe wishtoask
a focus group.We will askthemaboutmusic videosingeneral suchaswhattheyexpecttosee ina
musicvideo,we will alsoaskthemquestionsbasedonthe genre we have chosenforourownmusic
video.Butwe have alsoaskedthemsome personal questionssuchhow oldtheyare andwhat their
interestsare,thiswaywe are able to take thisinformationandadaptour musicvideotosuitour
focusgroupsexpectations.
FocusGroup Questions:
What isyour favourite musicgenre?
What do youthinkmakesa goodmusicvideo?
How oldare you?
What are yourinterests?
What do youexpecttosee ina psychedelicrockmusicvideo?
Can youname five artistsassociatedwithpsychedelicrock?
Who will we use asour focusgroup?
We will chose people whoare aroundthe agesof 17-21 as thisis the age group of a our target
audience,we willaskthemthese questionsandagainthiswill helpuscreate amusicvideothatwill
fitthe expectationsof ourtargetaudience.

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Focus group investigation

  • 1. Focus Group Investigation In preparationforourfocusgroup investigationwe wrote downsome questionsthatwe wishtoask a focus group.We will askthemaboutmusic videosingeneral suchaswhattheyexpecttosee ina musicvideo,we will alsoaskthemquestionsbasedonthe genre we have chosenforourownmusic video.Butwe have alsoaskedthemsome personal questionssuchhow oldtheyare andwhat their interestsare,thiswaywe are able to take thisinformationandadaptour musicvideotosuitour focusgroupsexpectations. FocusGroup Questions: What isyour favourite musicgenre? What do youthinkmakesa goodmusicvideo? How oldare you? What are yourinterests? What do youexpecttosee ina psychedelicrockmusicvideo? Can youname five artistsassociatedwithpsychedelicrock? Who will we use asour focusgroup? We will chose people whoare aroundthe agesof 17-21 as thisis the age group of a our target audience,we willaskthemthese questionsandagainthiswill helpuscreate amusicvideothatwill fitthe expectationsof ourtargetaudience.