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going social
BUILDING DIGITAL RELATIONSHIPS
92% of consumers trust recommendations from family and friends
converse
follow
curate

link
BUILDING DIGITAL RELATIONSHIPS

share
stakeholders
location
story

content
BUILDING DIGITAL RELATIONSHIPS

community
Hub and spoke
User
experience

Followers

Story

BRAND
Content

Heroes

Channels
Business-to-Business [b2b]

Email

Events
Website

Blog

eBooks
Business-to-Business [b2b]

Media
relations

Blog
Speeches
Business-to-Consumer [b2c]

Email

Events
Business-to-Consumer [B2C]

Events

Email
You plan
to sell
via
the Internet
Your customers
need a good place
to find you
You are
marketing via
email
Your customers
need you to
look
established
You like
to write
You have good
customer
stories
You have
opinions or
facts to share
You can write
or publish at
least once a
week
You read a lot of
other people’s
work on the
Internet
Internet
traffic will
help sales
Your customers
and competitors
“live” online
You know the
networks your
customers and
competitors use
You like to use
social media
You need to fuel
your customer
base and
reputation
You and your
team can sustain
your activity
You can link it to
existing activities
Resources













Getting started: A guide to startup marketing
Emailing: A list of email programs
Blogging: A list of blogging services
Hashtagging: How to use hashtags
Social media toolkits: HubSpot
Building a brand online: Branding Strategy Insider
Hub and Spoke marketing model
RSS: Subscribing to newsfeeds from websites
Telling a digital story
Search engine optimization
Marketing in general: Marketingprofs.com
going social
BUILDING DIGITAL RELATIONSHIPS

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