5. 1. Without Engagement, Customers Never Stop
2. Beauty Ambassadors
engage customers and
introduce the salon
3. Clients change
course now, or
plan to later
What does
Engaging
Do?
10. Brands Seeking:
Company:
Making the Connection
• Great Point
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• Great Point
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You Are Offering:
17. The most important
goal in wraparound is
to prepare the youth
and/or family to be
able to meet their
own needs after
wraparound ends.
Begin
with the
end in
mind.
Editor's Notes
Pathway past the store is what happens by default. Engagement is when you divert passing shoppers into your store.
Narration:
“Engaging is the act of interrupting the shoppers flow by giving coupons and announcing specials as they pass the studio. This is one of the most important steps in the beginning because customers may not know who we are or what we do. Our locations aren’t standalone destinations - they are in non-traditional venues like a mall or a Walmart. All of our marketing focuses on converting foot traffic through the larger venue into Seva Beauty customers. These customers came to the venue, and they came for a reason (shopping, whatever). They aren’t looking at our signage or thinking about stopping. Unless you interrupt the flow of traffic, it will go straight by you and never see you.”
Narration:
“Track how many coupons you hand out, and how many new customers you get. Then you can figure out your rate of return. If you get ten new customers for every 100 coupons, and you need 20 new customers, then you need to find a way to handout 200 coupons. Pay special attention to your Beauty Ambassador's engagement practices. They need to really be engaging 100% of people 100% of the time. It is an intense job. This is why we think it usually works better to hire several Beauty Ambassadors to cover lots of short shifts, instead of having fewer people work longer shifts. We know that not everyone likes to engage – but it is absolutely essential to your salon’s success. Find outgoing beauty ambassadors who can relax and not get offended easily.”
Activity: debrief a family and a staff in a behavioral rehearsal
Day Four
Morning
Transition Assets and Purposeful Transition
Activity: Assessing a Transition Asset
Managing Implementation
Activity: Using Motivational Interviewing
Lunch
Implementation Phase Meetings
Families Culture of Support
Activity: Determining and moving toward the culture of support
Creating New Natural Supports
Activity: Developing a New Natural Support
Transition
This concept, developed by Greg Dalder, former VVDB staff, is useful to teach students that it is important to do thorough culture discovery, and that most people do not get much beyond Level One. We have found that this concept helps students get a sense of what culture discovery can bring to the wraparound table.
Use trainer personal examples of each level.
Go through each aspect and give a couple of examples
stagger them (Holiday Inn, Sprint, Infiniti, Walmart, Southwest, Macys) to appear last –they are the biggest advertisers. Feel free to re-arrange on the page.
Coke, Tide, Colgate, M&Ms, Kleenex, Tresemme, Pantene first.
The remaining in the middle
Sometimes our family members reach a place where their actions or inactions are negatively impacting their ability to reach their vision, but they just can’t see value of the change. When events create a crisis or emotional moment related to that change, we can sometimes use those events to create teachable moments
Wraparound is the shortest part of life. There will be more needs after than during wraparound.
Put wraparound in perspective
We call the process of working towards this goal purposeful transition
Teach them a process for success because many more things will occur after wraparound
