5. What are the barriers that stop your ideal customer from buying
from you? What advice or support could you offer to alleviate
their concerns and influence their buying decision?
Lead Magnets
7. Lead Magnets
Announcing …. How to Slash the Waist & Fat-Out
of Your Hard-Earned Money Advertising Your
Business — While Attracting an Endless
Flow of Your Most Desirable Customers ….
26. Persuasive Copy without the hype. Fact filled. Shine a
light on the product or service. “Practical, Tactical”
information. Benefits them personally. Lead generation
copy is a conversation.
Lead Magnets
31. Lead Magnets
LEAD MAGNET CHECKLIST
Offers an ultra-specific solution to an ultra-specific market
Promises “one big thing” (as opposed to a lot of little t
Speaks to a known desired end result
Offers immediate gratification (no multi-day email courses
Moves prospect down a “continuum of belief”
Has a high perceived value
Has a high ACTUAL value (contains an
“Aha Moment”)