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Measuring & Understanding
Product/Market Fit
Qualitatively
Hiten Shah
hnshah@gmail.com
“
I ask existing users of a product
how they would feel if they could
no longer use the product.
SEAN ELLIS
Sean Ellis’ product/market fit survey
survey.io
Use SurveyMonkey so you can analyze results better
surveymonkey.com
Example: We proved that Google Analytics has product/market fit
“If you’re above 40% of the people saying
they’d be very disappointed, I tend to say
you’ve found product/market fit, and ...
The core product/market fit question
★ Segment the rest of the responses with this question
★ Open-ended responses help yo...
Do you have product/market fit?
★ Nobody really cares about your product!
★ Find insights from very disappointed & somewha...
Do you have product/market fit?
★ Almost there…
★ Figure out the difference in very disappointed & somewhat disappointed r...
What are alternative solutions to the problem you solve?
★ Learn what people consider as alternatives
★ Helps define your ...
What’s the benefit of your solution?
★ Discover the core use case(s) for your product
★ Helps inform your value propositio...
Do people tell others about your solution?
★ Learn what words people use to describe your product to others
★ Helps assess...
Who is your solution most valuable to?
★ Learn more about the type of people that will value your product
★ Helps figure o...
How do you improve your solution?
★ Find out what people want improved
★ Helps with determining future product direction /...
Learn from 731 product/market fit
survey responses about Slack:
bit.ly/slackpmfit
There are even more ways to assess
product/market fit qualitatively…
Net Promoter Score (NPS)
delighted.com
Why do people sign up?
qualaroo.com
What do they expect from your solution?
intercom.io
Why did they buy?
qualaroo.com
Why did they visit certain pages?
qualaroo.com
Why did they decide to check it out?
qualaroo.com
What problems are they trying to solve?
qualaroo.com
What other solutions did they consider?
qualaroo.com
What frustrates them?
intercom.io
Why are they canceling?
lesschurn.io
Why are they canceling?
surveymonkey.com
Why are they canceling?
surveymonkey.com
“
You’ll create the best product if you know more
about customers than your competitors and
you act on that knowledge.
HIT...
Sign up by email and get awesome
SaaS content every Monday morning!
hiten.com
🚀
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Measuring & Understanding Product/Market Fit Qualitatively

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A guide on how to use qualitative tactics to learn about whether a product has product/market fit or not.

Published in: Software
  • Survey.io hasn't been updated since 2009 and it's frankly outdated now. I find Surveyval (https://surveyval.app/) to be a much better option nowadays.
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Measuring & Understanding Product/Market Fit Qualitatively

  1. Measuring & Understanding Product/Market Fit Qualitatively Hiten Shah hnshah@gmail.com
  2. “ I ask existing users of a product how they would feel if they could no longer use the product. SEAN ELLIS
  3. Sean Ellis’ product/market fit survey survey.io
  4. Use SurveyMonkey so you can analyze results better surveymonkey.com
  5. Example: We proved that Google Analytics has product/market fit
  6. “If you’re above 40% of the people saying they’d be very disappointed, I tend to say you’ve found product/market fit, and if you’re less than that, you haven’t. SEAN ELLIS
  7. The core product/market fit question ★ Segment the rest of the responses with this question ★ Open-ended responses help you understand why ★ Can be asked independently or as part of other survey questions
  8. Do you have product/market fit? ★ Nobody really cares about your product! ★ Find insights from very disappointed & somewhat disappointed responses ★ Go back to the drawing board to try something different
  9. Do you have product/market fit? ★ Almost there… ★ Figure out the difference in very disappointed & somewhat disappointed responses ★ Product and / or customer segment tweaks can get you there
  10. What are alternative solutions to the problem you solve? ★ Learn what people consider as alternatives ★ Helps define your market and opportunity ★ Responses will validate / invalidate your own ideas
  11. What’s the benefit of your solution? ★ Discover the core use case(s) for your product ★ Helps inform your value proposition for positioning ★ Turn into multiple choice question for future surveying
  12. Do people tell others about your solution? ★ Learn what words people use to describe your product to others ★ Helps assess word of mouth for your product ★ Identify invite and sharing opportunities
  13. Who is your solution most valuable to? ★ Learn more about the type of people that will value your product ★ Helps figure out market segmentation ★ The target customer might not be who you are thinking
  14. How do you improve your solution? ★ Find out what people want improved ★ Helps with determining future product direction / roadmap ★ Discover things you weren’t thinking of improving
  15. Learn from 731 product/market fit survey responses about Slack: bit.ly/slackpmfit
  16. There are even more ways to assess product/market fit qualitatively…
  17. Net Promoter Score (NPS) delighted.com
  18. Why do people sign up? qualaroo.com
  19. What do they expect from your solution? intercom.io
  20. Why did they buy? qualaroo.com
  21. Why did they visit certain pages? qualaroo.com
  22. Why did they decide to check it out? qualaroo.com
  23. What problems are they trying to solve? qualaroo.com
  24. What other solutions did they consider? qualaroo.com
  25. What frustrates them? intercom.io
  26. Why are they canceling? lesschurn.io
  27. Why are they canceling? surveymonkey.com
  28. Why are they canceling? surveymonkey.com
  29. “ You’ll create the best product if you know more about customers than your competitors and you act on that knowledge. HITEN SHAH
  30. Sign up by email and get awesome SaaS content every Monday morning! hiten.com 🚀

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