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Innovation Games<br />Rapid market research<br />
Hello<br />Nikita Filippov<br />Hanno Jarvet<br />AlekKozlov<br />ScrumTrek<br />Scrum.ee<br />
 Why products fail?<br />You think that you know your Customer<br />You think that it is a Product Owner/ Marketing Proble...
How  we Develop Our Customers<br />I will tell!!! I Will!!!!!<br />What are your values? What Do  you want?!!<br />
How  we Develop Our Customers<br />I will tell!!! I Will!!!!!<br />What are your values? What Do  you want?!!<br />
Where Innovation Lives?<br />
How Innovation Works<br />
Marketing Research<br />Qualitative Research<br />Focus Groups<br />Interviews<br />Innovation Games<br />Quantitative Res...
WhyQualitative Research<br />Customer Discovery © Kent Beck<br />Deep understanding of customer needs<br />Informationfrom...
Development3.0	<br />Customer Focused Development <br />Era of Interactions<br />
Development3.0	<br />Customer Focused Development <br />Era of Interactions<br />Brilliant Systems are the result of a mat...
What Innovation Games Does<br />Innovation Games are a powerful set of serious games designed to encourage collaboration, ...
Innovation Games<br />Product Box<br />Remember the Future<br />Prune The Product Tree<br />The Apprentice<br />20/20 Visi...
Innovation Games<br />Product Box<br />Remember the Future<br />Prune The Product Tree<br />The Apprentice<br />20/20 Visi...
How it Works: Logistics<br />Players<br />Play the Game<br />Observers<br />Don’t talk<br />Don’t be negative about produc...
Agenda<br />Ideation for Agileee=> Product Box<br />Report => Cluster Observation<br />Prioritization => Buy a Feature Onl...
Product Box<br />
Agenda<br />Ideation for Agileee=> Product Box<br />Report => Cluster Observation<br />Prioritization => Buy a Feature Onl...
Shaping : group observation cards<br />
Agenda<br />Ideation for Agileee=> Product Box<br />Report => Cluster Observation<br />Prioritization => Buy a Feature Onl...
Prioritizing using online research tools<br />Innovation Games Online<br />Tool to collaborate online to conduct Innovatio...
Buy a Feature Online <br />
Thank you <br />nfilippov@scrumtrek.ru<br />http://ScrumTrek.ru<br />
Thank you <br />Success RoadMap to make your company Agile<br />
We help increase the profitability and customer satisfaction of our clients by improving their productivity<br />
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Innovation games for Agileee

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What kind of team we can call a good team? Good team (incl P.O.) delivers right features to their customers. If features are wrong, or they are delivered too early you can failure your product or project.

PDA Newton has been released to the market too early and failed. Market was not ready for it. There are some other typical mistakes. For example, sometimes we are not able to understand our customer or hit wrong segment of the market.

This workshop will show how to use Innovation Games ® play with customers to understand their value, and use this information to effectively prioritize and release the feature they want and when they want.

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Innovation games for Agileee

  1. 1. Innovation Games<br />Rapid market research<br />
  2. 2. Hello<br />Nikita Filippov<br />Hanno Jarvet<br />AlekKozlov<br />ScrumTrek<br />Scrum.ee<br />
  3. 3. Why products fail?<br />You think that you know your Customer<br />You think that it is a Product Owner/ Marketing Problem<br />So that<br />Most product failures are caused by a lack of Customers<br />
  4. 4. How we Develop Our Customers<br />I will tell!!! I Will!!!!!<br />What are your values? What Do you want?!!<br />
  5. 5. How we Develop Our Customers<br />I will tell!!! I Will!!!!!<br />What are your values? What Do you want?!!<br />
  6. 6. Where Innovation Lives?<br />
  7. 7. How Innovation Works<br />
  8. 8. Marketing Research<br />Qualitative Research<br />Focus Groups<br />Interviews<br />Innovation Games<br />Quantitative Research<br />Statistics <br />
  9. 9. WhyQualitative Research<br />Customer Discovery © Kent Beck<br />Deep understanding of customer needs<br />Informationfrom“You Don’t Know you don’t Know”<br />Experiments<br />
  10. 10.
  11. 11. Development3.0 <br />Customer Focused Development <br />Era of Interactions<br />
  12. 12. Development3.0 <br />Customer Focused Development <br />Era of Interactions<br />Brilliant Systems are the result of a matching of mental models between those developing a system and those who will be using the system © Mary Poppendieck<br />
  13. 13. What Innovation Games Does<br />Innovation Games are a powerful set of serious games designed to encourage collaboration, enable prioritization and foment discussion<br />Can played with<br />Customers<br />Stakeholders <br />Online<br />
  14. 14. Innovation Games<br />Product Box<br />Remember the Future<br />Prune The Product Tree<br />The Apprentice<br />20/20 Vision<br />Speed Boat<br />Show & Tell<br />Buy a Feature<br />Hot Tub<br />Spider Web<br />Me and My Shadow<br />Start Your Day<br />
  15. 15. Innovation Games<br />Product Box<br />Remember the Future<br />Prune The Product Tree<br />The Apprentice<br />20/20 Vision<br />Speed Boat<br />Show & Tell<br />Buy a Feature<br />Hot Tub<br />Spider Web<br />Me and My Shadow<br />Start Your Day<br />
  16. 16. How it Works: Logistics<br />Players<br />Play the Game<br />Observers<br />Don’t talk<br />Don’t be negative about product you discover<br />Observe ideas from development talks & presentation about product<br />One observation per sticker<br />
  17. 17. Agenda<br />Ideation for Agileee=> Product Box<br />Report => Cluster Observation<br />Prioritization => Buy a Feature Online<br />
  18. 18. Product Box<br />
  19. 19. Agenda<br />Ideation for Agileee=> Product Box<br />Report => Cluster Observation<br />Prioritization => Buy a Feature Online<br />
  20. 20. Shaping : group observation cards<br />
  21. 21. Agenda<br />Ideation for Agileee=> Product Box<br />Report => Cluster Observation<br />Prioritization => Buy a Feature Online<br />
  22. 22. Prioritizing using online research tools<br />Innovation Games Online<br />Tool to collaborate online to conduct Innovation Games<br />Innovationgames.com<br />
  23. 23. Buy a Feature Online <br />
  24. 24. Thank you <br />nfilippov@scrumtrek.ru<br />http://ScrumTrek.ru<br />
  25. 25. Thank you <br />Success RoadMap to make your company Agile<br />
  26. 26. We help increase the profitability and customer satisfaction of our clients by improving their productivity<br />

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