Product Hiten Shah, KISSmetrics Products
Are Hard

DOING BUSINESS ON THE WEB
FOR 10 YEARS WITH PLENTY OF FAILURES ALONG THE WAY

x

Opinions Turn your opinions into
testable hypotheses. x

Pain Figure out what is
most painful for your customers so you can create painkillers not vitamins. x

Code Writing code is more
expensive than talking to customers. x

Focus Find the most important
problems your customers have and solve them better than anyone else. x

J

Culture Founders lead by example.
J

Information Communicate and share with
your team constantly. J

Team The most rewarding part
of being a founder is helping your team reach their potential. J

INVENTORS
FOLLOWERS
Types of Founders

Thank You! Hiten Shah hshah@kissmetrics.com
@hnshah