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Monetization in the trenches 012511

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Chip Cohan
Chip Cohan
BusinessTechnologyDesign
1 of 28
Monetization in the trenches ,[object Object]
About me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Rescuetime ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two truths ,[object Object],[object Object]
Let’s talk about metrics
What’s the most important startup metric?
Profit!
Startup Success funnel
Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cohort ANALYSIS
BUILD METRICS FROM DAY 1 ,[object Object]
It depends
“skinny parts with big opportunities” ,[object Object],[object Object],[object Object],[object Object]
healthy funnel
WHAT’S HAPPENING HERE?
WHAT’S HAPPENING HERE?
SO JUST MEASURE THE FUNNEL AND FIX THE SKINNY PARTS? ,[object Object]
Leverage! ,[object Object]
low leverage example ,[object Object]
Buy a superbowl ad ,[object Object],[object Object],[object Object],[object Object],[object Object]
high leverage example ,[object Object]
bump retention from 80% to 90% from 80% to 90% ,[object Object],[object Object],[object Object]
Trip up the funnel!
Evangelism & happy customers happy customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1st cycle retention retention ,[object Object],[object Object],[object Object],[object Object]
people “get it”, take action, & purchase action, & purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? comments? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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